The following is an excerpt from an article featured in the December 2015 Packaging Strategies Digital Edition written by Dave Johnson, Strategic Business Development Manager at Aptar
New flexible packaging delivers distinction and functionality
The cliché, “writing on the wall”, referring to something that is essentially a foregone conclusion, fittingly describes the on-going value and functionality flexible packaging brings to consumers. We don’t have to look further than the launch of new Daisy Squeeze Sour Cream to support this claim. Launched in early 2015, this revolutionary flexible package is a stand-up (inverted) pouch design that is turning the sour cream category upside down.
Read the full article here.