Proteo: Aptar’s Dispensing Revolution for Flexible Packaging

Aptar’s new Proteo platform is intended for personal care marketers who want to grow their sales of on-the-go products such as hair care, body care, baby care and sun care.

Our flexible dispensing package holds 40 to 90 ml for up to five uses and is initially focused on meeting the unique needs of consumers with smaller, more convenient, resealable dispensing pouches from trusted brands that are easy to travel with and affordable.

Unlike expensive rigid bottles or flexible tubes, Aptar’s pack has the capability to be emptied. Proteo’s format will enable brand owners to gain the loyalty of new consumers, complimenting their current product offering and increasing product usage, all while occupying an intermediary price slot in the market.

Proteo creates a new kind of flexible packaging offering, providing the ideal amount of product to be carried in all circumstances, helping marketers tap into the growing “on-me” trend of carrying your products with you.

Use it, close it and put it away!

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