All posts by Candace Damato

Solving the E-Commerce Problem for Sports Nutritional Powder Pack...

The importance of health and wellness continues to be a driving force within the nutraceutical world. Staple nutraceutical products, such as the $6.9 billion Sport Nutritional Powder category (Euromonitor), are benefiting from an expansion in their consumer base as they capitalize on dieting trends and demographic shifts. Along with the majority of consumer goods, these products are gaining sales growth in the e-commerce channel. While e-commerce has helped brands reach an even wider market, it has also introduced a new set of challenges.

Sport nutritional powder packages, which can weigh upwards of 5 pounds, are often arriving to the consumer with the seal broken. Due to the increased number of touchpoints in this distribution channel, standard paper-backed liners struggle to maintain a seal, as the heavy powder shifts around during shipment.

When a package arrives with a broken liner, it leaves the customer questioning the integrity of the package, the quality of the product, and increases the likelihood of the brand receiving a negative online review. These reviews can be detrimental to future growth, as according to Forbes, “Online reviews have been shown to impact 67.7% of purchasing decisions.”

Aptar leverages BAP (bonded-aluminum to plastic) technology to combat this e-commerce packaging frustration. BAP creates a permanent seal between the closure and container, making it ideal for the rigors of e-commerce distribution. In particular, the prototype Olympian 120mm closure is a great solution for sports nutritional powder packages, with its easy-to-open pull-tab, convenient flip top design, and hygienic scoop holder.

Help your protein package arrives intact by visiting our website or contacting us for more information and samples.

February 11, 2020

SimpliSqueeze® Offers Solutions for Inverted and Flexible Packag...

“Rolling-sleeve” valve provides ultimate user control and convenience with non-drip benefit

 

SimpliSqueeze®, a valve solution with 20 years of proven consumer success, is the breakthrough technology that makes inverted and flexible packaging work for modern consumers. Offering hundreds of production and prototype valve designs in a variety of shapes, sizes, colors and slit configurations, SimpliSqueeze® can be customized according to unique or specialized requirements of the product – providing superior dispensing performance every time.

“SimpliSqueeze® is the only valve on the market designed specifically to provide the same dispensing performance time and time again–whether a consumer is at home or on-the-go,” states Susan DeGroot, Director of Product Marketing at Aptar. “As one of our most versatile and proven technologies, SimpliSqueeze® continues to create reliable solutions for inverted and flexible packaging with superior spill control and cleanliness.”

With over 25 years of research, development and performance testing behind the widest breadth and depth of valve solutions in the industry, Aptar’s SimpliSqueeze® valve portfolio offers a number of solutions by integrating a tiny “rolling sleeve” valve into the cap. Key features and benefits of this technology, include:

  • Shock absorbency during transit or if accidentally knocked over
  • A “floating” head that prevents slits from opening unintentionally – ideal for inverted applications
  • A rolling motion allows the valve to open gradually, which reduces the risk of sudden splatter and creates a controlled dispense
  • Clean product cut-off with superior realignment and sealing of slits
  • Maximized flow rate and reduced squeeze force, especially for small diameter valves
  • Greater air ventilation back into the container to avoid package distortion

These benefits and features enable SimpliSqueeze® to make inverted packaging work for the fast-paced lifestyles of modern consumers avoiding mess and waste. Additionally, it is now bringing convenience to flexible packaging allowing products that have historically been marketed in jars or tubs to be moved to the refrigerator door for quick, easy access.

With its proven track record and over 30 billion valves sold, SimpliSqueeze® delivers the ultimate dispensing convenience. Aptar’s Applications Testing Lab will work hand-in-hand with the CPG teams to ensure the SimpliSqueeze® valve will not only provide superior dispensing performance, but also give brands the advantage to stand out, rise to the top and grow market share.

For more information on SimpliSqueeze®, visit our website or contact us.

February 6, 2020

Aptar Food + Beverage Will Exhibit at Pacprocess

Aptar Food + Beverage will be exhibiting at Pacprocess, India’s leading exhibition for the processing and packaging industry. The show will take place from December 12-14 at Pragati Maiden in New Delhi.

During this event, Aptar will present its most innovative dispensing solutions for the food and beverage markets. Discover closures with Aptar’s SimpliSqueeze® valve for sauces and condiments, fitments for flexible packaging, solutions for infant nutrition, and sport closures for a superior drinking experience.

Visit Aptar at Hall 11 F 20 to discover our most advanced innovations!

Contact us or visit our website to learn more about Aptar’s latest innovations.

How Flexible Packaging Can Help Products Differentiate

This article was originally published by Store Brands.

Flexible packaging companies say they can help retailers and manufacturers of private branded consumer packaged goods with the key elements of which they are looking to improve their products, including making them more distinct and sustainable.

Let’s start with distinct, which is the gateway to differentiation.

“Many retail brands are offering premium quality private label products that need to stand apart,” says Nathan Klettlinger, the market manager of food for Cincinnati-based ProAmpac. “Whether it be shape, size, color, texture material or finish — flexible packaging offers a multitude of options for standout packaging.”

Differentiation through convenience can also be achieved, says Rebecca Casey, Vice President of Marketing and Consumer Market Development for Chicago-based TC Transcontinental Packaging. Casey says retailers and manufacturers can use flexible packaging to meet their consumers’ needs and lifestyles with convenience features such as easy to open, resealability, portability and one-handed use.

Dave Johnson, Director of Global Business Development/Flexibles for Crystal Lake, Ill.-based Aptar, notes that the surface area on a flexible package can create a billboard effect, which catches consumers’ attention and makes the product stand out on the shelf.

“Essentially, the package isn’t only more visually appealing, but it also delights consumers with superior functionality and overall packaging experience,” Johnson adds.

With its high-end flexographic printing possibilities, flexible packaging is an excellent tool for communicating a brand message, Casey notes.

“It not only meets the needs of retailers to attract consumers with great design and graphics, but also to educate consumers on the product,” she adds.

At Elkay Plastics Co. Inc. dba LK Packaging based in Commerce, Calif., Director of Strategic Marketing Glen Adamik says the company spends a lot of time on achieving variety and availability to help its customers of private brands to differentiate.

“Variety helps brands apply their products to best-fit packaging, which could be meaningless without just-in-time availability, which is why the strong relationships we’ve established with local distributors is so important,” he adds.

Weijia Zhang, Business Development Manager for Brampton, Ontario-based Peel Plastic Products Limited, says demand for flexible packaging is increasing and has been adopted across more product categories than ever.

“As more retailers enhance their private brand offerings to match or beat national brands, flexible packaging has been seen as an easy way to commercialize,” he says. “Coupled with the fact that it is lightweight and operationally efficient, it presents a win-win for retailers and manufacturers alike, who are dealing with significantly more SKUs than ever.”

Sustainability is a major component of flexible packaging and a big reason that more retailers and manufacturers are interested in using it. Flexible packaging companies say that it requires less packaging material, less energy to manufacture and less fuel to transport than other materials.

“Consumers are very aware of the growing global concern regarding the environment and the impact that packaging has on our planet, and they want to be part of the solution for a better environment,” Casey adds. “As a flexible packaging manufacturer, we offer products that have less of an environmental impact throughout their entire life cycle than other existing packaging options.”

TC Transcontinental Packaging uses a circular approach in every step of its product design to be more sustainable, Casey says.

“To ensure long-term change, we believe that all the players from across the supply chain should be involved and accountable to create the perfect sustainable packaging,” Casey adds. “We believe we need to work as a team with the CPG companies to reach this objective together.”

Klettlinger says ProAmpac recently introduced the ProActive Sustainability platform, which encompasses the various ways the company reduces its environmental impact at its sites and increases the sustainability of its flexible packaging portfolio.

“We have packaging products that are recyclable, compostable, contain post-consumer content and contain renewable bio-based resins,” he says. “Depending on the customer’s strategy, we have a variety of options to help retailers and manufacturers meet their sustainability goals.”

Zhang says Peel Plastic Products Limited has been actively working on sustainability solutions.

“We have helped a number of brands to launch with sugarcane based bio-plastics as a carbon footprint reduction,” he adds. “We are commercializing post-consumer recycled material in flexible packaging. And we have just also launched a full suite of recycle-ready box, quad and stand-up pouches for brand owners focused on recyclability. Most importantly, and a common theme across all three solutions, is that we want to make sure our packaging still provides equal on-shelf presence, the same at-home convenience, and uncompromising product protection and shelf life.”

For all the flexible packaging companies, sustainability is an ongoing goal. In March, TC Transcontinental Packaging joined the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. By doing so, the company has committed that 100% of its plastic packaging will be reusable, recyclable or compostable by 2025, and it will achieve a 10% use of post-consumer recycled content on average by weight across all plastics in the company’s product offering.

TC Transcontinental Packaging recently launched a sustainable line of packaging for private branded CPG products called vieVERTE, which means “green life” in French and is a tribute to the company’s Quebec roots. The products in the line are engineered to provide an end-of-life solution for flexible packaging, Casey says.

“vieVERTe sustainable products provide all the benefits of flexible packaging including barrier, strength, performance, shelf stability and graphic appeal, while supporting a responsible end-of-life solution,” she adds.

One of ProAmpac’s latest developments is the ProActive Recyclable R-1000 standard and high-barrier film for form/fill/seal applications.

“A fully recyclable film pre-qualified with the How2Recycle program for in-store drop off, R-1000 is engineered to run at higher speeds on form/fill/seal machines compared to traditional PE films,” Klettlinger says.

ProAmpac’s ProActive Sustainability, a registered trademark, is a dedicated initiative to deliver greener materials and packaging solutions to the market place, Klettlinger notes. There are four main product development areas — recyclable, post-consumer recycled content, renewable and compostable. Recently, ProAmpac has had commercial success delivering a high-barrier pouch that contains 25% post-consumer recycled material, Klettlinger says.

Aptar’s STANDCAP pouch technology, which provides a controlled and hygienic dispensing experience, provides 99% product evacuation and minimizes product waste. The STANDCAP pouch takes less material to produce and reduces fossil fuel consumption by 65%, greenhouse gas emissions by nearly 78%, and water usage by 81% when compared to glass containers, Johnson says.

LK Packaging recently introduced a coated-paper-based line of fully compostable and marine-safe packaging called Composta, which comes in both flexible pouches and films for on-the-shelf display, as well as rigid food containers for grab-n-go items.

“We’ve approached greater sustainable packaging with a no-half measures mindset in that we’ve gone beyond recyclability to packaging that is responsibly sourced from renewable materials, uses natural inks and is fully compostable,” Adamik says.

To learn more about our flexibles solutions, visit our website, or contact us directly.

December 4, 2019

Aptar Food + Beverage Receives “Best Closure” Award for Flip ...

The World Beverage Innovation Awards, in association with BrauBeviale, was designed to celebrate excellence and innovation across numerous categories within the beverage industry. At the 2019 Award Ceremony, Aptar Food + Beverage was recognized with the Best Closure Award for Flip Lid.

A panel of nine judges considered entries from over 33 countries in 24 different categories. Aptar is proud to announce that Flip Lid was recognized by this jury as a “very innovative concept that goes in line with today’s main concerns about packaging disposal and recycling” and is “a consumer friendly closure”.

Aptar Food + Beverage has re-invented packaging for tethered closures to enhance the consumer drinking experience.

Aptar’s Flip Lid closure, was designed to promote post use recycling – since the tethered closure remains attached to the bottle throughout its life cycle –  while also improving the consumer drinking experience. A critical technical parameter for ease of opening is the closure’s protruding element, which aids in gripping and lifting the lid, allowing for one-handed experience. This closure also offers consumers a wide opening for drinking comfort, and an audible click when the hinge is fully open, and fully closed. In addition, Flip Lid gives brands the opportunity to reduce amount of plastic being used, by pushing the limits on light weighting the bottleneck, without compromising the consumer experience.

Ryan Kenny, Aptar’s President Food+Beverage EMEA on stage to receive the Award, comments:

“We are honored to have our Flip Lid product win the World Beverage Innovation Award for “Best Closure”.  Receiving such an award is excellent recognition for the dedicated team behind the development of Flip Lid, and only further reinforces Aptar Food + Beverage as the leading provider of innovative and sustainable solutions that address the changing requirements for our customer, without compromising the convenience and intuitive use expected by the consumer.”

Contact us or visit our website to learn more about Flip Lid, and all of Aptar’s tethered solutions.

November 25, 2019

E-Commerce: Consumer Experience Meets Durability

By Dave Johnson, Director of Global Business Development for Flexibles

This article was originally published in Packaging Strategies’ November 2019 Issue.

It’s no secret that e-commerce is growing – Amazon shipped over 5 billion items worldwide in 2017, an announced that Prime members purchased more than 100 million products on Prime Day alone in 2018. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.

However, the channels’ rigorous supply chain poses unique challenges for brands and packagers, with the average package dropped 17 times before arriving at a consumer’s door, and the channel having about four times as many touch points than other channels.

These challenges have led companies to add buffers – such as air bags – to ensure products arrive to consumers undamaged. However, adding packaging protection often results in over packaging and unnecessary waste, and consumers are becoming more conscious of it, feeling frustrated and guilty when faced with “a box inside a box” and voicing “wrap-rage” in online reviews when products are hard to access, or when the packaging produces unnecessary waste.

With the rise in consumer demand not only for undamaged products, but also for sustainable, “frustration-free” packaging, some brands are getting ahead by moving to flexible packaging for their products.

Consumer Experience Meets Sustainability

Flexible packaging poses a unique opportunity to meet consumer demand, provide convenience and decrease packaging waste. This type of packaging can better withstand the rigors of e-commerce compared to rigid packaging – flexible pouches, for example, are less likely to tear open; and products such as foods, beverages, or liquids are less likely to leak or spill, but can still deliver high convenience when the pouch is paired with the right fitment and closure.

Waste Reduction

Flexible packaging often requires less materials and energy to product. The STANDCAP Pouch used for Uncle Dougie’s BBQ, for example, reduces fossil fuel use by 62%, greenhouse gas emissions by 75%, and water use by 80%, when compared to glass bottles, according to Glenroy. The pouch also features a unique closure system that helps reduce food waste, offering a controlled dispense and even product distribution, resulting in 99% product evacuation from the package. Flexible packaging offers brands an approach that results in less overall product and packaging waste.

Shipping Efficiencies

Because flexible packaging is lighter and takes up less space than rigid containers, brands can expect to gain shipping efficiencies throughout the supply chain. Unfilled rigid packaging can take up to 26 times the amount of space as unfilled flexible pouches, meaning packagers are essentially shipping and storing air. Once filled, rigid packages become heavier and costlier to ship than flexible packages filled with an equal amount of product, which also results in increased emissions and reliance on cardboard and plastic.

The Future of E-Commerce Packaging

As consumers continue to demand more sustainable packaging, and brands work to meet sustainability initiatives, it’s safe to predict that brands and packagers on the leading edge will opt for flexible packaging. Ultimately, when it comes to e-commerce, solution like flexible packaging give brands the opportunity to differentiate themselves in the market and achieve their sustainably goals at the same time.

Learn more about our flexibles solutions by visiting our website or contacting us.

November 20, 2019

Aptar Food + Beverage Receives Two Envase Estelar Awards at the F...

The Association of Packaging and Labeling Mexico recently announced the winners of the 2019 Envase Estelar Award at the Food Technology Summit in Mexico City.

The contest was open to a number of categories including Food, Beverage, Alcoholic Beverages, Health and Beauty, Industrial Display, and other packaging. A panel of seven judges from various parts of the packaging industry evaluated and selected the winners.

Aptar received an award in the Food category for its new closure, Tapered, on the Hunt’s BBQ package. Tapered is a lightweight solution for inverted packaging. It uses Aptar’s SimpliSqueeze® valve, which provides directional dispensing and a clean product cutoff.

Aptar also received an award in the Beverage category for the Light Original Sport Cap on the LIFEWTR package. This closure brings convenience and drinking comfort to beverage bottles and helps to improve shelf presence. The closure can also be easily opened with one hand, making it the perfect solution for on-the-go consumers.

         

Learn more about Tapered and Light Original by contacting us or visiting our website.

 

November 5, 2019

Packaging for the Planet and the Modern Consumer: Primary Packagi...

By Augustin De Tilly, Beverage Global Business Development Director at Aptar

In the era of social media and digital activism, we are exposed to concerns about the impact of plastic on the environment on a daily basis. The attention to these issues is more than just social media buzz — the Plastic Pollution Coalition predicts that the volume of ocean plastic will double over the next decade. As more and more plastic makes its way into the ocean, consumers are becoming more conscious of the ways their choices impact the environment, particularly when it comes to plastic use.

Consumers are increasingly choosing products with more sustainable packaging and   expecting that their favorite brands do the same. Brands such as the Procter & Gamble Company and Coca-Cola have already responded to consumer demand, with Procter & Gamble planning to introduce 500 million bottles composed of 25 percent recycled plastic and Coca-Cola developing new recycling initiatives.

However, plastic is often an intrinsic component when it comes to packaged food and beverages, as it not only offers convenience, but also product protection. While “reduce and reuse” plastic is an emerging practice, improving the recyclability of plastic packaging will also be intrinsic for brands, suppliers and consumers to move towards a more sustainable future.

Meeting Consumer Expectations for Sustainability

Mintel’s 2018 A Year of Innovation in Bottled Water study found that 56 percent of British consumers who drink bottled water feel guilty about the plastic waste.

As brands have also continued to focus on their own sustainability efforts, many have made public pledges to meet certain sustainability goals. For example Coca-Cola recently announced a plan to develop a 50 percent recyclable bottle by 2020 and 100% recyclable bottle by 2030.

Although awareness of plastic’s impact on the environment continues to increase, convenience and product quality are also top factors in consumers’ buying behavior when it comes to bottled beverages. Bottled water consumption, for instance, reached a record high in the U.S. in 2017, with over 13.7 billion gallons of bottled water consumed, according to Statista. The report shows this increase is largely due to convenience of on-the-go plastic bottles. The packaging industry is now at a crossroad: how can brands meet consumer demand for sustainable packaging while continuing to offer a delighted experience through superior convenience?

Balancing Sustainability with Consumer Experience

Sustainability and the consumer experience are not mutually exclusive. Innovative packaging solutions, such as closures requiring less plastic or tethered bottle caps for beverage bottles, can provide brands with more sustainable packaging that also enhances the consumer experience, giving them the balance of sustainability and convenience they need.

Flat, twist-off caps and sports spout closures are the most commonly-used for single-use beverage bottles and can be modified to be more sustainable and to enhance the consumer drinking experience. In order to access beverages with twist-off caps, consumers must remove the cap before drinking and replace it between each drink, possibly losing the cap in the process. This type of solution presents a problem as, despite the inconvenient experience, it is unlikely the lost caps will be recycled.

Converting flat caps to tethered bottle caps for beverage bottles provides a unique opportunity for both sustainability and consumer friendliness. Tethered bottle caps provide a way to both reduce the steps to access the product and bottle cap pollution. A cap that is tethered to a beverage bottle stays with the bottle through its life cycle, making the closure more likely to be collected and sent through the recycling stream with the container.

Tethered caps can also reduce the amount of plastic needed for the holistic package. The Flip Lid solution, for instance, offers convenience and decreases the neck height of the bottle and material needed for the thread of the neck compared to traditional bottles.

Unlike a typical flat cap, with Flip Lid, there is no trade-off between a shorter neck and ease of opening. Switching from a standard flat cap to a lower neck finish contributes to the PET preform weight optimization. For a screw-on application, reducing the height of the PET preform means a trade off with “ease of opening”: by reducing the height of the neck and closure, consumer will face more difficulties to open the closure since the “grab” surface is reduced With Flip Lid, opening motion is different: consumers flip the lid up. The height of the PET preform does not influence the ease of opening. The  critical element is to get a well-designed protruding element that will help in gripping and lifting the lid.

This technology can open further opportunities to reduce preform weight, and optimize the use of plastic. In addition, Flip Lid provides an enhanced consumer drinking experience: a simple motion to open the lid, a wide opening for drinking comfort and an audible click when the hinge is fully open and fully closed.

Flip Lid and tethered closures are designed to meet the requirements of the new European regulation called “Single-Use Plastic” (SUP), recently adopted by the European Parliament on March 27, as well as the AB 319 California legislation in the USA. Both regulations have the goal of increasing the amount of bottles being collected and recycled, consequently reducing marine litter.

Karma Wellness Water is another example of a company providing a premium customer experience while employing more sustainable aspects. Karma Wellness Water features a special delivery system closure that allows users to mix powdered ingredients with water by pushing down on the closure at the point of consumption. This preserves product integrity and allows consumers to create a fresh drink, and magical moment, when mixing water with the ingredient. This closure features simple construction, is recyclable as it is made of a mono-material and has no liner which helps to preserve the recycling stream. The brand thus combined consumer experience with sustainable features for a more innovative solution.

Predictions for the Future of Packaging Solutions

As consumers move toward brands that offer both sustainability and a positive consumer experience, brands will need to demonstrate their commitment to generating consumer loyalty, positively impacting our planet and positioning themselves as forward-thinking.

Government initiatives and lobbyists will also continue to push brands to adopt more sustainable solutions. Fortunately, brands will not need to sacrifice consumer experience for sustainability — with the right solutions, the two can go hand-in-hand. Ultimately, brands need to consider each piece of their package and how those pieces impact the environment and consumer experience. By employing solutions such as Flip Lid or other tethered caps and reducing the amount of plastic used in packaging, companies will meet consumer demand, adhere to potential upcoming legislation requirements and contribute to a more sustainable future.

Contact us or visit our website to learn more about our sustainable solutions like Karma, StrapBand or Flip Lid.

This article was originally published in Packaging Technology Today’s October 2019 Issue.

About the Author

Augustin de Tilly is the global marketing and business development director for beverages at AptarGroup and has been with the company for seven years. He drives new market and product development opportunities at a regional and global level for beverage. With over 15 years of industry experience, Augustin is a regular presenter on packaging innovations and solutions at global conferences, such as the Plastic Closure Innovation conference by AMI. He can be reached at Augustin.detilly@aptar.com.

Inverted Pouch Trend Upends Food Packaging: Chico Honey

This article was originally published in Packaging Digest.

A category-first application of the inverted pouch aims to have retail and e-commerce consumers abuzz about the no-mess convenience of Chico Honey’s new packaging.

Thriving packaging segments draw brand owners like blossoms draw bees.

For example, consider the inverted pouch. Starting in 2015 with Daisy brand sour cream, the topsy-turvy revision of the universally popular stand-up pouch continues to gain traction with brands across a widening swath of packaged foods from barbecue sauce to yogurt (see article links at the end).

The reason that the format has proven such a winner is that pouch inversion enhances convenience, reduces waste, can prolong the shelf life of sensitive products as the pack head-space is reduced in use and it provides on-shelf distinction.

The latest category to embrace the functional benefits of this consumer-friendly format is honey, starting with the U.S. introduction of a 20-ounce inverted pouch from Chico Honey Co., Orland, CA, this summer.

This breakthrough in the category also marks the brand’s entry into flexible packaging.

Read the full article in Packaging Digest.

 

Learn more about Aptar’s Sierra dispensing system, and the STANDCAP pouch by contacting us or visiting our website.

October 22, 2019

Aptar’s SimpliSqueeze® Valve Technology: Delighting Consumers ...

This article was originally published in Packaging World’s October 2019 issue.

With today’s consumers constantly on the go and looking for more convenience from their product’s packaging, producers of liquid and viscous products are seeking to meet consumer demand and provide the right functionality while giving consumers a positive and repeatable experience with their favorite products. Fortunately, Aptar’s SimpliSqueeze® valve technology gives many CPGs a way to delight their consumers and help these brands gain market share by focusing on the overall packaging experience.

SimpliSqueeze®: A Highly Engineered Valve Technology for Liquid and Viscous Applications

SimpliSqueeze® technology works for a variety of applications, from foods and beverages such as sauces, sour cream, honey, and juices to highly specialized applications such as hand sanitizer or water bottles. While the leading brands currently using SimpliSqueeze® valves are in the food and beverage markets, the opportunities for use across other markets are endless.

Since the introduction of SimpliSqueeze®, Aptar has established a strong market and technical leadership position around the world. By pairing their team of packaging engineers with critical brand leaders, they have launched truly unique products that meet consumer expectations of convenience and ease of use with their product’s packaging. Aptar draws on over 25 years of experience to tailor this technology to specific product applications, providing the ultimate dispensing experience with convenience features that today’s consumers demand.

New Usage Occasions Lead to New Opportunities

SimpliSqueeze® can provide new consumer experiences for products with several types of viscosity, such as thick sour cream or products with changing viscosity such as ketchup. New sauce types or products like skin cream can bring unique challenges to overcome for designing consumer-friendly packaging. That’s why Aptar’s SimpliSqueeze® engineers design a vast array of valves to address the key need of controlling the product’s dispense, helping to ensure the desired amount of product is dispensed each time.

This custom engineering and proven technology has transformed the consumer experience of products in several markets because of its superior performance. For example, Aptar’s engineers collaborated with a leading sour cream brand to work with the entire package to create a customized design using SimpliSqueeze® technology.

Aptar also optimizes SimpliSqueeze® valves for a wide range of environments, taking unique characteristics of those rigorous environments into account to support its partners. SimpliSqueeze® valves are high performing in everyday settings, in various temperatures, and in highly complex situations.

Reaching the Sustainably-Minded Consumer

Beyond the countless benefits to consumers, SimpliSqueeze® technology featuring Aptar’s Swimming Silicone™ valves gives CPG brands an opportunity to progress their recycling and sustainability goals. These valves feature a unique material that allows it to be separated from the closure in PET recycling streams. Aptar is committed to continuing to progress new sustainability solutions to support CPGs’ recycling demands.

Be Part of the SimpliSqueeze® Package Family

Valve technology like SimpliSqueeze® gives CPGs across various markets countless opportunities. Always focused on the consumer and enhancing the overall packaging experience, Aptar’s experts are committed to bring positive results repeatedly. Aptar’s engineers are dedicated to producing quality products, as demonstrated by the billions of SimpliSqueeze® closures produced to date. You can count on Aptar’s team to support your packaging development needs and innovations.

Contact us or visit our website to learn more about our SimpliSqueeze® technology.

October 17, 2019

Aptar’s Pressurized Packaging Helps Protect Your Preservative-F...

As the global leader in dispensing closures, Aptar Food + Beverage provides a wide range of innovative solutions to enhance the consumer experience. Our pressurized packaging solutions bring convenience and ease to the preservative-foods market.

Promote increased freshness

Organic foods have seen dramatic growth worldwide, requiring food producers to work harder to ensure their product’s quality throughout its life. Aptar’s pressurized packaging, also known as Bag-on-Valve (BOV) system, helps to ensure the food purity by separating the contents from propellant and metal cans. This allows food producers the ability to avoid using additional preservatives, and to bring the best quality possible to the consumers.

The tight seal of pressurized packaging’s valve helps prevent contamination when using or storing foods. Two layers of packaging, consisting of metal or PET bottle and a multi-layer bag, ultimately aids in protecting food from air and sunlight throughout its life.

Provide outstanding convenience

In addition to providing freshness, Aptar’s BOV gives consumers the ability to have a continuous spray while cooking, baking, and preparing salads. This exciting innovation also helps to reduce the use of multiple tools, as consumers can dispense the product using just one hand, and do not need to use an extra spoon to cover the pan. The actuators, WAZ, WS25, Athena, and Apollo allow consumers to spray or pour with different patterns, even foaming. Aptar has developed specific inserts for oils and vinegars to achieve a fine mist spray with consistent distribution.

Instead of using volatile organic compounds (VOC) propellant, which can have harmful effects to the ozone layer and environment, Aptar’s pressurized packaging technology uses compressed air or nitrogen as propellant. In addition, the container can be recycled, so both consumers and companies can help reduce waste in landfills.

Use for various applications

Aptar offers various bag sizes, from 30ml to 500ml, to meet the needs of both customers and consumers. Aptar’s BOV system is applicable to numerous products, including those with viscous consistencies, like salad dressings or flavor extracts. These solutions are available in 1 inch neck size, and can be color-customized to fit any brand.

Contact us or visit our website to learn more about all of our pressurized packaging solutions.

October 15, 2019

Starbucks Launches New Creamer Featuring a Custom Closure Develop...

As part of their global coffee deal announced in 2018, Starbucks and Nestlé recently launched a new line of coffee creamers, featuring a closure developed in partnership with Aptar. Aptar Food + Beverage was selected by Nestlé to support this high-profile launch, which had a very tight timeline. Leveraging Aptar’s experience with disc tops, creamer packaging, and industry relationships, Aptar delivered on this innovative solution within ten months, helping Nestlé and Starbucks to generate consumer appeal with this custom, attractive, and highly functional solution.

This two-piece closure has a unique, press-to-open feature that replicates the coffee house experience. It brings increased convenience with a one-hand operation, clean product cut-off, and strong shelf appeal, thanks to this sleek closure design. This closure was also optimized to be lightweight, and is fully recyclable.

Visit our website or contact us to learn more about all Aptar’s innovative solutions. Learn more about the Nestlé and Starbucks partnership.

September 18, 2019

Flexibles Face Up To Rigors of E-Commerce

This article was originally published in Flexible Packing Magazine.

As we move further into the digital age, e-commerce continues to grow with the rise of online shopping outlets such as Amazon and Google Shopping. According to U.S. Commerce Department research, American consumers spent about $517 billion online in 2018. Furthermore, Statista estimates there will be 1.92 billion digital buyers globally in 2019 and forecasts that number to continue to grow with a predicted 2.14 billion digital buyers by 2021.

With the growth of online shopping comes new opportunities for the consumer packaged goods industry. The food industry, in particular, is likely to see substantial growth as consumers are starting to purchase more packaged food products online—a departure from the past when online purchasing was generally limited to non-consumable items. This creates added pressure for these brands to implement more effective and efficient packaging for the rigorous e-commerce supply chain.

Simultaneous to the rise of e-commerce, the flexible packaging market is also growing. Flexible packaging provides obvious benefits in the shipping process, such as being easier to pack and fit within a cardboard box. Flexible packaging also offers several other opportunities for brands to provide consumers with a more convenient and functional experience compared to rigid packages, especially for food, beverages and beauty products.

Fitments Add To Pouches’ Versatility

Thanks to the versatility of flexible packaging, fitments that enhance the consumer experience are a natural and valuable incorporation, even in the e-commerce environment. However, it is important for brands to work with an e-commerce certified partner who can develop solutions that can withstand the rigorous path to consumer.

For example, producers of baby food have been transitioning to pouches over glass jars for increased protection and functionality, as it enables parents to take food products for their young children on the go. Parents are thus starting to enjoy more independence, as baby food is easily transported without worries of the package breaking or leaking. Child-friendly pouch spouts make it easy for kids to consume products such as fruit puree or applesauce. Pouch spouts and closures also offer on-the-go convenience and tamper evidence benefits

Other examples of categories that are making their way into functional flexibles formats include sour cream, sauces and condiments, yogurts, syrups and spreads. Inverted pouch fitment solutions provide superior functionality and help brands stand out on the shelf. For example, the Sierra solution for STANDCAP includes a fitment, flip-top closure, and Aptar’s SimpliSqueeze® valve technology, which together creates a more convenient application as it eliminates the need for utensils, while offering stability and easy storage.

Keep Consumer Experience Top of Mind

When it comes to e-commerce, flexible packaging provides a unique opportunity for CPGs and online retailers to bring convenience and functionality to their products with added protection during shipping. Flexible packaging helps products withstand the rigors of the e-commerce supply chain while providing a positive consumer experience and a sustainable solution.

While the way consumers shop may be shifting, their expectations for product integrity remain steadfast. Consumers expect their product to arrive in pristine condition and to perform the same way, if not better than, the product would have when purchased at a brick-and-mortar shop. Since e-commerce has a more rigorous supply chain, to provide consumers with the experience they crave, brands need to consider packaging solutions that protect products from vibrations, impact and changes in air pressure.

Flexible packaging can be a great solution to these problems, since it can (unlike glass or tin cans, for example) better withstand impact and compensate for changes in air pressure. Flexible pouches tend to have lower failure rates than rigid packaging, as they are less likely to crack open. When paired with the right closure, they can provide additional protection. For example, some flexible packages have double closure systems, flip lids and other features that safeguard against leaks or spills.

Besides considering a packaging format, brands can also get ahead of these challenges by partnering with the right supplier, such as those participating in the Amazon Packaging Support and Supplier Network (APASS). Participating packaging companies, such as Aptar, provide services in compliance with Amazon’s ISTA-6 testing procedures, which simulate shipping from Amazon fulfillment centers to a consumer’s door. These tests help ensure products remain intact, ultimately making for a better consumer experience and brand image.

Big Opportunity for Small Brands

E-commerce presents a valuable opportunity for startup businesses to launch products and create brand awareness. Because it can be difficult for startups and smaller brands to gain in-store real estate, e-commerce can be an avenue for small- and medium-sized companies vying for market share, as it can be more likely that consumers discover the products.

This means that for smaller companies, it is even more crucial to deliver a superior consumer experience. Once again, flexible packaging can help achieve a positive perception for a brand. Flexible pouches will not only help ensure the product arrives safely but also position the brand as forward-thinking and invested in consumer interests.

Sustainability Is An Added Benefit

There is a common misperception that flexible packaging isn’t as sustainable as rigid because it is not always recyclable. However, flexible packaging not only provides a significantly better product-to-package ratio, but it is also an opportunity to reduce materials used, consume less fossil fuels and it can reduce the amount of food waste as well as the volume of packaging waste in landfills.

In fact, research from the Battelle Memorial Institute conducted for the Flexible Packaging Association (FPA) has shown flexible pouches to consume significantly less energy than rigid packaging during manufacturing and transportation prior to being filled. Flexible beverage pouches, for example, consume half the amount of energy compared to the closest alternative. The FPA research also found that flexible beverage pouches generate 75 percent less emissions than the closest alternative. Furthermore, there are some recyclable flexible packaging solutions available today, and most producers of flexible packaging are innovating ways to make their solutions even more sustainable.

A Better Consumer Experience

As brands continue to be impacted by these radical shifts in consumer trends nationally and on a global scale, they will need to re-evaluate their packaging solutions to stay ahead of the challenges presented by e-commerce. Fortunately, innovators in flexible packaging and closure solutions can help brands not only find ways to further appeal to their consumers but also ensure a more sustainable future. Those brands that look to implement flexible solutions to ensure a positive consumer experience will be better positioned for success now and well into the future.

Learn more about our flexible solutions and our e-commerce capabilities by visiting our website or contacting us.

Aptar's Volcano Flip-Top Lid for Inverted Packaging Launched at F...

Volcano flip-top lid, Aptar Food + Beverage’s new closure for inverted packages, was exclusively presented on June 25th at Fispal Tecnologia 2019, the biggest and most complete technology fair for the food and beverage industry in Latin America. The 35th edition of Fispal took place at the São Paulo Expo, located in the South Zone of São Paulo, in Brazil. The event gathered more than 400 exhibitors and hundreds of thousands of visitors.

Given the market demand for lighter plastic packages with fewer materials, the solution brings significant weight reduction and offers components that are better suited for PET recycling processes. The reduced weight of 7.5 grams sustainably impacts the entire supply chain of the flip-top closure. “Volcano’s production process is designed to reduce energy costs, which, along with the reduction of material, brings a 39% decrease in carbon emissions over the production cycle compared to the previous version,”explains Paulo Pazinatto, President of Aptar Food + Beverage for Latin America.

More lightweight, convenient, innovative, modern, and simple, Volcano is made for 28mm threaded jars and adaptable to 1881. Its unique design brings convenience and simplicity, allowing for one-handed handling. The flip-top lid features sturdy hinges and outer ribs for better application in the filling lines, and fits snugly into the containers. Ideal for sauces and condiments in general, salad dressings, jellies and honey, the solution is available in standard colors white, black and green.

Volcano offers a product flow control through Aptar’s unique SimpliSqueeze® silicone valve technology. SimpliSqueeze® provides precise and safe dispensing, preventing product leakage or spillage, even when opened. This means a hygienic application and clean package every time. Another differential is the Swimming Silicone® technology, Aptar’s proprietary silicone valve formulation which allows the silicone to float during the grinding process, separating it from other materials in the recycling stream. All these elements make the solution better suited for PET recycling processes. Volcano is FDA (US Food and Drug Administration) approved.

“In addition to the environmental commitment, Volcano reflects consumer yearnings that, especially in the last two decades, have demanded practicality, individualization, convenience and customization. In this context, our flip-top lid for inverted packaging comes to make everyday life easier and go beyond the functional benefits,” concludes Paulo Pazinatto.

Visit our website to learn more about Volcano or contact us at info.fb@aptar.com.

 

July 26, 2019

Aptar Food + Beverage Launches the Karma Beverage Closure

A unique, instant mixing packaging solution that protects ingredients and creates an exciting consumer experience!

Karma is a simple, consumer friendly and sustainable dispensing closure designed to promote freshness and give consumers a unique mixing experience.

When consumers push the cap to dispense, the powder is instantly mixed into the water and a new drink is created. This new drink is fresh and absent of preservatives as Karma protects active ingredients that are otherwise not shelf-stable. Once the drink is consumed, Karma can be thrown in the recycling bin giving consumers the peace of mind that it will be recycled.

Visit our website or contact us to learn more about Karma.

July 24, 2019

In the News: Standcap Inverted Pouches Featuring Aptar's Flip-Top...

Aptar’s flip-top dispensing closure and silicone dispensing-valve technology are found on the new Standcap Inverted Pouches, now featured in the following article by The Washington Post.

As explained by Laura Reiley, author, The Washington Post:

Aptar is the company responsible for the Standcap’s silicone dispensing-valve technology. Regular inverted bottles with dispensing valves have a re-intake of air after you squeeze (like a shampoo bottle). Aptar’s invention dispenses and cuts off the product without introducing air. According to Rob Johnson, chief executive of Original Uncle Dougie’s, this feature dramatically extends shelf life.

Read the full article here.

July 19, 2019

Aptar's Food + Beverage Team Discusses Tethered Closure Developme...

This interview was originally published in PETnology.

We want to know from Bruno Königseder and Augustin De Tilly from Aptar, what lies behind the development of a new product category such as “Tethered Caps”. In other words, what does it mean to develop a new era of closure?

CC: How do you handle new and upcoming challenges?

It is a process, as with all other new developments. Before we start as developers and engineers, another process is more important; another area is more important: first and foremost, it is about understanding consumer needs and consumer behavior, which today is more than ever characterized by convenience and sustainability. We at Aptar are completely open to the new challenges of the market and sustainability requirements. We started developing the topic of tethered caps for flat caps five years ago. So it is not new to us. It’s a new challenge for the entire market, not just for the closures.

CC: Flat and flip caps are not really new, they have been used for some time, for example, for home care products. The application in the beverage sector, however, is new. Are new solutions needed here?

Yes, indeed, this is a new kind of challenge. The requirements are different. Of course, beverage bottles are used differently than, for example, a home care bottle, and this has a great effect on the closure. Imagine a bottle with a flip cap. While the bottle containing detergent is mainly moved only within the household, beverage bottles lead a completely different way of life: they are used in the car, on the bike and for example during sports. The bottle may be transported in a bag along with a laptop, possibly the bottle is pressurized laterally or otherwise experiencing higher pressure, possibly taking damage. That means the locking system has to be absolutely safe – without leakage. So we start our considerations with the end user, the consumer as a starting point. Only then does our gaze focus on the technology. What the consumer wants and how he uses the packaging, that’s the question first. As a result, with regard to tethered caps for beverage bottles, we had to create something new, a snap cap with a large opening angle. That is, when the consumer drinks, the cap must be far away from the face. It must under no circumstances disturb the mouth and affect the drinking pleasure. So with a detailed consumer study, we can find and define the technical specifications for new applications or challenges. And then the development begins. We have managed to generate some patents for this new closure. There are many specific, small aspects that are very important in the end for the technical solution.

CC: How do you gain the overall picture of the new challenge?

It is a close look at the details. It is a close look at the “bottle + cap” system. The requirement was: wide opening angle with a fixing mechanism, so that it is far from the mouth and can be fixed in this position so that the consumer does not come into contact with the lid when drinking. We had to develop specific test procedures and test equipment to obtain specific data to improve the technical solution. The testing of the closure also has something to do with the bottle itself, its shape, its stiffness and so on. Cap and bottle are a system. You can feel it when you open an extremely light bottle compared to a bottle with higher wallthickness. The bottles behave differently, the opening characteristics are different.

CC: Does that make the cap development even more difficult?

In any case, we talk about different challenges, and sometimes you have to find a compromise. It is about product protection with the security tape for detecting tampering with the bottle. It’s about easy opening and safe closing, this also several times. And in addition, it’s about tethered caps. And you should not forget that these are all the technical challenges we need to solve as a manufacturer of closures. As I said earlier, the closure is part of a system, and so we also need to talk to the upstream links in the value chain: machine manufacturers for preforms and bottles, for filling technology and sealing. And in the end you have to convince the bottling companies and brand owners. Because they will ask if the new system works on their bottling lines. So we’re taking pre-qualification steps until we’re ready to put this new product on the market.

CC: Do legal requirements necessarily mean limitations?

Limitations are always a matter of demands. The tethered cap means restrictions on the short neck: From the perspective of sustainability and cost, the neck for flat caps should be kept as short as possible. To tie or bind the cap, we have to accept today: tethered closures require longer bottle necks.

CC: Isn’t it a pity?

Maybe at first glance, but we accept these challenges positively. To be honest, over the last ten to twelve years, our innovations have been driven by lightweighting, lightweighting and once again lightweighting. That was the continuous goal. Today, there are additional, new challenges and priorities. Focussing on a new priority leads to new innovative solutions. Driving innovation requires us to think outside the box to find new products and technologies that are relevant to all of us in this industry. At a certain point in time, we no longer operate our development only in a protected environment. We have to discuss our developments with partners along the value chain.

CC: Did the demand for tethered caps come as a surprise to you?

Five years ago, we began to develop our vision of future cap solutions. Since then we have been working on a new era of closure technology. Of course, when we first started the snap cap development, we were not there for the first tests where we are today – and we are not at the end of the possibilities yet. We are firmly convinced that the most efficient way of developing things is to start a development process with your own motivation and self-imposed goals rather than being forced by the law, for example. We anticipated the legal requirements with our predictive gaze, so to speak. But I admit, in the last month, we have focused even more on this development, given the legal situation. It gave us a little more speed.

CC: As a PET packaging specialist, you always take a look at the bottom of the bottle when you find an interesting product on the shelf. Is it similar for caps and closures experts like you and your colleagues? Do closures and their opening and closing behavior have a similar appeal?

Yes (laughs). And we take advantage of this reflex. We often go through the production hall with new developments and ask our colleagues: “Can you open the bottle? Is it easy? What is your impression?” So we get a very fast first feedback. And we do that, for example, in the USA or even in China. We also carry out external consumer tests and have a department that specializes in consumer reception.

CC: Is the current development of tethered caps for CO2 applications still taking place in a protected environment?

We are still working in the status of concept development and prototyping. So yes: everything is still taking place under our roof. Again, we focus on the consumer experience, but also on technical issues for the cap, bottle and filling line: the least possible use of material and a simple change from still to carbonated drinks in the filling line. As I said, developments start in sheltered surroundings.

 

Visit our website or contact us to learn more about Aptar’s Tethered Closure innovations.

July 16, 2019

Aptar Food + Beverage Reinvents Packaging for Tethered Caps to En...

This article was originally published in PETnology.

Aptar Food + Beverage reimagines dispensing solutions to improve everyday life for people around the world. Both consumers and brands drive this need for innovation, and the need for more sustainable solutions is no different. To meet both of these needs, Aptar strives to continuously improve the consumer drinking experience, while also creating a solution that is better for the environment.

Aptar is proactive in developing sustainable solutions, knowing that consumers have become more environmentally aware. A recent study found that 56% of British consumers who drink bottled water feel guilty about the plastic waste1. Brands have also started focusing more on their sustainability efforts, and many have even made public pledges to meet certain goals. This trend toward more sustainable solutions guided Aptar’s development efforts when we began working on a tethered closure five years ago, prior to any legislation.

One challenge with tethered caps is that they affect the consumer experience differently, depending on where they are used. With a sport cap, consumers usually drink from the spout, so a tethered closure would not likely diminish their drinking experience. However, when it comes to flat caps, a tethered closure can actually create a negative consumer experience, as consumers are used to drinking or pouring from a bottle without any closure attached. This presented Aptar with the challenge of creating a closure that remains attached to the bottle, while at the same time, does not hinder the consumer’s drinking experience. Part of the solution stems from hinge functionality – allowing the closure to be far away from the consumer’s face when drinking – and the intuitiveness of the closure.

Aptar’s tethered flat cap development is guided by various technical requirements including:

  • Having a wide hinge for ease of drinking
  • Creating a “firm” hinge to ensure a robust closure that consumers can trust
  • Engaging other senses, such as hearing. For example, our tethered flat cap has a “click” sound.
  • Designing an intuitive closure. You can have a great technical solution, but if the consumer does not understand how it works, their initial experience with the product will not be positive.

Incorporating a consumer-friendly solution for tethered flat caps does have some technical constraints. A big constraint is the minimum height to incorporate the tethered function, which could limit the possibility of having a shorter preform neck.

This limitation will be solved with Aptar’s new product category called “Flip Lid”. The main goal of this category is to create a tethered closure with an ultrashort neck, and improve the consumer experience. Generally, having a shorter neck with a flat cap has sustainability benefits, but also makes the cap harder to open. A flat cap can be easily unscrewed, because consumers are able to grip the cap, due to the height and diameter of the bottle neck. Having a shorter neck reduces the height, leading to a lower grip surface, and resulting in a flat cap that is more difficult to open.

However with Flip Lid the opening motion is a bit different. Consumers flip the lid up, widely open the hinge, and drink comfortably. A critical technical parameter for the opening is to have a well-designed, protruding element that will aid in gripping and lifting the lid. Compared to a tethered flat cap, Flip Lid provides an enhanced consumer drinking experience: a simple motion to open the lid, a wide opening for drinking comfort, and an audible click when the hinge is fully open and fully closed. Unlike a typical flat cap, with Flip Lid, there is no tradeoff between a shorter neck and ease of opening. In addition to an improved consumer experience, switching from a standard screw-top cap to a lower neck finish with Flip Lid also greatly contributes to the sustainability efforts of brands. For example, a brand using 500 million flat caps per year in an 1881 neck finish that switches to a shorter 26/22 neck finish with Flip Lid will save more than 1,000 tons of raw material, which is equivalent to the carbon footprint of a car driving over 20 million km per year2. Raw material saving on the preform will also translate in cost savings. In the example above, preform PET raw material neck savings linked to the switch from 1881 to 26/22 will be more than 1 million€ per year3.

Flip Lid also allows room for further PET preform weight optimization. For a screw-on application, a certain height is required for the thread to screw on to the closure. Flip Lid, being snapped-on during application, no longer requires this thread height. Flip Lid can open further opportunities to reduce preform weight, and optimize the use of plastic.

As the need for more convenient and sustainable packaging grows, Aptar continues innovating to meet the needs of both consumers, and brands.

 

Visit our website or contact us to learn more about Aptar’s Tethered Closure innovations.

 

1 Mintel “A year of innovation in bottled water” June 2018

2 Assumption that in 1881 (closure weight is 2.2 Gr, and preform weight is 3.81 Gr) and in 26/22 (closure weight is 1.8 Gr, and preform weight is 1.85 Gr). Assumption of 140 Gr CO2 per km emission for a car, PET emission of 2,84 CO2 per Kg, and HDPE emission of 1,55 CO2 per Kg

3 From 1881 to 26/22, preform weight saving is 1.96 Gr. Assumption PET price = 1.2 € / kg, which equates to a saving => 1.96 x 1.2 x 500,000 = 1.17M€

July 16, 2019

Aptar Launches Fan Spray Insert for Bag-On-Valve Cooking Sprays

Consumers continue to place an emphasis on purchasing healthy, natural, and wholesome foods. Super Food, Sugar Blaster, Smart Fat, Super Fiber, Keto Man…walking down the grocery aisle can feel like you are part of Marvel’s next big movie! The health and wellness craze is here to stay, and it is critical that packaging continues to evolve and support the needs of these products.

Bag-on-valve is an excellent packaging example that allows for more natural food preservation, especially within the cooking spray market. Non-stick sprays have been on the market for over 50 years and deliver convenience in cooking, along with a low-calorie intake. The staple package type has traditionally been an aerosol package, where a propellant is mixed with the product. Unlike aerosols, bag-on-valve keeps the product separate from the propellant and uses natural gases, such as oxygen or nitrogen, to create the pressure needed to dispense. Separating product from propellant has allowed cooking sprays to position themselves as being free from preservatives and propellants.

Aptar currently produces bag-on-valve packaging for the cooking spray market today. To deliver the ultimate cooking spray performance in bag-on-valve Aptar has developed an insert technology called Fan Spray.  Fan Spray provides cooking sprays with a soft, controlled, and clean dispense.

Fan Spray is available today in our stock WS25 actuator accommodating a variety of bag-on-valve sizes to align with your package needs. To learn more about the Fan Spray insert or to obtain free samples please contact us.

July 10, 2019

Aptar Food + Beverage Closures Help Promote a Clean and Enjoyable...

In 2018, more than 500,000 tons of honey were harvested and produced in the EMEA region*. This explains why consumers today have so many choices when it comes to purchasing honey. Consequently, brand owners are demanding more attractive, yet clean and airtight packaging solutions. Over the nearly 50 years of producing closures, Aptar Food + Beverage has designed and manufactured a wide range of closures for the honey market.

Clean and airtight closures

Understanding the messy experience associated with dispensing honey, Dolce, Royal, Ultra Pour Spout, and the Frost collection are integrated with Aptar’s no-drip SimpliSqueeze® valve. The valve assists with clean product cutoff, reducing unwanted spills, and keeping the bottle clean. Additionally, these dispensing closures ensure proper dosage and add stability, bringing even more convenience for consumers. On top of cleanliness, the valve promotes product freshness by limiting the amount of air that gets inside the bottle.

Ease of use

These solutions are perfect for inverted packaging as their wide bases provide stability for the package, and the large finger recesses and easy-open lids allow for one-handed use. Consumers can easily lift, squeeze, and close the lid, all with a one-handed convenience.

Sustainability

Aptar aims to reduce the amount of materials in its solutions, and this is no different with Royal, Dolce, Ultra Pour Spout, and the Frost collection. These closures also have the capability of using Aptar’s Swimming Silicone Valve, which can be easily sorted out in the PET recycling stream, without impacting the PE/PP stream.

Eye-catching design

Aptar has many stock color options, and can also customize to meet each brand’s needs, helping the final package to stand out on store shelves. Aptar’s Royal closure further helps grab the attention of consumers with its bi-injection capability, allowing for multiple colors.

In addition to the honey market, these closures are also great solutions for markets such as sauces and condiments, jellies, spreads, syrups, among others. These innovative closures provide a balance of functionality and design, delighting consumers and helping to grow brands through packaging innovation.

* Euromonitor (2019)

Learn more about Aptar’s innovative closures by visiting our website or contacting us.

June 27, 2019