Cha Ling is an independent startup company created and led by Guerlain’s CEO, Laurent Boillot. The new product line of creams, fragrances, serums and more, was created using tea from the Yunnan region of China and enables Cha Ling to cultivate beauty with happiness. Cha Ling has applied French beauty expertise to its new product line, while preserving the Chinese culture.
Aptar Beauty + Home’s EvoClassic solution met the Cha Ling brand’s needs by providing a classic, robust design. The EvoClassic solution is available in a standard plastic version that can be metallized for brands requiring more premium positioning. The copper-colored metallized effect on the actuator and collar chosen for the package provides a simple look that is very on trend. The clear cap shows EvoClassic’s locking actuator, which provides enhanced security.
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