2020 will see the time-honored rituals of fragrance reinvented, transcending the norms and inflaming new emotions. Silk by Aptar brings a moment of pure delight and luxury to the ancient and universal rituals of perfumery.
A BREAKTHROUGH INNOVATION
The challenge? Upend the codes of perfumery and luxury to create new pleasure sensations, all the while respecting the olfactory integrity of the fragrance composition to enable the expression of its purest soul. The response is a prodigy of pioneering technology in the art of perfume diffusion. Silk. A daring process that introduces hearing, smell and touch to phenomena which are subtle, rare, precious and, until now, unknown.
REINVENT THE FRAGRANCE EXPERIENCE
After five years of research, Aptar, world leader in fragrance dispensing systems, re-imagines the gestures and sensations of perfumery to respond to the new desires of consumers. Silk by Aptar is the most advanced technological interpretation of the “spray” diffusion system available today. A new experience, an exceptional sensory proposition which delivers one into new dimensions of pleasure. Gentle in the extreme, the emotion intense, silent grace and precision, absolute luxury.
SILK BY APTAR A NEW AMBASSADOR FOR PERFUME
Resulting from the combined expertise of Aptar and Medspray, Silk is more than a spray; it reveals the complete soul of the perfume captured in a bottle by restoring the juice inside to its authentic self. An unprecedented technological jewel which offers the perfume a stunningly beautiful journey to the skin; with Silk, the perfume does not simply vaporize… it travels!
SILK, A MAJOR INNOVATION
With a traditional spray, the perfume passes through a nozzle that has a single channel for delivery, and which pulverizes the fragrance in a “layer” on to the skin. With Silk, the perfume travels through dozens of channels in the nozzle, diffusing it on to the skin with micronized precision and finesse. An exultant gesture which facilitates the harmonious expression of all the facets of the perfume.
For more information, please send an email to newsroom@aptar.com
