All posts by Candace Damato

Aptar Food+Beverage's Team in China Receives FBiF 2020 Marking Fu...

On July 8, 2020, Aptar Food + Beverage’s team in China received the FBiF (Food Beverage Innovation Forum) 2020 Marking Functional Award (Structure & Material Design Category) for best designed packaging of the year with our Non-detachable Tamper Evident, Bi-injected INF Closure (launched at the customer Jun Le Bao).

It’s our first real event this year of all segments (not virtual, but REAL in person). The safety and security screening of the event is very strict, it feels almost surreal, but it’s touching to see this happening in reality! ~Xiangwei Gong – President Aptar Asia

About FBiF & Aptar Show Case

Food and Beverage Innovation Forum (FBiF), founded in 2014 by Simba Events, has become one of the most influential food-industry events in the Asia Pacific. More than 1000 food companies and over 6000 individuals joined in 2020’s 7th FBiF.

FBiF is a three-day event, with trade shows and forums including Plenary Session and 4 Sub-sessions (Product Innovation, Marketing Innovation, InnoPack and Food & Money).  We have set up a show case with the theme “Instant Mixing & Immunity” mainly to promote Fostag closure. A number of brand owners show interest after exploring the special drinking experience with the unique closure. “Open, Shake and drink! I have confidence that this magical drinking experience will catch Z gens’ eyes!” said Marketing head of one brand owner.

Sustainability is a hot topic in packaging and there is an area called Recycling to display good examples in recyclable packaging. We set up a wall board to promote our sustainability commitment, mission and recycling product – Flip Lid.

About MA & the Closure’s Features

Marking Awards initiated by FBiF, is a global packaging design competition which aims to gather world-class designers, promote creative and practical designs. Out of the 483 different packaging designs from 300 different companies worldwide. Aptar Food + Beverage solution – Non-detachable tamper evident and bi-injected closure received Marking Functional Award 2020 (Structure & Material Design Category). A jury of 24 selected professionals from top international brands and design institutes selected the best solutions, based on the following criteria: Commerciality, Communication, Functionality, Originality, Foresight, and Design.

The closure applies the latest bi-injection technology and was developed at Aptar Suzhou. This solutions is set to awaken creativity in packaging and meet customers’ expectations on premium, convenience, safety and aesthetics. The unique visible and non-detachable TE applies on both side of closure, which gives consumers a safer and superior dispensing experience with a one-hand opening. With the first opening of the upper cover, the TE is permanently dropped into the closure slot on both sides, given a clear indication the packaging has been opened, and avoiding product contamination. Furthermore, this solution prevents children to access the small TE plastic part which is an important safety element. The audible “click” helps to ensure packaging has been properly resealed.

About the Speech

At  InnoPack session, Aptar China unveiled the innovative product “Instant Mixing Closure” at the speech of the topic “The way to expand healthy drinks in the post-epidemic era” addressed by Scottie Liu, Market Development Director NEA .  It was an interactive speech that attracted more than 300 attendees. The audience had the chance to explore the product and taste the drinks, attracting the interest of a number of brand owners.

To learn more about Aptar’s breakthrough dispensing closures, please visit our website or contact us.

Xiaoyangren Launches Sports Drink Featuring Aptar's Sports Closur...

Xiaoyangren, long famous for their milk drinks, has recently launched a sports drink!

With the slogan “The sight of Xiaoyangren Miaolian, our first feeling of love!” and its sour, yet sweet taste, it is an iconic drink that resonates across several generations. Today, to make an emotional connection with Generation Z, Xiaoyangren launches their unique, innovative Cool Sports drink – aimed at those who work hard, love sports, and follow fashion.

Smart Packaging!

The dynamically shaped bottle, with Aptar’s sports closure, reflects a youthful attitude towards life – a love for play, adventure, and sports. With a novel design, this sports closure has dual wings on the top, to symbolize vitality and energy, and the clam-shell cap can be flipped open with one hand, ideal when playing sports, and making it easy to drink on-the-go. Simplisqueeze®, Aptar’s flow control silicon valve, is smartly designed into the spout to help avoid leaking, even when the closure is open – making it convenient and hygienic.

Generation Z has become an indispensable consumer group, with the evolution of national brands requiring a constant dialogue with this generation. Emotional identification can be achieved by using product differentiation to break the “dimension wall” between brands and consumers.

To learn more about Aptar’s latest products, please visit our website or contact us.

July 23, 2020

Aptar Brings a Delightful Experience to Summer Barbecues

Polka and Royal, two of Aptar Food + Beverage’s innovative snap tops, bring convenience and ease to consumers, giving them an enjoyable barbecue. The wide finger recess and easy-open lid on these closures allow for one-handed use, and Aptar’s SimpliSqueeze® valve allows these wide-based closures to be used on inverted packages, providing an even and controlled dispense with less product leakage.

Not only do these closures offer benefits to consumer, but our Polka and Royal also give brands a delightful way to match their packaging. Color customization allows matching the brand identities to help loyal customers easily recognize the products they need. Furthermore, Royal’s two-colored design allows the whole package to stand out on the shelves, catching the attention of new consumers.

Visit our website or contact us to learn more about Aptar Food + Beverage’s snap top offerings.

July 21, 2020

Aptar Launches SimpliCycle™ TPE Valve Solution

New valve offers recyclablity without sacrificing performance

Aptar Food + Beverage, a global leader in elastomeric flow solutions for more than 25 years, is pleased to announce its new SimpliCycle™ recyclable valve technology.

The SimpliCycle™ valve offers recyclability while still maintaining all of the same advantages of Aptar’s standard and Swimming® Silicone valves, including high repeatable performance and slit versatility to fit a wide variety of applications for food, beverage, and other product applications around the world.

“Aptar is committed to providing recyclable flow control solutions to meet not only our corporate sustainability commitments, but also our customers’ sustainability goals,” Susan DeGroot, director of product marketing, said. “The real break-through is offering a recyclable valve solution that does not sacrifice performance. Our SimpliCycle™ TPE valve will continue to provide consistent, quality performance for consumers, who expect a high-level of cleanliness, control, and convenience throughout their dispensing experience.”

Aptar’s SimpliCycle™ valve is made from a TPE material with a low density that allows the valve to float, so it is easily separated from the PET stream, and then ultimately recycled within the PP/PE olefin stream.

Maximum flow control combined with clean dispensing ensures consumers get precise amounts of product, when and where they want it – avoiding drips, leaks, or spills. SimpliCycle™ is an all-in-one solution delivering on both recyclability and the high-performance the world has come to expect with Aptar valve dispensing.

For more information, please visit

July 20, 2020

Watson’s Launches Children’s Water, Featuring an Aptar Sport ...

As market competition for bottled water becomes increasingly intense, market segmentation is becoming clearer, and new markets like baby water, water for the elderly, and children’s water are hitting store shelves. According to a report by UK food consulting company Zenith International, children ages zero to 14 years account for 26% of the world’s population, and by 2021, the market for children’s water is expected to grow by 7% per year, with great potential for children’s water in terms of scale.

A survey of more than 5,800 students by Chinese Center for Disease Control and Prevention found that 65% failed to meet the recommended level of drinking 1,200 ml of water per day. Creating a subdivided product with the objective of appealing to children, and match their drinking habits is key to support this category’s growth, which largely depends on packaging innovations to reflect the difference, and enhance the experience.

Recently, Watson’s, a well-known domestic pure water brand, launched a purified water product in line with children’s drinking habits. It features innovative packaging with a refreshing, fun design, in addition to Watson’s established standard of zero impurities from high-temperature distillation. In contrast to Watson’s traditional drop-shaped bottle, this new package is arc-shaped and smaller – at only 200ml in size – making it easier for children to hold. Plus, the eye catching cartoon images of Super Wings on the label will attract a host of Super Wings fans!

The most notable feature of the packaging is that it abandons the traditional twist-off closure and uses Aptar’s unique “classic sports closure “(Original), which differs markedly from competing products on the market. With a flip-top design, it can be opened with one hand and is ready to drink on-the-go, with the colorful built-in suction nozzle able to control water flow, and mirror children’s drinking habits, making it both safer and more hygienic.

Aptar’s line of sport caps were created around safety, hygiene, convenience, differentiation, personality, and fun, making them suitable, not only for children’s drinks, but all kinds of bottled water and sports drinks. Many leading water brands worldwide use Original for their high-end drinking water, and gained wide attention from consumers, due to its differentiated experience when compared to the other solutions in the market today. The classic closure suits all neck finish, such as 1810, 1881 and 3025, and can be customized with different colors, such as a dual-color two-piece type and a pure color one-piece type, to meet the differing needs of brands and consumers.

To learn more about Aptar’s latest products, please visit our website or contact us.

June 18, 2020

Aptar Food + Beverage Launches Maestro, a Breakthrough Closure fo...

Give consumers a chef experience with the new Maestro solution by Aptar.

A new closure for edible oils

Maestro is Aptar’s new solution that gives consumers the easy-to-open, portion control and drip free benefits they desire. Maestro creates an elevated experience that allows brands to stand out from the competition, while also staying aligned with e-commerce and sustainability trends.

An enjoyable cooking experience

Giving consumers an enjoyable cooking experience is the core mission of Maestro. Maestro’s wide finger recess allows consumers to easily open the lid with one hand, and the raised spout was thoughtfully designed to let consumers decide which flow to pour with. The pouring lip also promotes a clean product cut-off, keeping drips, spills, and messes under control. In the kitchen, on the table, or even outdoors, Maestro delivers an easy, controlled pour.

Smart and modern lifestyle

Maestro’s unique appearance brings a fresh, modern look to edible oil packages. The colored spout paired with a translucent over cap allows brands to select colors to match each product’s identity. This trendy design helps draw the attention of consumers not only on stores shelves, but in the e-commerce sector as well. The premium look and feel of Maestro lends itself to fit seamlessly into the modern lifestyle of today’s consumers.

Leading the way to sustainability

A notable feature of Maestro is its fully recyclable composition. With its tethered cap, non-detachable parts, and 100% recyclable material, Maestro enables brands to meet their sustainability goals, and appeal to environmentally conscious consumers.

Give consumers the chef experience they crave, with Maestro – by Aptar.

Learn more about Aptar Food + Beverage with innovative packaging solutions at, or contact us at

June 15, 2020

Aptar Food + Beverage Launches NEO, a New Closure for the Infant ...

NEO: Designed to Reassure

Born from the will to assist and reassure brands and consumers, Aptar is proud to announce its new closure for infant formula, NEO. NEO is a tamper-evident closure that features a customizable in-molded scoop for a precise and specific dosage. This inventive closure strives to meet the needs of consumers and fulfill their desires for safer, cleaner and more functional products, while still keeping the infant formula protected and the brand reputation intact.

Synonymous with Safety

Safety is key for infant formula, which is why NEO is manufactured in a safe production environment called High Care. This protected area shields the manufacturing process, and enhances safety and hygiene measures to the highest level, in an effort to keep products free of any contamination. This innovative industrial environment was specifically designed to take into account the constraints, risks, and regulations around the packing of sensitive milk formula powder.

Filling Line Efficiency

When designing NEO, every aspect was considered in an effort to better protect the product inside from external contaminants, a major concern for infant nutrition producers. This innovative closure integrates a flex-band that, although firm, molds itself to fit a variety of containers. The flex-band was designed to guard and protect the infant formula from insects, and has been validated by several independent laboratories. Its low application force is suitable for a mechanical or manual application, and the centering mechanism helps to easily center the closure onto the can.

Enhanced Consumer Experience

NEO was inspired by all those who contribute to an infant’s well-being. Aptar completed numerous studies to better understand the consumer journey, pain points, and the intimate relationships between the package and the user. As a result, NEO was designed to be handled with just one hand, thanks to its ergonomic shape and its robust hinge. Upon opening the closure, consumer will see that the customized scoop is not touching the infant formula, promoting less contamination. With one hand consumers can unlock, use, and replace the scoop back to the holder, keeping feeding time clean and easy. Once finished, the lid can be easily resealed by pressing the press-to-close area. The audible click gives consumers peace-of-mind that the container is closed, and the infant formula is protected.

Fully Customizable

NEO comes in two diameters – 99 mm and 127 mm – which can be sealed onto all standard infant formula containers, whether they are metal or composite. NEO is also able to mold itself to fit within a brand’s image, and allows companies to choose between three different manufacturing finishes: embossed, in-mold labeling, or bi-injection molding.

Peace of Mind

Numerous aspects of safety and convenience were taken into consideration when designing NEO. This closure fulfills the needs of both brands and consumers, providing differentiation, precision, protection, and convenient for all.


Learn more about Aptar Food + Beverage’s innovative packaging solutions at, or contact us at .

Three Factors to Consider when Choosing Honey Packaging

Honey is known to be a healthy alternative to sugar, due to its abundant nutrients, which are proven to boost the immune system1. For this reason, honey sales have increased worldwide during the Covid-19 pandemic. As honey manufacturers increase and improve their extraction process, choosing the right packaging and closure has become a key decision. There are three main factors of choosing a closure for a honey product.

Promote Quality and Freshness

Honey closures need to be composed of food compliant materials, like PET, or PP/PE in order to reduce any chance of contamination. Although honey has a long shelf life, the product can still become crystallized or oxidized over time. To help avoid this, it is key that the closure is air tight. Pairing a tightly sealed closure with Aptar’s SimpliSqueeze®, could further promote product freshness, by limiting the amount of air and moisture that get inside the bottle.

Enhance Consumer Convenience & Satisfaction

Consumers are always looking for convenient and clean packaging. Many of Aptar’s products feature an easy-open closure, spill-resistant valve, large finger recess, and robust hinge – all features which can help honey manufacturers enhance their consumer’s experience. A good closure should also act as a wide base for inverted packaging, which can allow consumers to store the package in a way that is more easily accessible, and promotes less food waste.

Stand Out on Store Shelves

Beyond product freshness and consumer satisfaction, a package also needs to match a brand’s identity and catch the attention of consumers. The features of Aptar’s closures, such as Royal’s bi-injection capability, Dolce’s unique shape, and Tab Top’s ergonomic design all help to bring differentiation to store shelves.

As a global leader in dispensing solutions, Aptar Food + Beverage has designed and manufactured a wide range of closures for the honey market, and is ready to help with all of your packaging needs! Visit our website or contact us to learn more about our unique closures.


Bogdanov, S., Jurendic, T., Sieber, R. and Gallmann, P., 2008. Honey for nutrition and health: a review. American Journal of the College of Nutrition, 27, pp. 677-689.

Infant Formula Packaging that Promotes Product Safety

Global Debut of Aptar’s Innovative, Non-Detachable Tamper-Evident, and Bi-injected Infant Formula Packaging

Today, safety and quality are parent’s top priority when buying infant formula. To meet the varying needs of consumers, Shijiazhuang Junlebao Dairy Co., Ltd. – one of China’s recognized producers of infant formula – has launched the innovative Youcui brand of premium, organic infant formula. This new brand’s package features a non-detachable tamper-evident tear band that conveys safety and quality, in addition to a sleek, bi-injected closure which makes the package look even more premium, and therefore attracts the eyes of consumers.

Aptar’s non-detachable tamper-evident system features a unique design that makes it is easy for consumers to spot and identify, providing consumers the peace of mind of a safe product. When the product is opened for the first time, the tamper-evident piece drops into a slot within the closure, decreasing the possibility of it falling into the container, and contaminating the product, when compared to detachable tamper evidence systems. This breakthrough system, along with the ergonomically designed opening and audible “click!”, promote a more enjoyable brand and product experience for parents.

Consumers are also concerned with the look of a package. In fact, a Nielsen study from 2019 found that 64% of consumers are just as concerned about the appearance of a product as they are about the quality. Aptar’s bi-injection technology adds a premium appearance to the package, helping to attract the attention of consumers on store shelves. Along with its elegantly simple functionality, the closure is designed to match the overall packaging design, while highlighting the brand image, label, and market position.

Youcui organic infant formula – with its dual-color lid and non-detachable tamper-evidence by Aptar – has set a model in the market, and drawn the attention of renowned dairy enterprises. The first of its kind for Aptar, this solution is leading the way for further innovations in the infant nutrition category.

Contact us or visit our website to learn more about Aptar Food + Beverage’s latest innovations.

February 26, 2020

Solving the E-Commerce Problem for Sports Nutritional Powder Pack...

The importance of health and wellness continues to be a driving force within the nutraceutical world. Staple nutraceutical products, such as the $6.9 billion Sport Nutritional Powder category (Euromonitor), are benefiting from an expansion in their consumer base as they capitalize on dieting trends and demographic shifts. Along with the majority of consumer goods, these products are gaining sales growth in the e-commerce channel. While e-commerce has helped brands reach an even wider market, it has also introduced a new set of challenges.

Sport nutritional powder packages, which can weigh upwards of 5 pounds, are often arriving to the consumer with the seal broken. Due to the increased number of touchpoints in this distribution channel, standard paper-backed liners struggle to maintain a seal, as the heavy powder shifts around during shipment.

When a package arrives with a broken liner, it leaves the customer questioning the integrity of the package, the quality of the product, and increases the likelihood of the brand receiving a negative online review. These reviews can be detrimental to future growth, as according to Forbes, “Online reviews have been shown to impact 67.7% of purchasing decisions.”

Aptar leverages BAP (bonded-aluminum to plastic) technology to combat this e-commerce packaging frustration. BAP creates a permanent seal between the closure and container, making it ideal for the rigors of e-commerce distribution. In particular, the prototype Olympian 120mm closure is a great solution for sports nutritional powder packages, with its easy-to-open pull-tab, convenient flip top design, and hygienic scoop holder.

Help your protein package arrives intact by visiting our website or contacting us for more information and samples.

February 11, 2020

SimpliSqueeze® Offers Solutions for Inverted and Flexible Packag...

“Rolling-sleeve” valve provides ultimate user control and convenience with non-drip benefit


SimpliSqueeze®, a valve solution with 20 years of proven consumer success, is the breakthrough technology that makes inverted and flexible packaging work for modern consumers. Offering hundreds of production and prototype valve designs in a variety of shapes, sizes, colors and slit configurations, SimpliSqueeze® can be customized according to unique or specialized requirements of the product – providing superior dispensing performance every time.

“SimpliSqueeze® is the only valve on the market designed specifically to provide the same dispensing performance time and time again–whether a consumer is at home or on-the-go,” states Susan DeGroot, Director of Product Marketing at Aptar. “As one of our most versatile and proven technologies, SimpliSqueeze® continues to create reliable solutions for inverted and flexible packaging with superior spill control and cleanliness.”

With over 25 years of research, development and performance testing behind the widest breadth and depth of valve solutions in the industry, Aptar’s SimpliSqueeze® valve portfolio offers a number of solutions by integrating a tiny “rolling sleeve” valve into the cap. Key features and benefits of this technology, include:

  • Shock absorbency during transit or if accidentally knocked over
  • A “floating” head that prevents slits from opening unintentionally – ideal for inverted applications
  • A rolling motion allows the valve to open gradually, which reduces the risk of sudden splatter and creates a controlled dispense
  • Clean product cut-off with superior realignment and sealing of slits
  • Maximized flow rate and reduced squeeze force, especially for small diameter valves
  • Greater air ventilation back into the container to avoid package distortion

These benefits and features enable SimpliSqueeze® to make inverted packaging work for the fast-paced lifestyles of modern consumers avoiding mess and waste. Additionally, it is now bringing convenience to flexible packaging allowing products that have historically been marketed in jars or tubs to be moved to the refrigerator door for quick, easy access.

With its proven track record and over 30 billion valves sold, SimpliSqueeze® delivers the ultimate dispensing convenience. Aptar’s Applications Testing Lab will work hand-in-hand with the CPG teams to ensure the SimpliSqueeze® valve will not only provide superior dispensing performance, but also give brands the advantage to stand out, rise to the top and grow market share.

For more information on SimpliSqueeze®, visit our website or contact us.

February 6, 2020

Aptar Food + Beverage Will Exhibit at Pacprocess

Aptar Food + Beverage will be exhibiting at Pacprocess, India’s leading exhibition for the processing and packaging industry. The show will take place from December 12-14 at Pragati Maiden in New Delhi.

During this event, Aptar will present its most innovative dispensing solutions for the food and beverage markets. Discover closures with Aptar’s SimpliSqueeze® valve for sauces and condiments, fitments for flexible packaging, solutions for infant nutrition, and sport closures for a superior drinking experience.

Visit Aptar at Hall 11 F 20 to discover our most advanced innovations!

Contact us or visit our website to learn more about Aptar’s latest innovations.

How Flexible Packaging Can Help Products Differentiate

This article was originally published by Store Brands.

Flexible packaging companies say they can help retailers and manufacturers of private branded consumer packaged goods with the key elements of which they are looking to improve their products, including making them more distinct and sustainable.

Let’s start with distinct, which is the gateway to differentiation.

“Many retail brands are offering premium quality private label products that need to stand apart,” says Nathan Klettlinger, the market manager of food for Cincinnati-based ProAmpac. “Whether it be shape, size, color, texture material or finish — flexible packaging offers a multitude of options for standout packaging.”

Differentiation through convenience can also be achieved, says Rebecca Casey, Vice President of Marketing and Consumer Market Development for Chicago-based TC Transcontinental Packaging. Casey says retailers and manufacturers can use flexible packaging to meet their consumers’ needs and lifestyles with convenience features such as easy to open, resealability, portability and one-handed use.

Dave Johnson, Director of Global Business Development/Flexibles for Crystal Lake, Ill.-based Aptar, notes that the surface area on a flexible package can create a billboard effect, which catches consumers’ attention and makes the product stand out on the shelf.

“Essentially, the package isn’t only more visually appealing, but it also delights consumers with superior functionality and overall packaging experience,” Johnson adds.

With its high-end flexographic printing possibilities, flexible packaging is an excellent tool for communicating a brand message, Casey notes.

“It not only meets the needs of retailers to attract consumers with great design and graphics, but also to educate consumers on the product,” she adds.

At Elkay Plastics Co. Inc. dba LK Packaging based in Commerce, Calif., Director of Strategic Marketing Glen Adamik says the company spends a lot of time on achieving variety and availability to help its customers of private brands to differentiate.

“Variety helps brands apply their products to best-fit packaging, which could be meaningless without just-in-time availability, which is why the strong relationships we’ve established with local distributors is so important,” he adds.

Weijia Zhang, Business Development Manager for Brampton, Ontario-based Peel Plastic Products Limited, says demand for flexible packaging is increasing and has been adopted across more product categories than ever.

“As more retailers enhance their private brand offerings to match or beat national brands, flexible packaging has been seen as an easy way to commercialize,” he says. “Coupled with the fact that it is lightweight and operationally efficient, it presents a win-win for retailers and manufacturers alike, who are dealing with significantly more SKUs than ever.”

Sustainability is a major component of flexible packaging and a big reason that more retailers and manufacturers are interested in using it. Flexible packaging companies say that it requires less packaging material, less energy to manufacture and less fuel to transport than other materials.

“Consumers are very aware of the growing global concern regarding the environment and the impact that packaging has on our planet, and they want to be part of the solution for a better environment,” Casey adds. “As a flexible packaging manufacturer, we offer products that have less of an environmental impact throughout their entire life cycle than other existing packaging options.”

TC Transcontinental Packaging uses a circular approach in every step of its product design to be more sustainable, Casey says.

“To ensure long-term change, we believe that all the players from across the supply chain should be involved and accountable to create the perfect sustainable packaging,” Casey adds. “We believe we need to work as a team with the CPG companies to reach this objective together.”

Klettlinger says ProAmpac recently introduced the ProActive Sustainability platform, which encompasses the various ways the company reduces its environmental impact at its sites and increases the sustainability of its flexible packaging portfolio.

“We have packaging products that are recyclable, compostable, contain post-consumer content and contain renewable bio-based resins,” he says. “Depending on the customer’s strategy, we have a variety of options to help retailers and manufacturers meet their sustainability goals.”

Zhang says Peel Plastic Products Limited has been actively working on sustainability solutions.

“We have helped a number of brands to launch with sugarcane based bio-plastics as a carbon footprint reduction,” he adds. “We are commercializing post-consumer recycled material in flexible packaging. And we have just also launched a full suite of recycle-ready box, quad and stand-up pouches for brand owners focused on recyclability. Most importantly, and a common theme across all three solutions, is that we want to make sure our packaging still provides equal on-shelf presence, the same at-home convenience, and uncompromising product protection and shelf life.”

For all the flexible packaging companies, sustainability is an ongoing goal. In March, TC Transcontinental Packaging joined the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. By doing so, the company has committed that 100% of its plastic packaging will be reusable, recyclable or compostable by 2025, and it will achieve a 10% use of post-consumer recycled content on average by weight across all plastics in the company’s product offering.

TC Transcontinental Packaging recently launched a sustainable line of packaging for private branded CPG products called vieVERTE, which means “green life” in French and is a tribute to the company’s Quebec roots. The products in the line are engineered to provide an end-of-life solution for flexible packaging, Casey says.

“vieVERTe sustainable products provide all the benefits of flexible packaging including barrier, strength, performance, shelf stability and graphic appeal, while supporting a responsible end-of-life solution,” she adds.

One of ProAmpac’s latest developments is the ProActive Recyclable R-1000 standard and high-barrier film for form/fill/seal applications.

“A fully recyclable film pre-qualified with the How2Recycle program for in-store drop off, R-1000 is engineered to run at higher speeds on form/fill/seal machines compared to traditional PE films,” Klettlinger says.

ProAmpac’s ProActive Sustainability, a registered trademark, is a dedicated initiative to deliver greener materials and packaging solutions to the market place, Klettlinger notes. There are four main product development areas — recyclable, post-consumer recycled content, renewable and compostable. Recently, ProAmpac has had commercial success delivering a high-barrier pouch that contains 25% post-consumer recycled material, Klettlinger says.

Aptar’s STANDCAP pouch technology, which provides a controlled and hygienic dispensing experience, provides 99% product evacuation and minimizes product waste. The STANDCAP pouch takes less material to produce and reduces fossil fuel consumption by 65%, greenhouse gas emissions by nearly 78%, and water usage by 81% when compared to glass containers, Johnson says.

LK Packaging recently introduced a coated-paper-based line of fully compostable and marine-safe packaging called Composta, which comes in both flexible pouches and films for on-the-shelf display, as well as rigid food containers for grab-n-go items.

“We’ve approached greater sustainable packaging with a no-half measures mindset in that we’ve gone beyond recyclability to packaging that is responsibly sourced from renewable materials, uses natural inks and is fully compostable,” Adamik says.

To learn more about our flexibles solutions, visit our website, or contact us directly.

December 4, 2019

Aptar Food + Beverage Receives “Best Closure” Award for Flip ...

The World Beverage Innovation Awards, in association with BrauBeviale, was designed to celebrate excellence and innovation across numerous categories within the beverage industry. At the 2019 Award Ceremony, Aptar Food + Beverage was recognized with the Best Closure Award for Flip Lid.

A panel of nine judges considered entries from over 33 countries in 24 different categories. Aptar is proud to announce that Flip Lid was recognized by this jury as a “very innovative concept that goes in line with today’s main concerns about packaging disposal and recycling” and is “a consumer friendly closure”.

Aptar Food + Beverage has re-invented packaging for tethered closures to enhance the consumer drinking experience.

Aptar’s Flip Lid closure, was designed to promote post use recycling – since the tethered closure remains attached to the bottle throughout its life cycle –  while also improving the consumer drinking experience. A critical technical parameter for ease of opening is the closure’s protruding element, which aids in gripping and lifting the lid, allowing for one-handed experience. This closure also offers consumers a wide opening for drinking comfort, and an audible click when the hinge is fully open, and fully closed. In addition, Flip Lid gives brands the opportunity to reduce amount of plastic being used, by pushing the limits on light weighting the bottleneck, without compromising the consumer experience.

Ryan Kenny, Aptar’s President Food+Beverage EMEA on stage to receive the Award, comments:

“We are honored to have our Flip Lid product win the World Beverage Innovation Award for “Best Closure”.  Receiving such an award is excellent recognition for the dedicated team behind the development of Flip Lid, and only further reinforces Aptar Food + Beverage as the leading provider of innovative and sustainable solutions that address the changing requirements for our customer, without compromising the convenience and intuitive use expected by the consumer.”

Contact us or visit our website to learn more about Flip Lid, and all of Aptar’s tethered solutions.

November 25, 2019

E-Commerce: Consumer Experience Meets Durability

By Dave Johnson, Director of Global Business Development for Flexibles

This article was originally published in Packaging Strategies’ November 2019 Issue.

It’s no secret that e-commerce is growing – Amazon shipped over 5 billion items worldwide in 2017, an announced that Prime members purchased more than 100 million products on Prime Day alone in 2018. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.

However, the channels’ rigorous supply chain poses unique challenges for brands and packagers, with the average package dropped 17 times before arriving at a consumer’s door, and the channel having about four times as many touch points than other channels.

These challenges have led companies to add buffers – such as air bags – to ensure products arrive to consumers undamaged. However, adding packaging protection often results in over packaging and unnecessary waste, and consumers are becoming more conscious of it, feeling frustrated and guilty when faced with “a box inside a box” and voicing “wrap-rage” in online reviews when products are hard to access, or when the packaging produces unnecessary waste.

With the rise in consumer demand not only for undamaged products, but also for sustainable, “frustration-free” packaging, some brands are getting ahead by moving to flexible packaging for their products.

Consumer Experience Meets Sustainability

Flexible packaging poses a unique opportunity to meet consumer demand, provide convenience and decrease packaging waste. This type of packaging can better withstand the rigors of e-commerce compared to rigid packaging – flexible pouches, for example, are less likely to tear open; and products such as foods, beverages, or liquids are less likely to leak or spill, but can still deliver high convenience when the pouch is paired with the right fitment and closure.

Waste Reduction

Flexible packaging often requires less materials and energy to product. The STANDCAP Pouch used for Uncle Dougie’s BBQ, for example, reduces fossil fuel use by 62%, greenhouse gas emissions by 75%, and water use by 80%, when compared to glass bottles, according to Glenroy. The pouch also features a unique closure system that helps reduce food waste, offering a controlled dispense and even product distribution, resulting in 99% product evacuation from the package. Flexible packaging offers brands an approach that results in less overall product and packaging waste.

Shipping Efficiencies

Because flexible packaging is lighter and takes up less space than rigid containers, brands can expect to gain shipping efficiencies throughout the supply chain. Unfilled rigid packaging can take up to 26 times the amount of space as unfilled flexible pouches, meaning packagers are essentially shipping and storing air. Once filled, rigid packages become heavier and costlier to ship than flexible packages filled with an equal amount of product, which also results in increased emissions and reliance on cardboard and plastic.

The Future of E-Commerce Packaging

As consumers continue to demand more sustainable packaging, and brands work to meet sustainability initiatives, it’s safe to predict that brands and packagers on the leading edge will opt for flexible packaging. Ultimately, when it comes to e-commerce, solution like flexible packaging give brands the opportunity to differentiate themselves in the market and achieve their sustainably goals at the same time.

Learn more about our flexibles solutions by visiting our website or contacting us.

November 20, 2019

Aptar Food + Beverage Receives Two Envase Estelar Awards at the F...

The Association of Packaging and Labeling Mexico recently announced the winners of the 2019 Envase Estelar Award at the Food Technology Summit in Mexico City.

The contest was open to a number of categories including Food, Beverage, Alcoholic Beverages, Health and Beauty, Industrial Display, and other packaging. A panel of seven judges from various parts of the packaging industry evaluated and selected the winners.

Aptar received an award in the Food category for its new closure, Tapered, on the Hunt’s BBQ package. Tapered is a lightweight solution for inverted packaging. It uses Aptar’s SimpliSqueeze® valve, which provides directional dispensing and a clean product cutoff.

Aptar also received an award in the Beverage category for the Light Original Sport Cap on the LIFEWTR package. This closure brings convenience and drinking comfort to beverage bottles and helps to improve shelf presence. The closure can also be easily opened with one hand, making it the perfect solution for on-the-go consumers.


Learn more about Tapered and Light Original by contacting us or visiting our website.


November 5, 2019

Packaging for the Planet and the Modern Consumer: Primary Packagi...

By Augustin De Tilly, Beverage Global Business Development Director at Aptar

In the era of social media and digital activism, we are exposed to concerns about the impact of plastic on the environment on a daily basis. The attention to these issues is more than just social media buzz — the Plastic Pollution Coalition predicts that the volume of ocean plastic will double over the next decade. As more and more plastic makes its way into the ocean, consumers are becoming more conscious of the ways their choices impact the environment, particularly when it comes to plastic use.

Consumers are increasingly choosing products with more sustainable packaging and   expecting that their favorite brands do the same. Brands such as the Procter & Gamble Company and Coca-Cola have already responded to consumer demand, with Procter & Gamble planning to introduce 500 million bottles composed of 25 percent recycled plastic and Coca-Cola developing new recycling initiatives.

However, plastic is often an intrinsic component when it comes to packaged food and beverages, as it not only offers convenience, but also product protection. While “reduce and reuse” plastic is an emerging practice, improving the recyclability of plastic packaging will also be intrinsic for brands, suppliers and consumers to move towards a more sustainable future.

Meeting Consumer Expectations for Sustainability

Mintel’s 2018 A Year of Innovation in Bottled Water study found that 56 percent of British consumers who drink bottled water feel guilty about the plastic waste.

As brands have also continued to focus on their own sustainability efforts, many have made public pledges to meet certain sustainability goals. For example Coca-Cola recently announced a plan to develop a 50 percent recyclable bottle by 2020 and 100% recyclable bottle by 2030.

Although awareness of plastic’s impact on the environment continues to increase, convenience and product quality are also top factors in consumers’ buying behavior when it comes to bottled beverages. Bottled water consumption, for instance, reached a record high in the U.S. in 2017, with over 13.7 billion gallons of bottled water consumed, according to Statista. The report shows this increase is largely due to convenience of on-the-go plastic bottles. The packaging industry is now at a crossroad: how can brands meet consumer demand for sustainable packaging while continuing to offer a delighted experience through superior convenience?

Balancing Sustainability with Consumer Experience

Sustainability and the consumer experience are not mutually exclusive. Innovative packaging solutions, such as closures requiring less plastic or tethered bottle caps for beverage bottles, can provide brands with more sustainable packaging that also enhances the consumer experience, giving them the balance of sustainability and convenience they need.

Flat, twist-off caps and sports spout closures are the most commonly-used for single-use beverage bottles and can be modified to be more sustainable and to enhance the consumer drinking experience. In order to access beverages with twist-off caps, consumers must remove the cap before drinking and replace it between each drink, possibly losing the cap in the process. This type of solution presents a problem as, despite the inconvenient experience, it is unlikely the lost caps will be recycled.

Converting flat caps to tethered bottle caps for beverage bottles provides a unique opportunity for both sustainability and consumer friendliness. Tethered bottle caps provide a way to both reduce the steps to access the product and bottle cap pollution. A cap that is tethered to a beverage bottle stays with the bottle through its life cycle, making the closure more likely to be collected and sent through the recycling stream with the container.

Tethered caps can also reduce the amount of plastic needed for the holistic package. The Flip Lid solution, for instance, offers convenience and decreases the neck height of the bottle and material needed for the thread of the neck compared to traditional bottles.

Unlike a typical flat cap, with Flip Lid, there is no trade-off between a shorter neck and ease of opening. Switching from a standard flat cap to a lower neck finish contributes to the PET preform weight optimization. For a screw-on application, reducing the height of the PET preform means a trade off with “ease of opening”: by reducing the height of the neck and closure, consumer will face more difficulties to open the closure since the “grab” surface is reduced With Flip Lid, opening motion is different: consumers flip the lid up. The height of the PET preform does not influence the ease of opening. The  critical element is to get a well-designed protruding element that will help in gripping and lifting the lid.

This technology can open further opportunities to reduce preform weight, and optimize the use of plastic. In addition, Flip Lid provides an enhanced consumer drinking experience: a simple motion to open the lid, a wide opening for drinking comfort and an audible click when the hinge is fully open and fully closed.

Flip Lid and tethered closures are designed to meet the requirements of the new European regulation called “Single-Use Plastic” (SUP), recently adopted by the European Parliament on March 27, as well as the AB 319 California legislation in the USA. Both regulations have the goal of increasing the amount of bottles being collected and recycled, consequently reducing marine litter.

Karma Wellness Water is another example of a company providing a premium customer experience while employing more sustainable aspects. Karma Wellness Water features a special delivery system closure that allows users to mix powdered ingredients with water by pushing down on the closure at the point of consumption. This preserves product integrity and allows consumers to create a fresh drink, and magical moment, when mixing water with the ingredient. This closure features simple construction, is recyclable as it is made of a mono-material and has no liner which helps to preserve the recycling stream. The brand thus combined consumer experience with sustainable features for a more innovative solution.

Predictions for the Future of Packaging Solutions

As consumers move toward brands that offer both sustainability and a positive consumer experience, brands will need to demonstrate their commitment to generating consumer loyalty, positively impacting our planet and positioning themselves as forward-thinking.

Government initiatives and lobbyists will also continue to push brands to adopt more sustainable solutions. Fortunately, brands will not need to sacrifice consumer experience for sustainability — with the right solutions, the two can go hand-in-hand. Ultimately, brands need to consider each piece of their package and how those pieces impact the environment and consumer experience. By employing solutions such as Flip Lid or other tethered caps and reducing the amount of plastic used in packaging, companies will meet consumer demand, adhere to potential upcoming legislation requirements and contribute to a more sustainable future.

Contact us or visit our website to learn more about our sustainable solutions like Karma, StrapBand or Flip Lid.

This article was originally published in Packaging Technology Today’s October 2019 Issue.

About the Author

Augustin de Tilly is the global marketing and business development director for beverages at AptarGroup and has been with the company for seven years. He drives new market and product development opportunities at a regional and global level for beverage. With over 15 years of industry experience, Augustin is a regular presenter on packaging innovations and solutions at global conferences, such as the Plastic Closure Innovation conference by AMI. He can be reached at

Inverted Pouch Trend Upends Food Packaging: Chico Honey

This article was originally published in Packaging Digest.

A category-first application of the inverted pouch aims to have retail and e-commerce consumers abuzz about the no-mess convenience of Chico Honey’s new packaging.

Thriving packaging segments draw brand owners like blossoms draw bees.

For example, consider the inverted pouch. Starting in 2015 with Daisy brand sour cream, the topsy-turvy revision of the universally popular stand-up pouch continues to gain traction with brands across a widening swath of packaged foods from barbecue sauce to yogurt (see article links at the end).

The reason that the format has proven such a winner is that pouch inversion enhances convenience, reduces waste, can prolong the shelf life of sensitive products as the pack head-space is reduced in use and it provides on-shelf distinction.

The latest category to embrace the functional benefits of this consumer-friendly format is honey, starting with the U.S. introduction of a 20-ounce inverted pouch from Chico Honey Co., Orland, CA, this summer.

This breakthrough in the category also marks the brand’s entry into flexible packaging.

Read the full article in Packaging Digest.


Learn more about Aptar’s Sierra dispensing system, and the STANDCAP pouch by contacting us or visiting our website.

October 22, 2019

Aptar’s SimpliSqueeze® Valve Technology: Delighting Consumers ...

This article was originally published in Packaging World’s October 2019 issue.

With today’s consumers constantly on the go and looking for more convenience from their product’s packaging, producers of liquid and viscous products are seeking to meet consumer demand and provide the right functionality while giving consumers a positive and repeatable experience with their favorite products. Fortunately, Aptar’s SimpliSqueeze® valve technology gives many CPGs a way to delight their consumers and help these brands gain market share by focusing on the overall packaging experience.

SimpliSqueeze®: A Highly Engineered Valve Technology for Liquid and Viscous Applications

SimpliSqueeze® technology works for a variety of applications, from foods and beverages such as sauces, sour cream, honey, and juices to highly specialized applications such as hand sanitizer or water bottles. While the leading brands currently using SimpliSqueeze® valves are in the food and beverage markets, the opportunities for use across other markets are endless.

Since the introduction of SimpliSqueeze®, Aptar has established a strong market and technical leadership position around the world. By pairing their team of packaging engineers with critical brand leaders, they have launched truly unique products that meet consumer expectations of convenience and ease of use with their product’s packaging. Aptar draws on over 25 years of experience to tailor this technology to specific product applications, providing the ultimate dispensing experience with convenience features that today’s consumers demand.

New Usage Occasions Lead to New Opportunities

SimpliSqueeze® can provide new consumer experiences for products with several types of viscosity, such as thick sour cream or products with changing viscosity such as ketchup. New sauce types or products like skin cream can bring unique challenges to overcome for designing consumer-friendly packaging. That’s why Aptar’s SimpliSqueeze® engineers design a vast array of valves to address the key need of controlling the product’s dispense, helping to ensure the desired amount of product is dispensed each time.

This custom engineering and proven technology has transformed the consumer experience of products in several markets because of its superior performance. For example, Aptar’s engineers collaborated with a leading sour cream brand to work with the entire package to create a customized design using SimpliSqueeze® technology.

Aptar also optimizes SimpliSqueeze® valves for a wide range of environments, taking unique characteristics of those rigorous environments into account to support its partners. SimpliSqueeze® valves are high performing in everyday settings, in various temperatures, and in highly complex situations.

Reaching the Sustainably-Minded Consumer

Beyond the countless benefits to consumers, SimpliSqueeze® technology featuring Aptar’s Swimming Silicone™ valves gives CPG brands an opportunity to progress their recycling and sustainability goals. These valves feature a unique material that allows it to be separated from the closure in PET recycling streams. Aptar is committed to continuing to progress new sustainability solutions to support CPGs’ recycling demands.

Be Part of the SimpliSqueeze® Package Family

Valve technology like SimpliSqueeze® gives CPGs across various markets countless opportunities. Always focused on the consumer and enhancing the overall packaging experience, Aptar’s experts are committed to bring positive results repeatedly. Aptar’s engineers are dedicated to producing quality products, as demonstrated by the billions of SimpliSqueeze® closures produced to date. You can count on Aptar’s team to support your packaging development needs and innovations.

Contact us or visit our website to learn more about our SimpliSqueeze® technology.

October 17, 2019

Aptar’s Pressurized Packaging Helps Protect Your Preservative-F...

As the global leader in dispensing closures, Aptar Food + Beverage provides a wide range of innovative solutions to enhance the consumer experience. Our pressurized packaging solutions bring convenience and ease to the preservative-foods market.

Promote increased freshness

Organic foods have seen dramatic growth worldwide, requiring food producers to work harder to ensure their product’s quality throughout its life. Aptar’s pressurized packaging, also known as Bag-on-Valve (BOV) system, helps to ensure the food purity by separating the contents from propellant and metal cans. This allows food producers the ability to avoid using additional preservatives, and to bring the best quality possible to the consumers.

The tight seal of pressurized packaging’s valve helps prevent contamination when using or storing foods. Two layers of packaging, consisting of metal or PET bottle and a multi-layer bag, ultimately aids in protecting food from air and sunlight throughout its life.

Provide outstanding convenience

In addition to providing freshness, Aptar’s BOV gives consumers the ability to have a continuous spray while cooking, baking, and preparing salads. This exciting innovation also helps to reduce the use of multiple tools, as consumers can dispense the product using just one hand, and do not need to use an extra spoon to cover the pan. The actuators, WAZ, WS25, Athena, and Apollo allow consumers to spray or pour with different patterns, even foaming. Aptar has developed specific inserts for oils and vinegars to achieve a fine mist spray with consistent distribution.

Instead of using volatile organic compounds (VOC) propellant, which can have harmful effects to the ozone layer and environment, Aptar’s pressurized packaging technology uses compressed air or nitrogen as propellant. In addition, the container can be recycled, so both consumers and companies can help reduce waste in landfills.

Use for various applications

Aptar offers various bag sizes, from 30ml to 500ml, to meet the needs of both customers and consumers. Aptar’s BOV system is applicable to numerous products, including those with viscous consistencies, like salad dressings or flavor extracts. These solutions are available in 1 inch neck size, and can be color-customized to fit any brand.

Contact us or visit our website to learn more about all of our pressurized packaging solutions.

October 15, 2019