All posts by Candace Damato

Starbucks Launches New Creamer Featuring a Custom Closure Develop...

As part of their global coffee deal announced in 2018, Starbucks and Nestlé recently launched a new line of coffee creamers, featuring a closure developed in partnership with Aptar. Aptar Food + Beverage was selected by Nestlé to support this high-profile launch, which had a very tight timeline. Leveraging Aptar’s experience with disc tops, creamer packaging, and industry relationships, Aptar delivered on this innovative solution within ten months, helping Nestlé and Starbucks to generate consumer appeal with this custom, attractive, and highly functional solution.

This two-piece closure has a unique, press-to-open feature that replicates the coffee house experience. It brings increased convenience with a one-hand operation, clean product cut-off, and strong shelf appeal, thanks to this sleek closure design. This closure was also optimized to be lightweight, and is fully recyclable.

Visit our website or contact us to learn more about all Aptar’s innovative solutions. Learn more about the Nestlé and Starbucks partnership.

September 18, 2019

Flexibles Face Up To Rigors of E-Commerce

This article was originally published in Flexible Packing Magazine.

As we move further into the digital age, e-commerce continues to grow with the rise of online shopping outlets such as Amazon and Google Shopping. According to U.S. Commerce Department research, American consumers spent about $517 billion online in 2018. Furthermore, Statista estimates there will be 1.92 billion digital buyers globally in 2019 and forecasts that number to continue to grow with a predicted 2.14 billion digital buyers by 2021.

With the growth of online shopping comes new opportunities for the consumer packaged goods industry. The food industry, in particular, is likely to see substantial growth as consumers are starting to purchase more packaged food products online—a departure from the past when online purchasing was generally limited to non-consumable items. This creates added pressure for these brands to implement more effective and efficient packaging for the rigorous e-commerce supply chain.

Simultaneous to the rise of e-commerce, the flexible packaging market is also growing. Flexible packaging provides obvious benefits in the shipping process, such as being easier to pack and fit within a cardboard box. Flexible packaging also offers several other opportunities for brands to provide consumers with a more convenient and functional experience compared to rigid packages, especially for food, beverages and beauty products.

Fitments Add To Pouches’ Versatility

Thanks to the versatility of flexible packaging, fitments that enhance the consumer experience are a natural and valuable incorporation, even in the e-commerce environment. However, it is important for brands to work with an e-commerce certified partner who can develop solutions that can withstand the rigorous path to consumer.

For example, producers of baby food have been transitioning to pouches over glass jars for increased protection and functionality, as it enables parents to take food products for their young children on the go. Parents are thus starting to enjoy more independence, as baby food is easily transported without worries of the package breaking or leaking. Child-friendly pouch spouts make it easy for kids to consume products such as fruit puree or applesauce. Pouch spouts and closures also offer on-the-go convenience and tamper evidence benefits

Other examples of categories that are making their way into functional flexibles formats include sour cream, sauces and condiments, yogurts, syrups and spreads. Inverted pouch fitment solutions provide superior functionality and help brands stand out on the shelf. For example, the Sierra solution for STANDCAP includes a fitment, flip-top closure, and Aptar’s SimpliSqueeze® valve technology, which together creates a more convenient application as it eliminates the need for utensils, while offering stability and easy storage.

Keep Consumer Experience Top of Mind

When it comes to e-commerce, flexible packaging provides a unique opportunity for CPGs and online retailers to bring convenience and functionality to their products with added protection during shipping. Flexible packaging helps products withstand the rigors of the e-commerce supply chain while providing a positive consumer experience and a sustainable solution.

While the way consumers shop may be shifting, their expectations for product integrity remain steadfast. Consumers expect their product to arrive in pristine condition and to perform the same way, if not better than, the product would have when purchased at a brick-and-mortar shop. Since e-commerce has a more rigorous supply chain, to provide consumers with the experience they crave, brands need to consider packaging solutions that protect products from vibrations, impact and changes in air pressure.

Flexible packaging can be a great solution to these problems, since it can (unlike glass or tin cans, for example) better withstand impact and compensate for changes in air pressure. Flexible pouches tend to have lower failure rates than rigid packaging, as they are less likely to crack open. When paired with the right closure, they can provide additional protection. For example, some flexible packages have double closure systems, flip lids and other features that safeguard against leaks or spills.

Besides considering a packaging format, brands can also get ahead of these challenges by partnering with the right supplier, such as those participating in the Amazon Packaging Support and Supplier Network (APASS). Participating packaging companies, such as Aptar, provide services in compliance with Amazon’s ISTA-6 testing procedures, which simulate shipping from Amazon fulfillment centers to a consumer’s door. These tests help ensure products remain intact, ultimately making for a better consumer experience and brand image.

Big Opportunity for Small Brands

E-commerce presents a valuable opportunity for startup businesses to launch products and create brand awareness. Because it can be difficult for startups and smaller brands to gain in-store real estate, e-commerce can be an avenue for small- and medium-sized companies vying for market share, as it can be more likely that consumers discover the products.

This means that for smaller companies, it is even more crucial to deliver a superior consumer experience. Once again, flexible packaging can help achieve a positive perception for a brand. Flexible pouches will not only help ensure the product arrives safely but also position the brand as forward-thinking and invested in consumer interests.

Sustainability Is An Added Benefit

There is a common misperception that flexible packaging isn’t as sustainable as rigid because it is not always recyclable. However, flexible packaging not only provides a significantly better product-to-package ratio, but it is also an opportunity to reduce materials used, consume less fossil fuels and it can reduce the amount of food waste as well as the volume of packaging waste in landfills.

In fact, research from the Battelle Memorial Institute conducted for the Flexible Packaging Association (FPA) has shown flexible pouches to consume significantly less energy than rigid packaging during manufacturing and transportation prior to being filled. Flexible beverage pouches, for example, consume half the amount of energy compared to the closest alternative. The FPA research also found that flexible beverage pouches generate 75 percent less emissions than the closest alternative. Furthermore, there are some recyclable flexible packaging solutions available today, and most producers of flexible packaging are innovating ways to make their solutions even more sustainable.

A Better Consumer Experience

As brands continue to be impacted by these radical shifts in consumer trends nationally and on a global scale, they will need to re-evaluate their packaging solutions to stay ahead of the challenges presented by e-commerce. Fortunately, innovators in flexible packaging and closure solutions can help brands not only find ways to further appeal to their consumers but also ensure a more sustainable future. Those brands that look to implement flexible solutions to ensure a positive consumer experience will be better positioned for success now and well into the future.

Learn more about our flexible solutions and our e-commerce capabilities by visiting our website or contacting us.

Aptar's Volcano Flip-Top Lid for Inverted Packaging Launched at F...

Volcano flip-top lid, Aptar Food + Beverage’s new closure for inverted packages, was exclusively presented on June 25th at Fispal Tecnologia 2019, the biggest and most complete technology fair for the food and beverage industry in Latin America. The 35th edition of Fispal took place at the São Paulo Expo, located in the South Zone of São Paulo, in Brazil. The event gathered more than 400 exhibitors and hundreds of thousands of visitors.

Given the market demand for lighter plastic packages with fewer materials, the solution brings significant weight reduction and offers components that are better suited for PET recycling processes. The reduced weight of 7.5 grams sustainably impacts the entire supply chain of the flip-top closure. “Volcano’s production process is designed to reduce energy costs, which, along with the reduction of material, brings a 39% decrease in carbon emissions over the production cycle compared to the previous version,”explains Paulo Pazinatto, President of Aptar Food + Beverage for Latin America.

More lightweight, convenient, innovative, modern, and simple, Volcano is made for 28mm threaded jars and adaptable to 1881. Its unique design brings convenience and simplicity, allowing for one-handed handling. The flip-top lid features sturdy hinges and outer ribs for better application in the filling lines, and fits snugly into the containers. Ideal for sauces and condiments in general, salad dressings, jellies and honey, the solution is available in standard colors white, black and green.

Volcano offers a product flow control through Aptar’s unique SimpliSqueeze® silicone valve technology. SimpliSqueeze® provides precise and safe dispensing, preventing product leakage or spillage, even when opened. This means a hygienic application and clean package every time. Another differential is the Swimming Silicone® technology, Aptar’s proprietary silicone valve formulation which allows the silicone to float during the grinding process, separating it from other materials in the recycling stream. All these elements make the solution better suited for PET recycling processes. Volcano is FDA (US Food and Drug Administration) approved.

“In addition to the environmental commitment, Volcano reflects consumer yearnings that, especially in the last two decades, have demanded practicality, individualization, convenience and customization. In this context, our flip-top lid for inverted packaging comes to make everyday life easier and go beyond the functional benefits,” concludes Paulo Pazinatto.

Visit our website to learn more about Volcano or contact us at


July 26, 2019

Aptar Food + Beverage Launches the Karma Beverage Closure

A unique, instant mixing packaging solution that protects ingredients and creates an exciting consumer experience!

Karma is a simple, consumer friendly and sustainable dispensing closure designed to promote freshness and give consumers a unique mixing experience.

When consumers push the cap to dispense, the powder is instantly mixed into the water and a new drink is created. This new drink is fresh and absent of preservatives as Karma protects active ingredients that are otherwise not shelf-stable. Once the drink is consumed, Karma can be thrown in the recycling bin giving consumers the peace of mind that it will be recycled.

Visit our website or contact us to learn more about Karma.

July 24, 2019

In the News: Standcap Inverted Pouches Featuring Aptar's Flip-Top...

Aptar’s flip-top dispensing closure and silicone dispensing-valve technology are found on the new Standcap Inverted Pouches, now featured in the following article by The Washington Post.

As explained by Laura Reiley, author, The Washington Post:

Aptar is the company responsible for the Standcap’s silicone dispensing-valve technology. Regular inverted bottles with dispensing valves have a re-intake of air after you squeeze (like a shampoo bottle). Aptar’s invention dispenses and cuts off the product without introducing air. According to Rob Johnson, chief executive of Original Uncle Dougie’s, this feature dramatically extends shelf life.

Read the full article here.

July 19, 2019

Aptar's Food + Beverage Team Discusses Tethered Closure Developme...

This interview was originally published in PETnology.

We want to know from Bruno Königseder and Augustin De Tilly from Aptar, what lies behind the development of a new product category such as “Tethered Caps”. In other words, what does it mean to develop a new era of closure?

CC: How do you handle new and upcoming challenges?

It is a process, as with all other new developments. Before we start as developers and engineers, another process is more important; another area is more important: first and foremost, it is about understanding consumer needs and consumer behavior, which today is more than ever characterized by convenience and sustainability. We at Aptar are completely open to the new challenges of the market and sustainability requirements. We started developing the topic of tethered caps for flat caps five years ago. So it is not new to us. It’s a new challenge for the entire market, not just for the closures.

CC: Flat and flip caps are not really new, they have been used for some time, for example, for home care products. The application in the beverage sector, however, is new. Are new solutions needed here?

Yes, indeed, this is a new kind of challenge. The requirements are different. Of course, beverage bottles are used differently than, for example, a home care bottle, and this has a great effect on the closure. Imagine a bottle with a flip cap. While the bottle containing detergent is mainly moved only within the household, beverage bottles lead a completely different way of life: they are used in the car, on the bike and for example during sports. The bottle may be transported in a bag along with a laptop, possibly the bottle is pressurized laterally or otherwise experiencing higher pressure, possibly taking damage. That means the locking system has to be absolutely safe – without leakage. So we start our considerations with the end user, the consumer as a starting point. Only then does our gaze focus on the technology. What the consumer wants and how he uses the packaging, that’s the question first. As a result, with regard to tethered caps for beverage bottles, we had to create something new, a snap cap with a large opening angle. That is, when the consumer drinks, the cap must be far away from the face. It must under no circumstances disturb the mouth and affect the drinking pleasure. So with a detailed consumer study, we can find and define the technical specifications for new applications or challenges. And then the development begins. We have managed to generate some patents for this new closure. There are many specific, small aspects that are very important in the end for the technical solution.

CC: How do you gain the overall picture of the new challenge?

It is a close look at the details. It is a close look at the “bottle + cap” system. The requirement was: wide opening angle with a fixing mechanism, so that it is far from the mouth and can be fixed in this position so that the consumer does not come into contact with the lid when drinking. We had to develop specific test procedures and test equipment to obtain specific data to improve the technical solution. The testing of the closure also has something to do with the bottle itself, its shape, its stiffness and so on. Cap and bottle are a system. You can feel it when you open an extremely light bottle compared to a bottle with higher wallthickness. The bottles behave differently, the opening characteristics are different.

CC: Does that make the cap development even more difficult?

In any case, we talk about different challenges, and sometimes you have to find a compromise. It is about product protection with the security tape for detecting tampering with the bottle. It’s about easy opening and safe closing, this also several times. And in addition, it’s about tethered caps. And you should not forget that these are all the technical challenges we need to solve as a manufacturer of closures. As I said earlier, the closure is part of a system, and so we also need to talk to the upstream links in the value chain: machine manufacturers for preforms and bottles, for filling technology and sealing. And in the end you have to convince the bottling companies and brand owners. Because they will ask if the new system works on their bottling lines. So we’re taking pre-qualification steps until we’re ready to put this new product on the market.

CC: Do legal requirements necessarily mean limitations?

Limitations are always a matter of demands. The tethered cap means restrictions on the short neck: From the perspective of sustainability and cost, the neck for flat caps should be kept as short as possible. To tie or bind the cap, we have to accept today: tethered closures require longer bottle necks.

CC: Isn’t it a pity?

Maybe at first glance, but we accept these challenges positively. To be honest, over the last ten to twelve years, our innovations have been driven by lightweighting, lightweighting and once again lightweighting. That was the continuous goal. Today, there are additional, new challenges and priorities. Focussing on a new priority leads to new innovative solutions. Driving innovation requires us to think outside the box to find new products and technologies that are relevant to all of us in this industry. At a certain point in time, we no longer operate our development only in a protected environment. We have to discuss our developments with partners along the value chain.

CC: Did the demand for tethered caps come as a surprise to you?

Five years ago, we began to develop our vision of future cap solutions. Since then we have been working on a new era of closure technology. Of course, when we first started the snap cap development, we were not there for the first tests where we are today – and we are not at the end of the possibilities yet. We are firmly convinced that the most efficient way of developing things is to start a development process with your own motivation and self-imposed goals rather than being forced by the law, for example. We anticipated the legal requirements with our predictive gaze, so to speak. But I admit, in the last month, we have focused even more on this development, given the legal situation. It gave us a little more speed.

CC: As a PET packaging specialist, you always take a look at the bottom of the bottle when you find an interesting product on the shelf. Is it similar for caps and closures experts like you and your colleagues? Do closures and their opening and closing behavior have a similar appeal?

Yes (laughs). And we take advantage of this reflex. We often go through the production hall with new developments and ask our colleagues: “Can you open the bottle? Is it easy? What is your impression?” So we get a very fast first feedback. And we do that, for example, in the USA or even in China. We also carry out external consumer tests and have a department that specializes in consumer reception.

CC: Is the current development of tethered caps for CO2 applications still taking place in a protected environment?

We are still working in the status of concept development and prototyping. So yes: everything is still taking place under our roof. Again, we focus on the consumer experience, but also on technical issues for the cap, bottle and filling line: the least possible use of material and a simple change from still to carbonated drinks in the filling line. As I said, developments start in sheltered surroundings.


Visit our website or contact us to learn more about Aptar’s Tethered Closure innovations.

July 16, 2019

Aptar Food + Beverage Reinvents Packaging for Tethered Caps to En...

This article was originally published in PETnology.

Aptar Food + Beverage reimagines dispensing solutions to improve everyday life for people around the world. Both consumers and brands drive this need for innovation, and the need for more sustainable solutions is no different. To meet both of these needs, Aptar strives to continuously improve the consumer drinking experience, while also creating a solution that is better for the environment.

Aptar is proactive in developing sustainable solutions, knowing that consumers have become more environmentally aware. A recent study found that 56% of British consumers who drink bottled water feel guilty about the plastic waste1. Brands have also started focusing more on their sustainability efforts, and many have even made public pledges to meet certain goals. This trend toward more sustainable solutions guided Aptar’s development efforts when we began working on a tethered closure five years ago, prior to any legislation.

One challenge with tethered caps is that they affect the consumer experience differently, depending on where they are used. With a sport cap, consumers usually drink from the spout, so a tethered closure would not likely diminish their drinking experience. However, when it comes to flat caps, a tethered closure can actually create a negative consumer experience, as consumers are used to drinking or pouring from a bottle without any closure attached. This presented Aptar with the challenge of creating a closure that remains attached to the bottle, while at the same time, does not hinder the consumer’s drinking experience. Part of the solution stems from hinge functionality – allowing the closure to be far away from the consumer’s face when drinking – and the intuitiveness of the closure.

Aptar’s tethered flat cap development is guided by various technical requirements including:

  • Having a wide hinge for ease of drinking
  • Creating a “firm” hinge to ensure a robust closure that consumers can trust
  • Engaging other senses, such as hearing. For example, our tethered flat cap has a “click” sound.
  • Designing an intuitive closure. You can have a great technical solution, but if the consumer does not understand how it works, their initial experience with the product will not be positive.

Incorporating a consumer-friendly solution for tethered flat caps does have some technical constraints. A big constraint is the minimum height to incorporate the tethered function, which could limit the possibility of having a shorter preform neck.

This limitation will be solved with Aptar’s new product category called “Flip Lid”. The main goal of this category is to create a tethered closure with an ultrashort neck, and improve the consumer experience. Generally, having a shorter neck with a flat cap has sustainability benefits, but also makes the cap harder to open. A flat cap can be easily unscrewed, because consumers are able to grip the cap, due to the height and diameter of the bottle neck. Having a shorter neck reduces the height, leading to a lower grip surface, and resulting in a flat cap that is more difficult to open.

However with Flip Lid the opening motion is a bit different. Consumers flip the lid up, widely open the hinge, and drink comfortably. A critical technical parameter for the opening is to have a well-designed, protruding element that will aid in gripping and lifting the lid. Compared to a tethered flat cap, Flip Lid provides an enhanced consumer drinking experience: a simple motion to open the lid, a wide opening for drinking comfort, and an audible click when the hinge is fully open and fully closed. Unlike a typical flat cap, with Flip Lid, there is no tradeoff between a shorter neck and ease of opening. In addition to an improved consumer experience, switching from a standard screw-top cap to a lower neck finish with Flip Lid also greatly contributes to the sustainability efforts of brands. For example, a brand using 500 million flat caps per year in an 1881 neck finish that switches to a shorter 26/22 neck finish with Flip Lid will save more than 1,000 tons of raw material, which is equivalent to the carbon footprint of a car driving over 20 million km per year2. Raw material saving on the preform will also translate in cost savings. In the example above, preform PET raw material neck savings linked to the switch from 1881 to 26/22 will be more than 1 million€ per year3.

Flip Lid also allows room for further PET preform weight optimization. For a screw-on application, a certain height is required for the thread to screw on to the closure. Flip Lid, being snapped-on during application, no longer requires this thread height. Flip Lid can open further opportunities to reduce preform weight, and optimize the use of plastic.

As the need for more convenient and sustainable packaging grows, Aptar continues innovating to meet the needs of both consumers, and brands.


Visit our website or contact us to learn more about Aptar’s Tethered Closure innovations.


1 Mintel “A year of innovation in bottled water” June 2018

2 Assumption that in 1881 (closure weight is 2.2 Gr, and preform weight is 3.81 Gr) and in 26/22 (closure weight is 1.8 Gr, and preform weight is 1.85 Gr). Assumption of 140 Gr CO2 per km emission for a car, PET emission of 2,84 CO2 per Kg, and HDPE emission of 1,55 CO2 per Kg

3 From 1881 to 26/22, preform weight saving is 1.96 Gr. Assumption PET price = 1.2 € / kg, which equates to a saving => 1.96 x 1.2 x 500,000 = 1.17M€

July 16, 2019

Aptar Launches Fan Spray Insert for Bag-On-Valve Cooking Sprays

Consumers continue to place an emphasis on purchasing healthy, natural, and wholesome foods. Super Food, Sugar Blaster, Smart Fat, Super Fiber, Keto Man…walking down the grocery aisle can feel like you are part of Marvel’s next big movie! The health and wellness craze is here to stay, and it is critical that packaging continues to evolve and support the needs of these products.

Bag-on-valve is an excellent packaging example that allows for more natural food preservation, especially within the cooking spray market. Non-stick sprays have been on the market for over 50 years and deliver convenience in cooking, along with a low-calorie intake. The staple package type has traditionally been an aerosol package, where a propellant is mixed with the product. Unlike aerosols, bag-on-valve keeps the product separate from the propellant and uses natural gases, such as oxygen or nitrogen, to create the pressure needed to dispense. Separating product from propellant has allowed cooking sprays to position themselves as being free from preservatives and propellants.

Aptar currently produces bag-on-valve packaging for the cooking spray market today. To deliver the ultimate cooking spray performance in bag-on-valve Aptar has developed an insert technology called Fan Spray.  Fan Spray provides cooking sprays with a soft, controlled, and clean dispense.

Fan Spray is available today in our stock WS25 actuator accommodating a variety of bag-on-valve sizes to align with your package needs. To learn more about the Fan Spray insert or to obtain free samples please contact us.

July 10, 2019

Aptar Food + Beverage Closures Help Promote a Clean and Enjoyable...

In 2018, more than 500,000 tons of honey were harvested and produced in the EMEA region*. This explains why consumers today have so many choices when it comes to purchasing honey. Consequently, brand owners are demanding more attractive, yet clean and airtight packaging solutions. Over the nearly 50 years of producing closures, Aptar Food + Beverage has designed and manufactured a wide range of closures for the honey market.

Clean and airtight closures

Understanding the messy experience associated with dispensing honey, Dolce, Royal, Ultra Pour Spout, and the Frost collection are integrated with Aptar’s no-drip SimpliSqueeze® valve. The valve assists with clean product cutoff, reducing unwanted spills, and keeping the bottle clean. Additionally, these dispensing closures ensure proper dosage and add stability, bringing even more convenience for consumers. On top of cleanliness, the valve promotes product freshness by limiting the amount of air that gets inside the bottle.

Ease of use

These solutions are perfect for inverted packaging as their wide bases provide stability for the package, and the large finger recesses and easy-open lids allow for one-handed use. Consumers can easily lift, squeeze, and close the lid, all with a one-handed convenience.


Aptar aims to reduce the amount of materials in its solutions, and this is no different with Royal, Dolce, Ultra Pour Spout, and the Frost collection. These closures also have the capability of using Aptar’s Swimming Silicone Valve, which can be easily sorted out in the PET recycling stream, without impacting the PE/PP stream.

Eye-catching design

Aptar has many stock color options, and can also customize to meet each brand’s needs, helping the final package to stand out on store shelves. Aptar’s Royal closure further helps grab the attention of consumers with its bi-injection capability, allowing for multiple colors.

In addition to the honey market, these closures are also great solutions for markets such as sauces and condiments, jellies, spreads, syrups, among others. These innovative closures provide a balance of functionality and design, delighting consumers and helping to grow brands through packaging innovation.

* Euromonitor (2019)

Learn more about Aptar’s innovative closures by visiting our website or contacting us.

June 27, 2019

Aptar Food + Beverage to Exhibit at Fispal from June 25-28 in Bra...

Aptar Food + Beverage will exhibit at Fispal on June 25-28 in São Paulo, Brazil.

During this event, Aptar will be presenting market trends, solutions and technologies for all of its food and beverage product lines.

Visit booth M 131 to discover Aptar Food + Beverage’s latest innovations. Learn more about Fispal at

Visit our website to see all of Aptar Food + Beverage’s latest innovations, or contact us for additional information.

Package Design Elevates Shelf Presence

This article was originally published in Beverage Industry on May 6, 2019.

In the face of rising competition in consumer packaged goods (CPGs), beverage-makers are designing or redesigning their packaging to stand out on store shelves. An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.

Although trends go through waves, connecting with consumers and knowing what they are looking for in a product is synonymous with success, says Alex Kidd, creative design manager for Avery Dennison/The Concept Lab, Mentor, Ohio.

“Knowing how to connect with them is different across various demographics and age ranges,” Kidd says. “Knowing what they are looking for in a product is key. Then, how do you convey your brand though your packaging? How do you tell your story of your brand?”

Although art-inspired labels are populating the beverage market, different kinds of art are appearing on non-alcohol and alcohol labels. “Brands are not just throwing a painting on a label, but are treating the label as a canvas for the brand,” Kidd explains. “In overall beverage packaging, brands are being more expressive with their design than ever before.

“There are still traditional designs out there, but brands are taking a leap to connect with consumers more dramatically than ever,” he continues. “There is a lot of well-designed packaging, but only a few truly well executed packs rise to the top.”

Jon Nunziato, founder and chief executive officer of White Plains, N.Y.-based Little Big Brands, is seeing more personality making its way back into package design. “The days of modern, sterile brands are waning,” he explains. “Brands that incorporate more imagery, character development and even borrowing from fashion are exploding. This feels like a response to consumers who are supporting customization and brands that ‘get them.’ It’s a shift from a ‘big brand’ mindset of trying to capture every consumer, to a more targeted approach and desire to build a loyal group of brand enthusiasts.”

A fresh take

Experts note that many companies, even those that have been in business for decades, are refreshing their brand as a way to reflect nostalgia while also appealing to younger consumers.

In business for more than 100 years, Kansas City-based Shatto Milk Co. joined forces with Chicago-based Berlin Packaging to add fresh “flavor” to its new milk flavorizer product. After seeing several packaging solutions, the company opted for a 76-by-76-inch specialty tin with friction fit lids and silkscreened decoration with the outline of a colorful milk carton, which captured the simplicity of the Shatto Milk brand and nostalgic feelings of childhood, the company says.

The previously limited-edition shelf-stable flavorizers will be available nationwide later this year in five flavors: Blueberry, Cinnamon Roll, Orange Dream, Strawberry and Vanilla.

“Many folks that have lived in Kansas City and enjoyed our products have found themselves living in other areas where Shatto is not available,” said Matt Shatto, founder of Shatto Home Delivery, in a statement. “This provides us a way to ship a bit of Shatto to them in a shelf-stable way for them to enjoy away from Kansas City. Overall, the project would not have been possible without the guidance of Tim, our representative from Berlin Packaging, who helped us all along the way. It has been a terrific process that has resulted in an outstanding product.”

As trends change and evolve, CPGs are calling upon their design partners to not only deliver clean lines, clarity and simplicity, but to develop options and designs that are recyclable, reusable and enable consumers to pursue healthier habits, says Terry Keener, director of regional market development for Beverage North America at Crystal Lake, Ill.-based Aptar.

Aptar has developed a “Stay-With” technology where a tamper-evident band and cap remain attached to the bottle throughout its lifecycle, improving closure recyclability, Keener says. In addition, Aptar offers the Karma Push Cap, a delivery system housed in the cap that infuses powder or liquid ingredients into almost any substance.

“The Karma Push Cap is another example of simplicity and sustainability, as it is made of recyclable and FDA-compliant material,” Keener says. “It answers consumer demand for freshness … and facilitates portion control and the ability to separate ingredients that are not otherwise shelf stable. As consumers continue to pursue healthier habits, providing designs that enhance freshness is not only becoming more valued, but also a requirement in many applications”

Little Big Brands’ Nunziato affirms that consumers are searching for brands with a higher purpose and environmental stewardship. When it comes to innovation, he praises Florida’s Saltwater Brewery’s innovation in creating six-pack rings that biodegrade and feed wildlife, Carlsberg beer for gluing its cans together and abandoning the plastic ring altogether, and the “exciting work” of Skipping Rocks Labs, creators of Ooho bubble, a seaweed-based water “bottle” that consumers can eat.

Although innovation in materials and capabilities tends to move slowly, Nunziato says he and his team encountered “one of the coolest innovations” from a new brand called Szent. “They incorporate a scent ring around the cap of the bottle, so you get the sensation of drinking flavored water, when in actuality it’s just plain water,” he says. “… That just stopped us.”

Experts note that creating the right packaging design involves significant collaboration across all elements of brand strategy, design and execution, materials and finishes.

When Glasgow, Ky.-based Barren River Distilling Co. needed assistance bringing its American whiskey label to life, the company turned to Glasgow, Scotland-based Thirst and the Avery Dennison Concept Lab.

“It all started with a typographic collaboration, working with our friend Craig Black who is an amazing lettering artist,” Thirst Senior Design Eamon Cameron says. “He developed a beautiful typographic style referencing the old American West. We then created a branding suite to compliment the label and weaved river flown filigree around the typography, which influenced the overall shape of the label.”

Cameron adds that the Concept Lab was integral to the realization of the project. In multiple video calls, the two companies hashed out potential finishes on various substrates. They experimented with physical samples and discussed the pros and cons of materials to come up with a finished package that speaks to the brand’s visual identity.

“In beverage, you see a lot of different finishing techniques, especially in the wine and spirits categories,” Kidd says. “There are so many labels that have a lot of special finishing techniques applied to them — foil, varnish and embossments. The brands that use these techniques in a very considered, thoughtful manner stand out.

“From a high level, every package is fighting for attention against the competition,” he continues. “It doesn’t always have to ‘shout,’ and can be done in a minimal manner.”

For some non-alcohol brands, calling out the movement to reduce sugar consumption on their packages also is on trend. That was one of the goals of Bakersfield, Calif.-based Bolthouse Farms’ “B” line of B Strong protein shakes and B Balanced smoothies, Little Big Brands’ Nunziato says.

“For the ‘B’ line, which is all about functional, lower sugar products, we created a simplified design to their base business,” he says. “The label was flooded white to create shelf presence and signal the simplicity of the offering. We moved away from the contrived food group to showing simple, natural, real food.

“The design itself creates a strong brand block across the line in a very crowded category,” he adds.

Personalization equals differentiation

Design companies also are embracing digital enhancements as a means of providing personalization and creating limited-edition labels that will resonate with consumers, according to Jennifer Hyland, a marketing professional for food and beverage at Multi-Color Corp.

Based in Cwmbran, South Wales, Hyland helped the California-based Echo Falls wine roll out “everyday” celebration labels across 43 designs in a 50 sequential repeat sequence across the brand’s Top 4 variants: White Zinfandel, Merlot, Pinot Grigio and Chardonnay.

“The initial concepts highlighting various special celebrations to add personalization for the consumer i.e., ‘Occasions’ was born,” Hyland says. “Since launching in the United Kingdom in 2002, Echo Falls has been a huge success story and is currently the third largest wine brand in the U.K. Echo Falls Wine has 10 varieties … and also introduced a Fruit Fusion range as well as a vodka.”

Hyland explains that the 50 unique messages, including “Thirsty Thursdays,” “Bride Tribe,” “40 is the New 30” and “Fri-Yay,” can be added for new/ holiday periods during the year; thereby refreshing the brands periodically.

“These designs were not randomly generated patterns that some companies/press technologies used, but individual designs created from the Accolade packaging team and our design company, Brand Fuel,” Hyland says. “The designs were collated and stepped through the Prinect DFE and output was through our new digital Hybrid press (Gallus Labelfire). This press enables MCC to produce multiple unique labels using variable data technology, differing varnish effects (matte, gloss and tactility in one pass) rather than the standard one label design as used previously on conventional presses.”

Because packaging is an extension of the brand, storytelling, sustainability, finishing techniques and customizable labels are among the ways of connecting consumers with the brand, according to the Control Labs’ Kidd and Little Big Brands’ Nunziato.

“The design elements including color, form and shape and the package must get the consumer’s attention amongst the competition,” Kidd says. “The material chosen is crucial.”

Nunziato adds: “The world doesn’t need more of the same. Be unique. Find your niche, own it, and work with people smarter than you to make it a reality.” BI

To learn more about our beverage solutions, visit our website, or contact us.

May 28, 2019

Give Consumers a Delightful Barbecue Experience this Summer with ...

Polka, Makalu and Royal are a few of Aptar Food + Beverage’s innovative snap top closures for sauces and condiments. They allow consumers an easy and convenient dispense for products like ketchup, mustard, barbecue sauce and mayo, among others.

These closures can be used on inverted or upright packages, and have the ability to incorporate Aptar’s SimpliSqueeze® valve to provide even more control and cleanliness by preventing product leak or waste. The wide finger recess and easy-open lid on these closures allows for one-handed usage, while Royal’s bi-colored design makes the product stand out on shelves. Altogether, these solutions provide consumers a delightful barbecue experience during the summer, and all year long!

Learn more about our snap top closures or contact us at

Aptar Food + Beverage Will Showcase the Latest in Pouch Innovatio...

Aptar Food + Beverage will be exhibiting pouch solutions at Global Pouch Forum in Chicago from June 11-13.

Aptar will display its pouch dispensing solutions, which include inverted pouches, child-friendly spouts and closures, and one-piece dispensing spouts.

The latest Aptar pouch innovation is featured on the STANDCAP Pouch. The inverted pouch features a flip-top lid, tamper evident pull ring, and SimpliSqueeze® valve. This award-winning format has brought convenience, cleanliness and product security to the packaging world. It is revolutionizing categories, and is proven through eye-tracking research to stand out on shelves, when compared with other packaging types.

The child-friendly spouts feature visual tamper evidence to promote safety for toddlers. For parents, the on-the-go convenience of pouches, coupled with Aptar’s SimpliSqueeze® valve with its anti-spill feature leads to ease-of-use and less mess.

Aptar’s one-piece dispensing spouts, featuring a flip-top lid, and built-in tamper evidence are great for dry foods, such as sugars, cereals, and grains, and viscous foods, such as sauces and condiments.

Visit us at Global Pouch Forum booth 30 to see all of these solutions, and more!

Discover our wide range of innovative pouch solutions and technologies, or contact us for additional information.

Aptar Food + Beverage Talks Trends and Functionality in Flexible ...

This article was originally published in Plastics Today on May 6, 2019.

Though caps, closures, spouts and fitments may be physically small, they are a large and growing portion of the overall packaging market: valued at $52.23 billion in 2017, the worldwide market for caps and closures market is expected to reach $97 billion by 2026 at a CAGR of 7.1%, reports the Caps & Closures – Global Market Outlook (2017-2026).

Closures and fitments are also hugely influential when it comes to consumer convenience and satisfaction, which points to their crucial role in helping brands differentiate products by adding value through packaging.

PlasticsToday gets an inside view of this dynamic market through the insights of Dave Johnson, Director of Business Development – Flexibles AptarGroup (Crystal Lake, IL). Johnson, who has been in the position since 2008, has an emphasis in new market and product development for food segments. In this exclusive interview, he discusses trends and technology in fitments, closures and spouts in the $228 billion flexible packaging market.

Comment on the overall fitments market for pouches and other flexible packaging.

Johnson: A couple of things come to mind…

  1. The kid’s market remains the largest spouted pouch market and is still growing. Larger consumer packaged goods companies are already entrenched in stand-up pouches, and now we are seeing more and more smaller-medium size companies adopting the stand-up pouch format to bring their brands to the children’s section of the grocery aisle.
  2. Many brands continue to seek innovative technology that enhance their package, product and brand perception. Aptar is receiving more and more requests to bring differentiation through closures and fitments, including:
  • Improving safety through enhanced tamper evidence that does a better job conveying to the consumer whether or not the package and product has been compromised. There’s an emphasis in providing tamper evidence that is visual and can be easily seen on the store shelf. Tamper evidence where you can feel and hear the difference when you open it by breaking the seal. Designed right into the cap or spout design conveys confidence to parents, the integrity of the package and to the brand’s image. Aptar’s patented child-friendly tamper-evident designs deliver on these attributes.
  • Providing convenience when opening and handling pouches. The emphasis is on no-spill innovation. Aptar’s SimpliSqueeze valve technology has been incorporated into closures and spouts on packaging for more than 25 years, bringing flow control and no-spill value to many packages and brands. Aptar’s valves are incorporated into the pouch spout to prevent kids from spilling product whether it’s used in the back seat of the car or on the living room’s white carpet. It’s a great way to prevent the mess that can come from these accidents!
  • We are receiving more and more requests for added functionality beyond the kid’s market. Flip-top convenience in the Ultrasound medical market: as the market leader in flip-top dispensing closures, Aptar has 40 years of experience with flip-top hinge technology from our closure line for bottles and brought it to the stand-up pouch market. Our Quick Flip spout with valve is being used on HR Pharma’s Ecovue stand-up pouch for the Ultrasound Gel market—the first of its kind for the U.S. market that offers one-handed convenience and no risk of loose overcaps.
  • One-handed dispensing is also in the laundry detergent aisle. Another example of flip-top functionality in the stand-up pouch market can be seen with the Detergel brand that uses Aptar’s EZ Pour spout for laundry detergent in Mexico (shown below). EZ Pour’s 22mm x 25mm pouring spout makes it easy to pour granulars, powders and larger particulants. The easy-to-open and reseal flip-top spout also provides more precision and less mess with its oval pouring design. Like Quick Flip, EZ Pour is a lightweight, sustainable design compared to other two-piece spouts and overcaps.
  1. The inverted pouch is another disruptive example of a flexible pouch bringing functionality and differentiation.

The Daisy Squeeze Sour Cream pouch revolutionized the sour cream tub market. Now, inverted pouches like the premade StandCap Pouch from Glenroy (Menomone Falls, WI) with Aptar Sierra closure and fitment is making its way in improving consumer experiences in other markets such as sauces, condiments, honey and many more. Aptar is leading the inverted pouch charge with many of the dispensing features already mentioned such as the flip-top convenience, product flow control and package cleanliness using our SimpliSqueeze valve, and improved tamper evidence with Aptar’s ring-pull technology. Our unique Sierra closure has been designed to enable the inverted pouch to remain standing, even when all product has been evacuated from the pouch.

[Ed. Note: You can read more about the commercialization of the innovative StandCap premade pouch here at sister publication Packaging Digest and read about its Life Cycle Assessment here.

What trends do you see in designs and polymers?

Johnson: The majority of spouts are made from polyethylene resins. For retort applications, polypropylene spouts and overcaps are required to withstand the higher sterilization temperatures needed during the filling and sterilization process.

Choosing the right resin grade is very important in the design and functionality of Aptar closures. Our EZ Pour pouch spout is a great example where the one-piece dispensing feature incorporates an easy-to-remove tamper-evident ring pull, while still providing the rigidity and strength that allows the hinge to perform optimally. In addition, the resin choice needs to be compatible with film laminates to improve security and seal integrity to the pouch.

With the use of special resins, Aptar has been successful in significantly reducing part weight by moving from a common, two-piece overcap and spout design to a one-piece, functional design.

A well-known challenge in the flexible supply chain is that multi-laminate film structures will undoubtedly need to move to a mono-polymer structure to enable pouches to be more accessible to downstream recycling. Moving to a monolayer structure will influence how fitments are welded to the new structure and may influence the type of resin we use in our fitments. We are in partnership with resin suppliers, laminate and pouch converters on multiple existing recycling initiatives.

Final thoughts?

Johnson: I believe that what sets U.S. consumers apart from other regions is that we may be a little more scrutinizing when it comes to convenient and functional packaging. A brand wants to introduce a flexible format needs to meet or exceed the functionality of the rigid package it is transitioning from.

Consumers are always looking into saving money on grocery bills, but if the new spouted flexible format does not perform the same or better than the legacy rigid bottle, a $0.20 savings may be overlooked during the consumers’ next visit to the grocery store.

I am convinced that the right dispensing solution plays a significant role in making a stand-up pouch a successful launch.

Visit us online and contact us to learn more about our flexible packaging solutions.

May 8, 2019

Aptar Food + Beverage Wins Three Marking Awards at FBIF in China

The Food & Beverage Innovation Forum (FBIF) recently announced the winners of the “Marking Awards” in China. Out of the over 500 different packaging designs from 200 different companies worldwide, three Aptar Food + Beverage solutions, BAP®, Flip Lid and Contender, received awards for the category In-Market Functional Design.

A jury of 24 selected professionals from top international brands and design institutes selected the best solutions, based on the following criteria: Commerciality, Communication, Functionality, Originality, Foresight, and Design.

BAP® or Bonded Aluminum to Plastic, is an all-in-one foil-to-closure solution that provides many unique advantages to both marketers and consumers. It features an easy-to-open pull ring, and superior sealing performance, helping to deliver an enjoyable experience to consumers, and drive repeat purchase. Its innovative and versatile technology helps brands to stand out from competition and excite consumers.



FLIP LID is a uniquely simple, consumer friendly dispensing closure designed to promote post use recycling. Flip Lid remains united with the bottle through its lifecycle, making the closure more likely to be collected and sent through the recycling stream with the container. Consumers will also benefit from the patented, wide-opening hinged lid, and the audible “click” when reclosing.



Contender is a liner-less, flip-top sport cap designed for the hot fill bottling process. The closure’s innovative bi-injected sealing system delivers product protection, without the added foil liner.


This unique closure also features built-in tamper evidence, and provides increased shelf appeal for brand owners.


Visit us online or contact us to check out all of our latest innovations.

Aptar Food + Beverage Creates a New Bi-Textured Closure for Dry H...

Aptar Food + Beverage, a global leader in innovative dispensing solutions in the food market, has launched a new bi-textured and bi-colored closure solution for the European food market for the new ‘Eurojar’ from McCormick & Company, a global leader in spices, seasoning mixes, condiments and other flavourful products.

First introduced in May 2018 in the United Kingdom with the brand Schwartz, and in December 2018 in France with the brand Ducros, the new Eurojar custom-designed closure by Aptar will awaken cooking creativity in kitchens worldwide and meet consumers’ expectations for quality, convenience, and freshness. Produced at Aptar’s facility in Torello, Spain, the new closure solution leverages bi-injection technology to deliver a multi-color and multi-texture finish, drawing attention on store shelves and giving consumers a superior dispensing experience with an easy grip, and one-hand opening. The audible “click” can help to ensure resealability and promote freshness, while the active hinge provides a hygienic pouring experience.

Aptar’s Eurojar closure and colors were custom-made for McCormick to provide a bold and modern appearance, helping with flavour recognition on shelf and at home.  McCormick spices are identified by four different colors: orange for spices, bright green for herbs, purple for seasoning mixes and grey for pepper.

McCormick was recognised for the design of its new Eurojar featuring the new closure, which won first prize in the consumer products category at a 2018 French packaging awards ceremony.

Learn more about Aptar Food + Beverage with innovative packaging solutions at, or contact us at

Aptar Food + Beverage will Showcase the Latest Flexible Packaging...

Aptar Food + Beverage will be speaking and exhibiting at The Association for Dressings and Sauces Technical Meeting, which will take place April 28-30 in Louisville, KY.

Aptar, in collaboration with Glenroy, will be showcasing the inverted STANDCAP Pouch. This new solution is turning the flexible packaging format upside down. Aptar supplies the dispensing solution, and the entire premade STANDCAP Pouch is made available by Glenroy. Aptar’s dispensing solution features a ring pull fitment, one piece, flip-top cap, and SimpliSqueeze® valve technology. The pouch and dispensing system together create a unique package that is gaining popularity in sauces and condiments, dairy and spreads.

To learn more about the STANDCAP Pouch, please visit our website or email us at

Standing Up and Standing Out - Aptar Food + Beverage's Insights o...

This article was originally published in Package Printing’s April 2019 issue.

With consumers demanding convenient packaging that matches their on-the-go lifestyles and environmental values, stand-up pouches are rising to the challenge.

Harney & Sons provides quality craft tea blends from around the world and has done so for more than three decades. But when it wanted to advance its mission to provide more recyclable and environmentally conscious packaging, it connected with TC Transcontinental Packaging to develop and innovative solution. The result was a recyclable stand-up pouch with a barrier that not only meets the tea business’s desire for a sustainable package but also provides a strong, durable solution that preserves the tea’s integrity.

Before the process with Harney & Sons could begin, Rebecca Casey, VP of marketing development at TC Transcontinental Packaging, says that the company knew that it would need to implement a multilayer, co-extruded film to “preserve the delicate flyover of the tea.” There wasn’t, however, a multilayer, flexible packaging film that could be used for this purpose, so TC Transcontinental decided to create one.

“In collaboration with Dow and Charter NEX Films, we developed one of the first commercialized packages for food that hits all notes: 100% recycle ready for in-store drop-off, EVOH barrier for product preservation, seal strength and durability,” she explained in an email. “We know that EVOH delivers an outstanding barrier to gases, organic vapors and moister, and prevents deterioration of the product and extends its shelf life.”

Sustainability Shines in Stand-Up Pouches

Although the Harney & Son’s packaging is only one example of their increasingly diverse options in stand-up pouches, it points to a trend of more environmentally conscious consumers interested in packaging that aligns with their lifestyles. Philippe St- Cyr, general manager of Hamilton, Ontario-based Rootree, a provider of digitally-printed flexible packaging focused on compostable and renewable resources, says that consumers are driving this desire for more sustainable packaging. Brands are looking for recyclable and compostable packaging that meets shelf life and barrier properties needed to guarantee the integrity of their product.

To convey the sustainable properties of its packaging to consumers, Rootree encourages its customers to highlight the recyclable and compostable components directly on the packaging.

“There is a premium associated with these films right now,” he says. “Companies are paying more money to get into them and they’re doing that because one, their consumers are asking for it, and two, it impacts the way they’re perceived in the marketplace by those same consumers.”

It’s not just consumers driving change though, according to Rodolfo Haenni, director of global business development at Aptar, a global provider of packaging dispensing solutions headquartered in Crystal Lake, Ill.

“The big CPGS are also paying a lot of attention to recyclability,” he says. “A lot of them made pledges that they want to have all of their packaging recyclable by 2025. I think that is adding a lot of pressure to the whole packaging industry, and it’s no different for the pouch industry. There is definitely a race in the marketplace for companies to come up with a recyclable solution for barrier pouches. While stand-up pouches are not yet fully recyclable, they have other sustainability traits such as improving shipping efficiencies when compared to rigid packaging, and preventing food waste.”

In terms of compostability, St-Cyr points to a similar issue. He says that although there have been major advancements made recently, compostable offerings are still in their infancy. Rootree worked with HP to add compostable ink to its 100% home compostable pouches, but there is still one aspect of the packaging that St-Cyr says is a “missing link.”

“There is work to be done on the adhesive side,” he says. “The adhesive layer represents a small percentage of the total package waste. We are at 97-98% home compostable components.”

He also explains that there are some drawbacks to using closure solutions – such as zippers and valves – on compostable packaging, since they won’t necessarily break down in home compost and may need to be processed through industrial composting situations.

Lifestyle Drives Change

One of the biggest factors driving advancements in standup pouch innovation is the need for packaging that aligns with the on-the-go lifestyle that so many consumers adhere to. Casey explains that there have been more convenience attributes added to packaging, such as easy-to open pouches, with resalable options.

“Features like zippers, handles, spouts and micro-perforation to allow ventilation during microwave cooking are good examples,” she writes.

Individually portioned products, or on-the-go snacks, are also increasing in popularity.

“Consumers are looking for products they can consumer on the go, that open and close easily,” she adds. “They want to snack quickly and healthily without sacrificing quality. Individual portions are also trendy; single-serve and controlled portion packaging appeals to several different consumer demographics.”

The increased demand for consumer convenience has led to another trend: the inverted pouch.

“The inverted pouch adds something interesting,” Haenni says, “which is the possibility that consumers can squeeze until the last drop, as sustainable feature, as it helps prevent food waste and create a much more enjoyable experience for the consumers.”

When the inverted pouch is paired with Aptar’s no spill technology, Haenni says that it is “a really powerful combination.” The silicon valve technology prevents the product from spilling out of the pouch if it is knocked over. It is commonly used in sauces, condiments, jellies, honey and spreads, but is also a sensible option for children’s drinks and baby food, he explains.

Moving past the structural aspect of stand-up pouches, it’s important to note a shift in what consumers expect to see on shelf when it comes to packaging. St-Cyr explains that traditionally, large companies would supply products in the same packaging repeatedly, but today’s consumer expects big brands to transform their products and packaging to more closely align with their lifestyles.

“Todays’ consumers want to feel like products are from smaller, craft companies, that it has more ethically sourced ingredients, or that it has something different,” he says. “There’s a big diversification in terms of what we see, companies trying to look more craft.”

He explains that it’s similar to what happened in the beer industry, where labels and marketing evolved to speak to an audience that was seeking a more local, craft experience. In fact, he says that a lot of big brands are now developing separate brands to appeal to the craft beer audience.

Adding to the desire for a more craft look, brands are also seeking increased shelf appeal with their stand-up pouches. Casey describes advancements in coating technologies such as registered soft touch matte, gloss and tactile coatings, as an interesting trend to take advantage of.

“Some of these tactile coatings add grip functionality to the stand-up pouch as well,” she explains. “CPG companies are always looking for the ‘wow’ advantage and ways to stand out on shelf and differentiate themselves within the center store.”

Market Watch

Because stand-up pouches can be a sustainable solution for brands and because they are generally easy to use for consumers, more markets are shifting to the use of this packaging format. In particular, Casey says that she has seen more nutritional wheys and powders transitioning from traditional rigid packaging to stand-up pouches.

“Flexible packaging is lighter in weight than tubs and has a large facing for branding and communicating the product’s value adds,” she explains. “The ability to open and reclose with ease also appeals to this consumer base.”

Reclosability and child resistance is something St-Cyr says has been necessary to develop in Canada, where cannabis is now legal. He explains that there’s growth in stand-up pouches for the cannabis market, but with more restrictions on this market than on others, there has been an effort to make sure there is proper infrastructure to provide packaging that adheres to the regulations of cannabis packaging.

Haenni sees a lot of movement in the home and personal care area, in products such as laundry detergent or shampoo.

“People will buy the rigid packaging and then buy the refill in a pouch format to refill the rigid packaging,” he says. “I think in the food and beverage side of the market, it’s not a trend yet, but I’m seeing more conversions now happening in categories that weren’t common not too long ago.”

5 Trends in Spouted Stand-up Pouches

Rodolfo Haenni, director of global business development at Aptar, explained that there are five trends in particular that are beginning to take shape in spouted stand-up pouches.

1 SUSTAINABILITY – Not only do flexible pouches reduce the amount of packaging needed for a product in most cases, Haenni explains they are also more lightweight than rigid packaging and thus more easily and affordably transported.

Often, transporting empty bottles is “pretty much transporting air,” he says, which isn’t necessarily the most environmentally friendly option.

2 E-COMMERCE – Haenni explains that in a typical brick and mortar store, there are a finite number of products available to the consumer. But as e-commerce grows, so do the options available for consumers to choose. As more products are ordered online, stand-up pouches become a more attractive option.

Stand-up pouches absorb impact really well, Haenni says, “If the package is dropped, the content inside is still protected, and it is less likely to break and leak.”

3 DEMOGRAPHICS AND ON-THE-GO LIFESTYLE – “The new generations grew up using pouches,” Haenni says. “They see that as a very easy and convenient packaging format to use. They feel comfortable with it.”

Working families with kids have grown dependent on pouches, especially for purees and juices. Now, he says, there are other food categories, such as protein shakes, energy gels and more beverage offerings, using the stand-up pouch to provide on-the-go value.

4 CONVENIENCE AND FUNCTIONALITY – As companies try to make packaging more convenient for consumers, it gives rise to the need for spouts and other types of closures for stand-up pouches.

“We are seeing tremendous growth in that category where companies are trying to add more functionality to their pouches and make their products more convenient to consumers,” he says.

5 DEMAND FOR NATURAL FOODS – As brands reduce the amount of preservatives that extend shelf life, packaging needs to compensate for that change.

The ability to add barriers to films has a strong advantage over other packaging formats. Haenni sees more developments in food Ailing processes for stand-up pouches that preserve nutrients and extend shelf life, like High Pressure Process and Aseptic.

Visit us online and contact us to learn more about our spouted pouches solutions.

Aptar Food + Beverage Recently Presented at AMI’s International...

Aptar Food + Beverage recently presented at AMI’s International Plastic Pouch Conference, which took place in Vienna on April 2-3. The Plastic Pouch conference is a two-day session where industry professionals from all across the pouch supply chain get together to network and discuss the latest industry trends.

At the conference, Dave Johnson, Director of Global Business Development for Flexibles, presented Aptar’s role in the advancement of functional pouches. As trends like convenience and on-the-go continue to grow, so does the need for more functional packaging. Aptar’s wide range of pouch solutions bring convenience and ease-of-use to pouches. EZ Pour and Quick Flip are great for pouring dry or liquid foods, while the range of child friendly solutions are better for foods like yogurt, applesauce, and pudding. Aptar’s latest development, STANDCAP, is turning the flexible format upside-down. This award-winning package features the Sierra flip-top closure, a built-in tamper-evident pull ring, and Aptar’s SimpliSqueeze® valve technology.

Visit or contact us at to learn more about Aptar’s flexible solutions.

Aptar Food + Beverage Launches Range of Tethered Closures that Co...

Aptar’s new tethered closures have been designed to meet the requirements of the new European regulation called “Single-Use Plastic” (SUP), recently adopted by the European Parliament on March 27th, as well as the AB 319 California legislation in the USA. Both regulations have the goal of increasing the amount of bottles being collected and recycled, consequently reducing marine litter. As a result, the CPGs (Consumer Packaged Goods companies) have been calling upon their partners to develop solutions that not only comply with the new regulations, but also provide environmentally focused consumers with solutions that fit their lifestyles and provide them with the best packaging experience.

In-depth technical expertise in this area, in addition to industry knowledge and application experience, has enabled Aptar to develop solutions that support the new demands of the market. Aptar’s FLIP LID closure and Stay-With™ technology were both designed to promote post-use recycling, as the bands remain attached to the bottle, enabling the closure to go through the correct recycling stream.



FLIP LID: in addition to its sustainability benefits, FLIP LID is a uniquely simple, consumer friendly closure that creates a convenient and enjoyable experience,  as consumers no longer need to unscrew the cap, but simply  flip it  open to drink or pour the product. Consumers will also benefit from the patented, wide-opening hinged lid, and the audible “click” when reclosing. FLIP LID has been developed in partnership with Krones to increase filling line efficiency in a 26/22 neck finish. Other standard neck finishes are currently in development. Learn more about FLIP LID.



Stay-With™ : in addition to helping to promote recycling of the cap, Stay-With™ is a unique, patented, multipurpose technology which provides improved consumer convenience, as they no longer need to worry about the closure being misplaced. This innovative technology aligns with the Association of Plastic Recyclers “Caps-On” initiative to raise awareness of the importance of recycling the closure with the bottle. Stay-With™ is transferable to almost any application, including sports caps and flat caps. Learn more about Stay-With.



Visit or contact us at to learn more about Aptar’s tethered solutions for PET beverage containers.

April 4, 2019