Video: Aptar Beauty + Home Launches New Application Technique Inspired by the History of Fragrance

Aptar Beauty + Home has reinvented a timeless technique from an era when fragrance used to be applied to the skin with a delicate, simple finesse using a glass stopper. This method of application has all but vanished to give way to the spray, which offered efficiency, speed and guaranteed protection for the fragrance itself. Yet, the delicate touch of the glass stopper lives on in the collective memory of brands and consumers alike. The intention at Aptar Beauty + Home is to revive it by bringing all of its dispensing expertise to the table.

We invite you to view a brief video about Aptar’s new perfuming gesture, Note.

Why revisit this technique today?
For several years now, we have noticed a slowdown in the fragrance market – especially in mature markets – with a loss of interest from consumers. For Aptar Beauty + Home, the answer lies in innovation. We need to entice, surprise and re-inspire through ideas that, above all, are focused on the consumer experience.

Note: The most intimate fragrance experience
Aptar Beauty + Home brings us a new way to experience fragrance, blending intimacy, elegance and sensuality. With Note, the technique is subtle, sophisticated and controlled, offering gentle and gradual application in all the right places. “Wherever one wants to be kissed,” as Gabrielle Chanel so beautifully explained. In this respect, it is also in line with modern trends, where the consumer is in control, choosing the dose and where to apply it.

Note: Dispensing expertise committed to a time-honored technique
The secret behind Note? A transparent applicator, just like a drop of fragrance. Each time you open the cap, the applicator fills itself automatically, ready to apply the fragrance gradually through capillary action upon contact with the skin.

Note: A fragrance trail that hugs your skin
We especially recommend Note for “on-skin” fragrances, such as eaux de parfum, elixirs, absolutes, intense perfumes, and extracts. Its sensual touch will highlight the luxuriousness of the fragrance and really enhance the top notes.

Note: Application tips
In order to ensure consumers can appreciate the full Note experience, Aptar Beauty + Home recommends applying the fragrance by dabbing it on the pulse points. Note can also be applied behind the ears all the way down to the nape of the neck, your wrists, your neckline, the crook of your elbow and even behind your knee.

Note: A simple, elegant form that prompts a twist-to-open movement
Note was developed in a standard shape to fit all FEA 15 necks available on the market, while at the same time offering endless possibilities for customized decoration and shapes.

An initial launch with a prestigious product: Dior J’adore Touche de Parfum
One of the most prestigious French fragrance brands has chosen it for its leading line.

“This unparalleled technique makes J’adore Touche de Parfum an absolute technological gem. We were blown away by this new system for applying fragrance and knew right away that it was a perfect fit for the product we were developing. We needed a new application method, something different from that of a traditional fragrance. In other words, a highly feminine and precise touch. On top of that, we were looking to make a bottle for women on the go, for them to carry in their purse and reapply at any time throughout the day,” explained the team behind J’adore by Parfums Christian Dior.

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