The BAP® Experience: Excite, Engage, Repeat

Aptar’s BAP® (Bonded Aluminum to Plastic) technology delivers the ultimate packaging experience that can drive repeat purchases

Brand loyalty is the ultimate goal of brand owners around the globe, but it is not always easy to achieve. Often, brand owners believe that using innovation to create a differentiated package that stands out and attracts consumers’ attention, might be enough to establish a long-term relationship with the brand. However, differentiation is only the first piece of the puzzle.

To truly conquer consumers’ hearts and loyalty, innovation also needs to deliver an enjoyable experience that makes them remember your product. This second piece of the puzzle, a memorable and positive experience, is ultimately what creates an emotional connection between consumers and your brand, making them crave that experience again and again.

This is exactly what BAP® does. No matter what market you are in, BAP® creates exciting opportunities to accentuate your brand, engaging consumers with a unique and enjoyable experience, and driving repeat purchases.

Discover “The BAP® Experience” at www.aptar.com/bap or contact us at bap-technology@aptar.com to learn more about BAP®. We also invite you to watch the following video about the BAP® Experience.