All posts by Emmanuelle Surget

Aptar Launches Breakthrough Airless Serum Dropper

Serumony, a breakthrough advancement in luxury serum droppers, delivers precision in an airless package.

The minimalistic design offers a one-touch gesture to dispense beauty serums.

Serumony provides a sensory experience through a completely intuitive and convenient gesture.  With light pressure on actuation, Serumony provides an accurate dose of formula while retaining its hygienic properties. A drop of serum is dispensed directly onto the skin without ever having to touch the applicator. The package is iconic, elegant, and offers infinite customization possibilities to communicate brand identity.

View a short, animated video about this luxury serum dropper.


Serumony … break the rules of beauty!

July 30, 2014

Aptar Develops Next-Generation Fragrance Pump

Aptar’s next-generation fragrance pump, Precious, delivers an almost vapor-like cloud, creating a long-lasting mist of soft fragrance.

Perfect for the consumer looking for the newest luxury experience in fragrance, Precious offers a continuous diffusion spray combined with gentle actuation unlike anything yet seen in the fragrance market.

The mist is lush and lasting, with a very soft and linear spray actuation. Precious diffuses fragrances into a mist that is three times longer than standard pumps. A light veil of fragrance is sent onto the skin without any droplets or wetness. The dimension of this spray speaks to its quality and luxurious characteristics, providing a smooth dispensing experience.

July 25, 2014

Aptar Introduces HiFlow: A New High Dose Dispenser

Aptar’s new high dosage dispensing pump for hair care, shaving/depilatories, personal cleansing (shower gel and shampoo) and baby care applications closes a product gap by providing the latest high-dosing technology to these markets.

The HiFlow dispenser is an all-in-one product, offering the following features in one dispenser: a reliable and effective 4cc high-dose dispenser, metal-free pathway for easy product compatibility, showerproof design optimized to allow minimal water invasion under streaming water, and an exclusive design which ensures on-shelf differentiation and convenience.

Packaging differentiation is vitally important for application fields such as hair care applications, and Aptar’s HiFlow pump is the perfect solution for a broad range of products.

HiFlow – leading design and performance!

July 24, 2014

Aptar Introduces the Runway Aerosol Trigger for Dual Control

Runway is the new dual aerosol trigger accessory for personal care and home care applications. Runway offers consumers a choice of spray action, allowing the user to actuate vertically or via the trigger for maximum ease of use.

The standard vertical actuation is suited for short, precise applications whereas using the integrated trigger is the most convenient choice for longer use. Consumer studies prove that Runway is easy, comfortable and a preferred solution over other existing triggers. Runway provides improved dispensing control with its dual spray actuation feature and combining Runway with Aptar’s Bag-On-Valve technology allows 360° actuation. Runway fits on the industry standard one inch mounting cup.

The need for superior dispensing control and convenience is very evident and with Runway, we can see multiple benefits across many product applications.

In sun care, consumers seek solutions that increase control and allow them to easily spray all areas of the body. Also, parents will be grateful for the dual actuation convenience as it helps them to quickly and effectively protect their children.

Application of body lotion is time-consuming and part of the reason why consumers may not use body lotions every day. But with Runway, consumers have a new experience as well as convenience, with the ability to reach all areas of the body in a very effective way.

For red carpet hair styles, consumers can apply the product to sections of hair using the traditional button in short bursts to achieve layers of shape. After styling is complete, the consumer can switch to the trigger to finish the entire design for final hold. The distinctive and directional Runway design helps consumers use their products with more direct and targeted applications.

The trend towards multi-purpose cleaners demonstrates clearly how consumers want their cleaning routine to be faster and easier without sacrificing cleanliness. Imagine you are in your bathroom with one can of multi-purpose cleaner. You can actuate Runway as a traditional button for short bursts to spray cleaner on the mirror, and easily switch to the trigger and to clean larger areas such as the sink and surrounding counter area in one easy and comfortable move.

Runway can be locked securely using Aptar’s proven integrated twist-to-lock technology. The lockable system, with non-removable pieces, provides value-added portability for marketer distribution and consumer transport while the bold and distinctive look guarantees shelf appeal as the two-color option enhances brand differentiation.

July 23, 2014

Aptar Introduces the Glide Dispenser

Glide is Aptar’s new hoodless accessory using the popular glide motion technology for personal care and home care applications.

Create a fun, interactive accessory that uses the most common gesture of today, a the sliding motion, similar to that used for tablets and smartphones. This unique gesture will be used as a new locking feature for our new hoodless accessory platform. It engages consumers with fun, interactive movement and sensory cues.

Glide is designed for one-hand-dispensing. Due to the ergonomics of the hand, Glide can be un-locked with a sideward movement of the thumb and actuated with the index finger. The grooved surface of the generous finger pad enhances ease of use. Consumer tests prove that Glide is shown to be “extremely convenient”. Audible clicks and a covered orifice indicate when the actuator is locked or ready to use. This unique feature provides additional assurance to consumers.

Glide is secure when the package is locked for safe storage and portability. The lockable system with non-removable pieces provides value-added confidence for distribution and transportation before, during and after purchase. The two-color option also enhances brand differentiation and Glide fits on the industry standard one inch mounting cup.

The eye-catching design and new dispensing experience of Glide can be used for personal care and home care applications.

Bring effortless interaction to your pressurized packaging. Slide over to Glide.

July 20, 2014

Aptar Continues to Innovate for Beauty On-the-Go

Unique and innovative, Cosm’in is a full service flexible packaging solution from start to finish.

Extra flat and resealable for multi-use, Cosm’in is the perfect beauty partner. User friendly with a jar-like gesture, the Cosm’in closure allows controlled dispensing and formula protection. The multi-layer foil packet is compatible with formulations with viscosity ranging from 5,000cps to 80,000cps, making it ideal for creams, foundation, sun care and more. The standard rectangular shape allows for fill volume between 3ml-20ml as well as providing a large surface area for strong brand visibility.

The closure is available in black or white with embossing possible. Cosm’in fits a wide range of distribution channels from in-store trial, magazine or mailing inserts, on-the-go nomad lifestyle, travel size, hotel amenities and beauty boxes.

View a short video below on the Cosm’in packing solution.


July 17, 2014