Diamond Finalist Award for Daisy Squeeze-Flexible Pouch with Flip-Top Closure
Aptar Food + Beverage is excited to announce its DuPont Diamond Finalist Award for packaging innovation for the new Daisy Brand Squeeze-Flexible Sour Cream Pouch featuring Aptar’s flip-top closure.
The Diamond Finalist Award affirms Aptar’s ability to enhance groundbreaking packaging innovations with its flip-top closures featuring a SimpliSqueeze® valve for inverted packaging. This technology allows for superb functionality for product dispensability with standup pouches in flexible packaging.
“Aptar is the industry leader when it comes to dispensing requirements in the food and beverage industry, and the preferred dispensing solutions provider for inverted, rigid and flexible packaging formats,” said Alan Sica, President, Aptar Global Market Development – Food. “Receiving this award from DuPont further confirms our position in providing innovative, functional solutions to the growing flexible packaging market.”
Aptar was one of six finalists for the premier DuPont Packaging Diamond award. The DuPont Awards for Packaging Innovation winners were announced at a ceremony held in Wilmington, Del., on May 19. The Diamond Finalist Awards showcase products that excel in all three Diamond Award criteria: technological advancement, responsible packaging and enhanced user experience.
This year marks the 28th year of the DuPont Awards for Packaging Innovation. This year’s program, honoring packaging innovations across the supply chain, received 174 global entries with 22 award winners from nine countries.
Daisy Brand’s inverted, wedge-shaped pouch with flip-top dispensing closure, featuring Aptar’s SimpliSqueeze Elastomeric Flow Control valve technology, provides added consumer benefits while maintaining product quality within. Film laminate provider (Sonoco) and design and development partner (Continuum) contributed to this packaging innovation.
“Judges for the competition were especially impressed with the overall standard design and shelf appeal created by the pouch shape and dispenser cap,” said certified packaging professional David Luttenberger, lead competition judge and global packaging director with world market research leader Mintel Group, Ltd., USA.
Daisy Brand’s consumer research revealed a desire for a change in package design to enhance product functionality and differentiate at shelf. They looked to Aptar and partners for a solution.
A custom-made ring-pull fitment and SimpliSqueeze Elastomeric Flow Control valve were created to ensure product freshness and meet Daisy’s product dispensing requirements. This same valve technology and fitment customization can also be applied to other consumer packaged goods such as ketchup, mayonnaise, salad dressing, spreads and toppings.
The integrated flexible valve closure system allows consumers to dispense a controlled and desired amount of product through Aptar’s SimpliSqueeze valve’s self-sealing membrane, preventing drips and spills. This translates to convenience, cleanliness and control for the consumer.
“Aptar is a pioneer in rigid, and now flexible, packaging closures,” said Sica. “We started the inverted rigid packaging format with such companies as KraftHeinz and Hidden Valley. We continue to expand our portfolio by bringing new, flexible, premium packaging closure technology to the beverage, food, beauty and home consumer packaged goods market.”
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