All posts by Emmanuelle Surget

Luxe Pack News 2014

Aptar has a strong market-oriented innovation strategy.

In order to emphasize our market-oriented focus, new Aptar solutions were featured this year in a unique exhibit at the Luxe Pack Monaco event from October 27 – 29. Aptar’s exhibit booth included areas dedicated to each market sector, similar to what consumers might find in their own shops.

This presentation reflects our global market strategy, taking into consideration the expectations of our customers and the unique needs of end consumers in different market sectors and geographical regions.  Our presentation strategy at Luxe Pack Monaco provided a comprehensive illustration of this approach. Below are products and highlights from Aptar’s exhibit at Luxe Pack Monaco.  

Aptar Beauty + Home  new fragrance products 

Exclusive Collection: a range of different techniques and decorations, giving perfumes a special and distinctive touch.


Blue Collection: new textile interpretations of our bulb atomizer centered around  the legendary color blue in the perfume industry. Through this range, we will present a new textile offering innovative possibilities in terms of creativity and differentiation for the brands.

Blue Collection

Aptar Beauty + Home  personal care products 

Runway:  a pressurized packaging trigger accessory that is intuitive, secure, comfortable and easy to use. The accessory locks for security on shelf, in transit and in storage.  Runway can be actuated as a trigger or using traditional button with improved ergonomics and features twist-to-lock technology from Aptar Beauty + Home. 

Bravo: a flip-top that is both minimalist and luxurious, thanks to the shiny/matte combination. Bravo features environmentally conscious innovation that incorporates high production efficiencies and lightweight design. These features allow for less material input and improved parts per package ratio as compared to earlier generation flip top closures. Bravo is suitable for a wide range of standard bottles and features a straight line fitment between the bottle and the easy-fit cap, allowing for faster filling on the production line. 

Vita: new one-hand distribution system. Thanks to its unique design, Vita ensures clean and effective handling for the application of all aqueous solutions with cotton pads. Vita is an innovative solution for makeup removal products, baby-care products and nail applications.

Aptar Beauty + Home skin care products based on two main themes

Ultra-customization with Serumony Morphing: Serumony, a breakthrough innovation created for the most precious formulas, offers a high-precision application.  Serumony Morphing showcases the ability to transform the package design by multiplying the effects of colors and transparency. It enables the players in the world of beauty to take ownership of this unique package and display their positioning so it becomes fully theirs.

Serumony Morphing

Talilor-made cosmetics with Serumony Mixology: this Serumony range promotes formulas and positions itself as a booster solution offer aimed at customizing your daily moisturizer with the active ingredient(s) meeting your current needs.

Official launch into makeup market 

In addition to these major innovations, Luxe Pack Monaco marks the official launch of Aptar Beauty + Home in the makeup market and the launch of Aptar’s first innovation for complexion. As a brand expert, Aptar Beauty + Home brings its dispensing expertise to offer true tailor-made solutions. Each texture has its packaging solution and each event-driven operation has its own personalized promotional solution.

Lastly, in our endeavor to shake up conventional beauty rules, Aptar Beauty + Home launches Serumony Nude Touch for instant beauty touch ups. Ultra-compact with its mini format, ultra-precise thanks to its micro-dosing ability and ultra-fashionable with its stream-lined design, the product fits easily into your purse, becoming the go to accessory that can be used at all times of the day for a perfect complexion.

Aptar Beauty + Home is proud to enter a new era of highly colorful beauty.

December 4, 2014

Runway Wins 2014 BAMA Innovation Award

Runway, the new dual action aerosol accessory from Aptar, wins the 2014 British Aerosol Manufacturers’ Association (BAMA) award in the category of innovation.

Aptar’s Runway dispensing solution received critical acclaim as “bordering on revolutionary” by the BAMA judges in the category of innovation. The winners were revealed during the annual BAMA gala dinner held in Sutton Coldfield, West Midlands, UK on October 16.  BAMA is a leading trade association for the aerosol industry in the UK.

Earlier this year, Runway won the Pack the Future Award from ELIPSO and IK, professional organizations representing the plastic and flexible packaging industry in France and Germany. The Pack the Future Awards promote creativity and innovation in the sector of sustainable plastic and flexible packaging in order to provide new, effective, attractive and environmentally friendly packaging solutions.

Runway offers consumers a choice of spray action, either actuate vertically or via the trigger for maximum ease of use. The standard vertical actuation is suited for short, precise applications whereas using the integrated trigger is the most convenient choice for longer use. Runway can be locked securely utilizing Aptar’s proven integrated twist-to-lock technology. The bold and distinctive look guarantees shelf appeal as the two-color option enhances brand differentiation.

Runway is easy and comfortable to use, providing better dispensing control as it allows 360° actuation. It fits on the industry standard one inch mounting cup. The trigger offers benefits for many product applications where consumers want to easily spray all areas of the body. Anticipated applications include sun protection products and hair sprays. The BAMA  judges also indicated that this product could be used by those with hand mobility problems. One judge stated, “This brings ease of use for people with restricted movement and for dispensing product in hard-to-reach areas such as one’s back. We foresee a lot of applications.”

More information regarding all 2014 winners will be available shortly on BAMA homepage:

Picture by All rights reserved BAMA Awards 2014

Accepting the award: Peter Shaw, Aptar Beauty + Home Sales Director, UK

Discover Runway, download the Aptar_Runway_Aerosol_Actuator_Sales_Sheet

December 2, 2014

Aptar Beauty + Home Launches New 20-410 SofTips

Aptar Beauty + Home expands the SofTips product line, offering a new direct to hair or skin sensory application closure with a 20-410 neck finish.

Aptar’s patented SofTips valve technology delivers precise dispensing control and product cut-off of viscous formulas and serums.  The soft, tactile feel of the silicone valve creates a unique experience for the consumer.

Use PinPoint’s fine tip for targeted application or RibbonTip’s broad tip for wider dispensing patterns and viscous formulas.

Aptar Beauty + Home offers a wide selection of accessories, dispensers and closures. For more information, visit


October 30, 2014

Aptar Presents at World Aerosol Congress in Buenos Aires

During the 2014 World Aerosol Congress and the 8th Latin American Aerosol Congress that took place in Buenos Aires, Aptar participated as a major player in the growing global aerosol market.

In order to demonstrate Aptar’s expertise in aerosol development, Greg Erickson, Product Innovation Director for Personal Care, presented an overview of the different challenges as well as of the complex relationships between the can, valve and actuator.

Latin America is a major global aerosol producer with a volume of two billion units annually and is the region with the strongest growth over the last five years, reaching 50%. The region  has become an exporter of finished products for critical global consumption centers.


Photo: Greg Erickson, Product Innovation Director, Aptar

October 16, 2014

Aptar Launches Breakthrough Airless Serum Dropper

Serumony, a breakthrough advancement in luxury serum droppers, delivers precision in an airless package.

The minimalistic design offers a one-touch gesture to dispense beauty serums.

Serumony provides a sensory experience through a completely intuitive and convenient gesture.  With light pressure on actuation, Serumony provides an accurate dose of formula while retaining its hygienic properties. A drop of serum is dispensed directly onto the skin without ever having to touch the applicator. The package is iconic, elegant, and offers infinite customization possibilities to communicate brand identity.

View a short, animated video about this luxury serum dropper.


Serumony … break the rules of beauty!

July 30, 2014

Aptar Develops Next-Generation Fragrance Pump

Aptar’s next-generation fragrance pump, Precious, delivers an almost vapor-like cloud, creating a long-lasting mist of soft fragrance.

Perfect for the consumer looking for the newest luxury experience in fragrance, Precious offers a continuous diffusion spray combined with gentle actuation unlike anything yet seen in the fragrance market.

The mist is lush and lasting, with a very soft and linear spray actuation. Precious diffuses fragrances into a mist that is three times longer than standard pumps. A light veil of fragrance is sent onto the skin without any droplets or wetness. The dimension of this spray speaks to its quality and luxurious characteristics, providing a smooth dispensing experience.

July 25, 2014

Aptar Introduces HiFlow: A New High Dose Dispenser

Aptar’s new high dosage dispensing pump for hair care, shaving/depilatories, personal cleansing (shower gel and shampoo) and baby care applications closes a product gap by providing the latest high-dosing technology to these markets.

The HiFlow dispenser is an all-in-one product, offering the following features in one dispenser: a reliable and effective 4cc high-dose dispenser, metal-free pathway for easy product compatibility, showerproof design optimized to allow minimal water invasion under streaming water, and an exclusive design which ensures on-shelf differentiation and convenience.

Packaging differentiation is vitally important for application fields such as hair care applications, and Aptar’s HiFlow pump is the perfect solution for a broad range of products.

HiFlow – leading design and performance!

July 24, 2014

Aptar Introduces the Runway Aerosol Trigger for Dual Control

Runway is the new dual aerosol trigger accessory for personal care and home care applications. Runway offers consumers a choice of spray action, allowing the user to actuate vertically or via the trigger for maximum ease of use.

The standard vertical actuation is suited for short, precise applications whereas using the integrated trigger is the most convenient choice for longer use. Consumer studies prove that Runway is easy, comfortable and a preferred solution over other existing triggers. Runway provides improved dispensing control with its dual spray actuation feature and combining Runway with Aptar’s Bag-On-Valve technology allows 360° actuation. Runway fits on the industry standard one inch mounting cup.

The need for superior dispensing control and convenience is very evident and with Runway, we can see multiple benefits across many product applications.

In sun care, consumers seek solutions that increase control and allow them to easily spray all areas of the body. Also, parents will be grateful for the dual actuation convenience as it helps them to quickly and effectively protect their children.

Application of body lotion is time-consuming and part of the reason why consumers may not use body lotions every day. But with Runway, consumers have a new experience as well as convenience, with the ability to reach all areas of the body in a very effective way.

For red carpet hair styles, consumers can apply the product to sections of hair using the traditional button in short bursts to achieve layers of shape. After styling is complete, the consumer can switch to the trigger to finish the entire design for final hold. The distinctive and directional Runway design helps consumers use their products with more direct and targeted applications.

The trend towards multi-purpose cleaners demonstrates clearly how consumers want their cleaning routine to be faster and easier without sacrificing cleanliness. Imagine you are in your bathroom with one can of multi-purpose cleaner. You can actuate Runway as a traditional button for short bursts to spray cleaner on the mirror, and easily switch to the trigger and to clean larger areas such as the sink and surrounding counter area in one easy and comfortable move.

Runway can be locked securely using Aptar’s proven integrated twist-to-lock technology. The lockable system, with non-removable pieces, provides value-added portability for marketer distribution and consumer transport while the bold and distinctive look guarantees shelf appeal as the two-color option enhances brand differentiation.

July 23, 2014

Aptar Introduces the Glide Dispenser

Glide is Aptar’s new hoodless accessory using the popular glide motion technology for personal care and home care applications.

Create a fun, interactive accessory that uses the most common gesture of today, a the sliding motion, similar to that used for tablets and smartphones. This unique gesture will be used as a new locking feature for our new hoodless accessory platform. It engages consumers with fun, interactive movement and sensory cues.

Glide is designed for one-hand-dispensing. Due to the ergonomics of the hand, Glide can be un-locked with a sideward movement of the thumb and actuated with the index finger. The grooved surface of the generous finger pad enhances ease of use. Consumer tests prove that Glide is shown to be “extremely convenient”. Audible clicks and a covered orifice indicate when the actuator is locked or ready to use. This unique feature provides additional assurance to consumers.

Glide is secure when the package is locked for safe storage and portability. The lockable system with non-removable pieces provides value-added confidence for distribution and transportation before, during and after purchase. The two-color option also enhances brand differentiation and Glide fits on the industry standard one inch mounting cup.

The eye-catching design and new dispensing experience of Glide can be used for personal care and home care applications.

Bring effortless interaction to your pressurized packaging. Slide over to Glide.

July 20, 2014

Aptar Continues to Innovate for Beauty On-the-Go

Unique and innovative, Cosm’in is a full service flexible packaging solution from start to finish.

Extra flat and resealable for multi-use, Cosm’in is the perfect beauty partner. User friendly with a jar-like gesture, the Cosm’in closure allows controlled dispensing and formula protection. The multi-layer foil packet is compatible with formulations with viscosity ranging from 5,000cps to 80,000cps, making it ideal for creams, foundation, sun care and more. The standard rectangular shape allows for fill volume between 3ml-20ml as well as providing a large surface area for strong brand visibility.

The closure is available in black or white with embossing possible. Cosm’in fits a wide range of distribution channels from in-store trial, magazine or mailing inserts, on-the-go nomad lifestyle, travel size, hotel amenities and beauty boxes.

View a short video below on the Cosm’in packing solution.


July 17, 2014