Runway, the new dual action aerosol accessory from Aptar, wins the 2014 British Aerosol Manufacturers’ Association (BAMA) award in the category of innovation.
Aptar’s Runway dispensing solution received critical acclaim as “bordering on revolutionary” by the BAMA judges in the category of innovation. The winners were revealed during the annual BAMA gala dinner held in Sutton Coldfield, West Midlands, UK on October 16. BAMA is a leading trade association for the aerosol industry in the UK.
Earlier this year, Runway won the Pack the Future Award from ELIPSO and IK, professional organizations representing the plastic and flexible packaging industry in France and Germany. The Pack the Future Awards promote creativity and innovation in the sector of sustainable plastic and flexible packaging in order to provide new, effective, attractive and environmentally friendly packaging solutions.
Runway offers consumers a choice of spray action, either actuate vertically or via the trigger for maximum ease of use. The standard vertical actuation is suited for short, precise applications whereas using the integrated trigger is the most convenient choice for longer use. Runway can be locked securely utilizing Aptar’s proven integrated twist-to-lock technology. The bold and distinctive look guarantees shelf appeal as the two-color option enhances brand differentiation.
Runway is easy and comfortable to use, providing better dispensing control as it allows 360° actuation. It fits on the industry standard one inch mounting cup. The trigger offers benefits for many product applications where consumers want to easily spray all areas of the body. Anticipated applications include sun protection products and hair sprays. The BAMA judges also indicated that this product could be used by those with hand mobility problems. One judge stated, “This brings ease of use for people with restricted movement and for dispensing product in hard-to-reach areas such as one’s back. We foresee a lot of applications.”
More information regarding all 2014 winners will be available shortly on BAMA homepage: http://www.bama.co.uk/forum
Accepting the award: Peter Shaw, Aptar Beauty + Home Sales Director, UK
Discover Runway, download the Aptar_Runway_Aerosol_Actuator_Sales_Sheet