Aptar Beauty + Home is honored to receive two Prix Formes de Luxe awards for the new fragrance gesture “Note” used for J’Adore Touche de Parfum by Dior. The awards were for the dispensing system and the Grand Prize for Innovation (Grand Prix de l’Innovation).
J’Adore Touche de Parfum was the result of a close collaboration between Aptar Beauty + Home and Parfums Christian Dior teams.
With Note, Aptar Beauty + Home has reinvented a timeless gesture of fragrance being applied directly to the skin with a delicate simple finesse. This innovation helps create a unique fragrance experience, intimate and sensual, ideal for more concentrated perfumes. The secret behind Note is the system that automatically recharges after every use, enhancing the consumer experience.
“This unparalleled technique makes J’adore Touche de Parfum an absolute technological gem. We were blown away by this new system for applying fragrance and knew right away that it was a perfect fit for the product we were developing. We needed a new application method, something different from that of a traditional fragrance. In other words, a highly feminine and precise touch. On top of that, we were looking to make a bottle for women on the go, for them to carry in their purse and reapply at any time throughout the day,” explained the team behind J’Adore by Parfums Christian Dior.
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