All posts by Emmanuelle Surget

L’Oréal Selects Serumony for New High-End Launch: Kérastase T...

Kérastase Touche Chromatique, a highly concentrated color pigment for long-lasting color enhancement and refinement for your hair, is the answer to the key consumer trend of high-end personalization.

Aptar’s Serumony offered the perfect packaging innovation, combining premium aesthetics with precise dosage and user-friendly dispensing.

Available in four different shades, the premium 10 ml Serumony package allows for the dispense of the color correction serum with a simple click, allowing for an effortless blend with Kérastase Masque Chromatique. The consumer can intuitively and conveniently achieve bright, soft and vivacious hair while the airless dispenser protects the concentrated product formulation.

Once the formula is applied, the push-button feature of Serumony can be locked with a quarter turn and the overcap guarantees that the pipette stays clean.

With Serumony, L’Oréal stays ahead of current hair care solutions with its first personalized color correcting care for color-treated hair.

For more information, please send an email to

July 10, 2017

Trussardi Selects Fragrance Gesture "Note" by Aptar Beauty + Home

The famous Italian brand, Trussardi, wanted a delicate gesture for an application that provides “goccia a goccia” (drop by drop) of their latest fragrance creations Trussardi Donna and Trussardi My Name.

Trussardi Parfums was very interested in Note, one of the latest innovations from Aptar Beauty + Home, which revives a timeless gesture. The fragrance is simply and delicately applied to the skin on the pulse points. The transparent applicator automatically refills a drop of perfume after each use.

Pictured above: Trussardi Donna / My Name Goccia a Goccia: Eau de Parfum, 50 ml bottle, available now.

For more information, please send an email to

Aptar's Dispensers: Bringing the "Three C's" to Dish Care

According to Euromonitor, the use of dispensers on dish care packages has grown 5.9% over the last five years and expected to grow another 4.2% from 2016 to 2021.

Dispensers are the perfect solution to re-energize this sub-category and bring joy to the dish washing routine. Dispensers give the consumer added convenience and control, plus an attractive package that consumers will want to display on their counter. Aptar’s dispensers provide the “three C’s” which are:


  • Time saving, eliminating steps
  • No need to pick up the package to dispense


  • Clean and direct application to the sponge
  • Doses the right amount of product for the task


  • Selection of products to create visibly pleasing packaging to match kitchen decor or the consumer’s personality
  • Provides better accessibility to “clean as you go”

For more information, please send an email to

Airless Dispensing Solution for Face Zone Skin Serum by Dr Irena ...

Dr Irena Eris, a leading Polish beauty company, has selected Aptar’s airless dispensers for its latest product range called Face Zone – Global Transforming Skin Serum for Night.

Face Zone – Global Transforming Skin Serum for Night is a nourishing and revitalizing treatment for the skin, which was developed in the Dr Irena Eris Centre for Science and Research.

Dr Irena Eris selected Aptar’s 30 ml Micro round dispenser for the protection of the sensitive cream. The product is lavishly decorated with full hot stamping foil and silk-screen printing.

Dr Irena Eris is known for high-end cosmetics, which are found at Dr Irena Eris Skin Care Institute, along with several luxury spa hotels, and offers cosmeceutical products offered under the name Pharmaceris.

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April 17, 2017

Aptar's Dual-Action Trigger Powers Simple Solution's Platinum Sta...

With Aptar’s technology, Simple Solution’s line of pet care cleaning products powers out pet stains and odors.

Aptar’s dual-action trigger spray system called Runway delivers a strong, highly directional continuous power spray to penetrate, loosen and blast away the most stubborn stains. The dual-actuation design allows consumers to choose between trigger and vertical action as desired. Aptar’s twist-to-lock feature provides security on the shelf, in transit and in storage.

Simple Solution’s continuous power spray package is more effective at stain and odor removal because it delivers the right amount of saturation quickly and easily where typical pump trigger systems cannot.

We invite you to watch a video highlighting the continuous power spray versus traditional pump spray.

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March 20, 2017

Introducing New Twist-to-Lock Actuator

Geneva is a new stock actuator with a modern design that adds an attractive aesthetic to Aptar’s consumer preferred twist-to-lock technology.

Key features include:

  • Secure portability using Aptar’s proven twist-to-lock technology
  • Integrated, non-removable two piece design
  • Interactive use with audible and visual cues indicating when it is in the lock and unlocked position

For more information, please send an email to

March 17, 2017

Bulb Atomizer Featured on Angel Etoile des Rêves Fragrance

Mugler’s Angel range expands with an enticing new Angel Etoile des Rêves fragrance featuring Aptar Beauty + Home’s bulb atomizer.

For this new eau de parfum, Mugler sought the glamour and style of the bulb atomizer.

“The bulb atomizer from Aptar Beauty + Home really appealed to us for this new, intimate, night-time perfume ritual,” explains Marine Motola-Eychenne, Angel Etoile des Rêves product manager.

The bulb atomizer is bold and original, a perfect reflection of the spirit of the Mugler brand.

Aptar Beauty + Home offers a wide range of fragrance dispensing solutions, from classic sprays to more sensorial options, as well as more alternative gestures.

For more information, please send an email to

Photo credit: Mugler

February 16, 2017

Introducing the New Premium EuroFlow Dispenser

Aptar Beauty + Home’s new premium dispenser called Raven is for brand marketers who seek a premium aesthetic with a personal care dosage of 1cc for hair care and body care applications. Raven has been designed for the premium EuroFlow product line, which has proven success in the market.

Premium Aesthetic for Personal Care
Raven’s extended nozzle mimics the premium aesthetic in the beauty market but provides a personal care dosage suitable for hair care and body care applications.

The new premium EuroFlow secure platform locks/unlocks every 90° rotation for safe distribution and consumer transport.

For more information, please send an email to

January 3, 2017

Aptar Beauty + Home Partners with Le Grand Musée Du Parfum

A new cultural institution called Le Grand Musée Du Parfum recently opened its doors in Paris, and Aptar Beauty + Home is proud to be a partner.

The museum, in its entrancing setting, is unveiling the unique world of perfume to the general public through an innovative, interactive experience enhanced by electronic olfaction technologies, videos, and more.

With the museum’s opening, the partners had a vision to relay the essence of perfumery as a polysensory experience. Perfuming is a precious, intimate, timeless experience, and “one fragrance, one gesture” is a principle that inspires Aptar Beauty + Home.

Aptar Beauty + Home worked with the museum on an artistic project for a room that is dedicated to the art of perfuming, which includes a video and photo display called “Rituals”, produced by a talented trio of artists and also contributed its new spray system, La Petite, which is present on the 60 perfume bottles found on the grand staircase of the museum. Eternelle Couture atomizers were chosen to activate electronically the olfactory systems placed on the first floor as well as videos situated in the art of perfuming room on the second floor.

Perfuming gesture diversity is apparent throughout Aptar Beauty + Home’s product line, inspiring a select range of sprays as well as alternative gestures such as the atomizer and the glass stopper applicator called Note, one of Aptar Beauty + Home’s latest innovations. Aptar Beauty + Home is re-enchanting the sensory experience one gesture at time.

“We take pride in participating in this contemporary approach with olfactory senses front and center stage. This is also an international stage with two-thirds of international visitors expected,” said Sabine Bouillet-Lubot, Strategic Marketing Manager Fragrance, Aptar Beauty + Home.

For more information, please send an email to

December 26, 2016

La Colline Selects Serumony for New, Ultra-Premium Skin Care Trea...

Consumers today seek ultra-performing skincare treatments featuring new dispensing systems

To address these requirements, La Colline is launching NativAge La Cure, a complete skincare treatment consisting of a powerful formula called Essence. The formula is quickly absorbed and the skin is infused with its benefits, leaving a delicate, silky veil on the skin so that it feels instantly improved.

Real innovation in the beauty world

Serumony, the expert, high-precision packaging solution designed and created by Aptar Beauty + Home, provides the perfect enhancement for this all-around treatment.

La Colline has chosen Aptar Beauty + Home’s packaging innovation due to its many different advantages, including:

  • Technological design: somewhere between science and beauty, incorporating the precision of a makeup pen.
  • New dispensing system: both feminine and precise, ergonomic and intuitive. Serumony delivers a precise dose of this precious essence with just one pump.
  • Protective casing: airtight and protects the formula from oxidation.
  • Travel-friendly appearance and 10 ml capacity: compact and lightweight; can be taken everywhere.

Aptar Beauty + Home: Experts in customization

“The fact that every element of the pack can be customized has been an additional source of motivation for us to choose this premium, airless packaging solution. It has enabled us to go even further and offer a truly elegant product. The lacquered rose gold slender body matches magnificently with the metalized cap and fits perfectly with the NativAge La Cure identity,” a spokesperson for the La Colline brand explained.

The four Serumony 10 ml bottles are housed in a luxurious premium gift box.

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December 13, 2016

VIDEO: Aptar Beauty + Home Megatrends

At Aptar, we focus on the evolution of consumers’ needs to enrich our creation process and provide our customers with differentiated and efficient dispensing solutions. This is why we continuously study megatrends, or the global macroeconomics forces which impact the world around us.

We are pleased to share a short video that describes the three megatrends we study: convenience, personalization and sensory experience.

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November 17, 2016

New Oval Airless Bottle for Lancôme’s Visionnaire Eye On Corre...

Within its Visionnaire skincare line, Lancôme is launching Visionnaire Yeux Eye On Correction, a triple-action refreshing balm that works to correct wrinkles and erase dark shadows and under-eye circles. For this new premium product, Mega Airless, part of Aptar, has developed an oval container from its Micro range with beautiful decor.

For this revolutionary new product, L’Oréal requested a package with a standout design, as well as 100% formula protection. Mega Airless answered this demand with an oval-shaped bottle from its Micro airless line, available in 15 and 30 ml formats. Unlike traditional cylindrical bottles, this option allows Mega Airless to provide distinct added value to the brand as the bottle is much more visible and offers a greater surface area for printing.

Premium Decor

When it comes to its decor, the package is exceptionally elegant. Manufactured entirely from polypropylene (PP), the pack is protected with a transparent lacquer as base for the silk-screen-printing of the product information. The logo is applied by using silver hot stamping on the top of the transparent cap. The central adapter ring is also hot-stamped to give an aluminum effect.

With this product, Mega Airless demonstrated their know-how in decoration and printing techniques. To meet customer demand, the company has in-house capacity to provide silkscreen printing with 3- and 4-color printing machines, hot stamping and labeling. Partnerships with trusted external suppliers provide further decoration techniques such as metallization and lacquering.

For more information, please send an email to

November 10, 2016

Aptar Beauty + Home Launches Tropico, Multiple Stream Dispensing ...

Aptar Beauty + Home’s newest innovation, Tropico, was designed for the Home Care market and targets the Surface Care application field by allowing a direct application of the product onto the floor. Our new product combines the “ease of squeeze” with a delightful and unique multiple stream dispense, when a single stream just won’t do. Tropico provides the ultimate dispensing stream delivery with a fast and easy squeeze. The Tropico package dispenses and disperses product everywhere you want, going the distance for superior cleaning coverage.


Key Features of Tropico by Aptar

Easy Actuation
Simply invert and squeeze for product flow
Ability to control pattern size by varying amount of pressure applied to package

Superior Cleaning Coverage
Allows direct surface application
Multiple orifices create stream pattern resulting in a wider product dispersion
Continuous product flow gives consumers the ultimate control and a wide dispensing gesture for superior surface coverage

Unique shower-like pattern a delightful experience
Two color options that allows on-shelf differentiation

For more information, please send an email to

November 9, 2016

Proteo by Aptar: Innovative Flexible Packaging Concept Launches i...

Global dispensing leader, Aptar, launches convenient dispensing sachet

Aptar’s newest innovative dispensing concept called Proteo is a unique form of 50ml transportable, resealable, flexible packaging developed in Brazil. Rio de Janeiro was the setting for the product launch, focused on the retail industry and designed to meet various categories of personal care products. Proteo is designed to serve consumers who are looking for convenience and embracing the trend to carry products “on me”.

With its chic, flat design, Proteo can be taken anywhere and is easy to open and close because of the dispenser fitment format. The flexible package fits in tight spaces and also allows for easy and complete emptying of products such as sunscreens.

Proteo can help to optimize the consumer shopping experience and accelerate growth of the brands. The format allows unique promotional options, including point of purchase displays, sampling and merchandising. The packaging has a large, flat “billboard” for art, giving prominence to the brand and instructional communication.

“Proteo has been very well accepted because the package is lightweight, flexible and easy to store. It is a product consumers can take with them everywhere because it allows easy access and full use of the package’s contents,” said Mirelle Orpinelli, Aptar Regional Market Development.

We invite you to watch a short video about Proteo.

For more information, please send an email to

October 20, 2016

Aptar Beauty + Home Receives 2016 Prix Formes De Luxe Awards

Aptar Beauty + Home is honored to receive two Prix Formes de Luxe awards for the new fragrance gesture “Note” used for J’Adore Touche de Parfum by Dior. The awards were for the dispensing system and the Grand Prize for Innovation (Grand Prix de l’Innovation).

J’Adore Touche de Parfum was the result of a close collaboration between Aptar Beauty + Home and Parfums Christian Dior teams.


With Note, Aptar Beauty + Home has reinvented a timeless gesture of fragrance being applied directly to the skin with a delicate simple finesse. This innovation helps create a unique fragrance experience, intimate and sensual, ideal for more concentrated perfumes. The secret behind Note is the system that automatically recharges after every use, enhancing the consumer experience.

“This unparalleled technique makes J’adore Touche de Parfum an absolute technological gem. We were blown away by this new system for applying fragrance and knew right away that it was a perfect fit for the product we were developing. We needed a new application method, something different from that of a traditional fragrance. In other words, a highly feminine and precise touch. On top of that, we were looking to make a bottle for women on the go, for them to carry in their purse and reapply at any time throughout the day,” explained the team behind J’Adore by Parfums Christian Dior.

For more information, please send an email to

October 19, 2016

L’Oréal and Aptar Collaborate on New Hair Mousse Styling Foam

L’Oréal recently launched its new Elnett Crème de Mousse styling foam featuring a rich mousse with satin touch and an elegant custom-designed accessory from Aptar Beauty + Home.

The new mousse features a chic gold can and aerosol accessory reminiscent of a lotion dispenser in both appearance and functionality. The mousse also includes a transit clip and twist-to-open mechanism, preventing the product from dispensing in transit from the store, or during shipping.

The intuitive dispenser design offers consumers choice of use as the package can be picked up for hand-to-hand application, or conveniently set on the counter to dispense.

As a result of the collaboration between L’Oréal and Aptar Beauty + Home, the hair mousse format has been redefined into an exclusive design with excellent dispensing functionality.

For more information, please send an email to

September 27, 2016

Aptar Beauty + Home to Feature Oil Workshop (l’Atelier des Huil...

At this year’s Luxe Pack Monaco show from September 21 to 23, Aptar Beauty + Home is focusing on a trend that stands out across all segments of the beauty sector: oil.

This formulation is currently experiencing record growth because of to its sensorial properties and natural connotations, and as a result of the substantial progress made in R&D, which has expanded both the efficiency and sensory appeal of oil.

Aptar Beauty + Home invites you to visit The Oil Workshop (l’Atelier des Huiles), an innovation space which highlights our initiatives for embracing this trend in our Facial Skin Care, Sampling and Promotion, Fragrance, Hair Care and Sun Care ranges. Step into this ultra-sensory universe, where you can explore the different gestures for applying oils.

Today, facial oils are the new beauty elixirs. Read the full article here.

For more information, please send an email to

September 20, 2016

Shigeta Selects Fine Mist Spray Pump for Awakening Rose Water Mis...

Shigeta, the French-Japanese organic cosmetics brand, has selected Aptar Beauty + Home’s Mist’erious cosmetic spray due to its enveloping mist action that is dedicated to well-being.

Shigeta’s Awakening Rose Water Mist is made up of 100% of pure organic rose floral water. It contains no additives or preservatives. This facial mist provides an abundance of benefits to promote softness. It soothes, regenerates, and refines skin texture, helping to perfect makeup.

Other features include soft and adjustable actuation for excellent dosage control. The long and continuous spray, up to three times longer than a traditional spray, produces an ethereal cloud. This continuous spray features a reliable and robust cartridge with a “long-time spray” insert.

Mist’erious can be easily adjusted to fit bottles with screw tops, crimp tops or expanded tops, and is available with a metal or plastic collar.

For more information, please send an email to

September 1, 2016

Aptar Beauty + Home Teams with New Cosmetics Firm Cha Ling

Cha Ling is an independent startup company created and led by Guerlain’s CEO, Laurent Boillot. The new product line of creams, fragrances, serums and more, was created using tea from the Yunnan region of China and enables Cha Ling to cultivate beauty with happiness. Cha Ling has applied French beauty expertise to its new product line, while preserving the Chinese culture.

Aptar Beauty + Home’s EvoClassic solution met the Cha Ling brand’s needs by providing a classic, robust design. The EvoClassic solution is available in a standard plastic version that can be metallized for brands requiring more premium positioning. The copper-colored metallized effect on the actuator and collar chosen for the package provides a simple look that is very on trend. The clear cap shows EvoClassic’s locking actuator, which provides enhanced security.

For more information, please send an email to

July 28, 2016

Aptar Beauty + Home and Dior Awarded for J’adore Touche de Parf...

Dior’s J’adore Touche de Parfum was selected as the Best 2016 Fragrance Packaging by Cosmetiquemag, a leading French magazine, and received also a second award entitled, Coup de coeur du jury (jury’s favorite).

Cosmetiquemag awarded Dior for its exceptional fragrance and design featuring a sensory innovation from Aptar, called Note. The J’adore Touche de Parfum was selected from a list of eight nominees by a panel of judges with responsibilities ranging from Editor in Chief to Brand Managing Director within the cosmetic industry.

With Note, Aptar Beauty +Home has reinvented a timeless gesture from an era when fragrance used to be applied to the skin with a delicate, simple finesse using a glass cap.


What is the secret behind Note? A transparent applicator, similar to a drop of fragrance. Each time you open the cap, the applicator fills itself automatically, ready to apply the perfume gradually on desired points.

The result is a unique fragrance experience, intimate and sensual, and ideal for perfumes.

Since its launch, many fragrance experts recognize Note as a significant packaging innovation within the fragrance market. Aptar Beauty + Home was pleased to launch Note by having one of the most prestigious fragrance brands select Note for its leading line.

Award Photo (left to right): Sandra Arnal, Marketing Director France, Dior Parfums; Philippe Altmeyer, Sales Manager LVMH, Aptar Beauty + Home; Sabine Bouillet-Lubot, Strategic Marketing Manager Fragrance,  Aptar Beauty + Home;  Thierry Chapelier, Development Packaging Conceptor, Dior Parfums; Pauline Mary, Packaging Development Manager, Dior Parfums.

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July 11, 2016