Press Releases, Beauty

La Petite by Aptar Beauty + Home Selected for Amo, the New Ferragamo Fragrance

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10 Apr 2018

There is a way of applying perfume to match any personality, culture or occasion. Aptar Beauty + Home is always inventing new application methods, with sprays ranging from the traditional to the ultra-sensory. Salvatore Ferragamo has chosen Aptar Beauty + Home to provide an ideal spray for its new fragrance, a bold and rebellious floral.

An unmistakably chic spray
In its quest to enrich the perfuming experience, Aptar Beauty + Home, a world leader in dispensing solutions for perfumery and cosmetics, has created La Petite, an ultra-compact system. The visible height is minimized and the body of the spray hidden. High-end technology that delivers an extremely fine and even spray. This discreet, elegant, new-generation spray, with a gentle and linear actuation, also benefits from total olfactory neutrality as the metal never comes into contact with the perfume.

La Petite proves to be an ideal companion for pragmatic consumers who apply their perfume quickly and effectively in a few seconds, an ideal choice for Amo Ferragamo, the new fragrance launched by the Italian brand.


Applying perfume, a new lifestyle approach
Initiated by Aptar Beauty + Home, the Ritual Codex is being enriched with new expressions.
Discover the guide to these rituals at: https://theritualcodex.tumblr.com/


For more information, please send an email to newsroom@aptar.com.

Press Relations

Sophie Coront Ducluzeau
s.coront.ducluzeau@rpmatahari.com

Marine Simon
m.simon@rpmatahari.com

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