Dior’s J’adore Touche de Parfum was selected as the Best 2016 Fragrance Packaging by Cosmetiquemag, a leading French magazine, and received also a second award entitled, Coup de coeur du jury (jury’s favorite).
Cosmetiquemag awarded Dior for its exceptional fragrance and design featuring a sensory innovation from Aptar, called Note. The J’adore Touche de Parfum was selected from a list of eight nominees by a panel of judges with responsibilities ranging from Editor in Chief to Brand Managing Director within the cosmetic industry.
With Note, Aptar Beauty +Home has reinvented a timeless gesture from an era when fragrance used to be applied to the skin with a delicate, simple finesse using a glass cap.
What is the secret behind Note? A transparent applicator, similar to a drop of fragrance. Each time you open the cap, the applicator fills itself automatically, ready to apply the perfume gradually on desired points.
The result is a unique fragrance experience, intimate and sensual, and ideal for perfumes.
Since its launch, many fragrance experts recognize Note as a significant packaging innovation within the fragrance market. Aptar Beauty + Home was pleased to launch Note by having one of the most prestigious fragrance brands select Note for its leading line.
Award Photo (left to right): Sandra Arnal, Marketing Director France, Dior Parfums; Philippe Altmeyer, Sales Manager LVMH, Aptar Beauty + Home; Sabine Bouillet-Lubot, Strategic Marketing Manager Fragrance, Aptar Beauty + Home; Thierry Chapelier, Development Packaging Conceptor, Dior Parfums; Pauline Mary, Packaging Development Manager, Dior Parfums.
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