All posts by Emmanuelle Surget

Aptar Beauty + Home: A Custom Partner for IOMA’s Personalized C...

Aptar Beauty + Home is pioneering personalized cosmetics by customizing its best-in-class packaging solution, Serumony, for IOMA, the expert in custom skincare.

IOMA In.Lab is a miniaturized laboratory that allows beauty consultants to specially formulate and dispense more than 40,000 possible combinations of MA CRÈME skincare treatment in just one minute. A new technology was needed to deliver a precise dose of the active ingredients, which is why IOMA chose Serumony by Aptar Beauty + Home. This revolutionary container can deliver hundreds of 0.07 ml microdoses with accuracy to the nearest 0.001 ml. Watch the video below to see IOMA In.Lab in action.

Intuitive and easy-to-use, Serumony’s unique design eliminates waste by delivering a perfectly measured amount of product every time, all with the simple press of a button. And, thanks to its airless technology, Serumony’s watertight cylinder ensures the formula’s integrity remains intact over time. Its metal-free alpha70 pump guarantees compatibility between formula and pack, which helps preserve the effectiveness of active ingredients by reducing the possibility for metallic components to come in contact with the product.

With exceptional design, airless packaging and an innovative application method, Serumony meets IOMA’s unique needs and delivers a satisfying experience to its customers.

New experiences, new application rituals… Aptar Beauty + Home is driving the future of cosmetics through innovation. 

For more information, please send an email to

December 11, 2017

Innovative New Packaging for Clarins Double Serum

Double Serum by Clarins is an iconic product, made up of the best scientific formulas including a double hydric and lipidic formula, highly concentrated in active plant ingredients, 20 in total, which gives skin effective anti-aging and radiance results. The Clarins product also features an innovative technological package to preserve these ingredients and optimize their effectiveness.

As an innovation developed exclusively for Clarins by Aptar Beauty + Home, following joint collaboration and research with the Clarins team, the new packaging provides a unique delivery system guaranteeing the purity of each formula. It triggers the mixing process and delivers, in a single pump, the right dose of the double skincare to apply to the face.

The push button can also be rotated to offer consumers a different dose to match their needs, while controlling the amount of the two formulas each time the product is used.

Cutting-edge synergy to enhance the consumer experience

By choosing Aptar Beauty + Home, Clarins relied on our innovative teams to enhance the Double Serum’s formula and we played an active part in this unique skincare product’s success.

Beauty experts, Clarins and Aptar Beauty + Home, have come together to allow consumers to enjoy a new beauty experience. In addition to its enchanting fragrance, its double formula offers an ultra-sensory cream/oil texture that makes application a delight.

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December 1, 2017

Luxe Pack 2017, an Innovation Showcase for Aptar Beauty + Home

At the Luxe Pack trade fair in Monaco, innovation and creativity were the key themes in the Aptar Beauty + Home booth and the result was a success. The 30th year of this annual fair was a milestone event for the world leader in the dispensing solutions sector for perfumery and cosmetics.

Aptar Beauty + Home attracted visitors to an elegantly designed booth with spaces dedicated to its new products and innovations. Hundreds of professionals from  around the world saw our innovations firsthand and were able meet the Beauty + Home team.

Four major innovations presented

  • Fragrance Master, a new perfume applicator with a calligraphic sensory feel: an elegant ‘perfume pen’ that delivers measured doses, Fragrance Master puts the thrill back into the perfuming experience.
  • Imagin Connected, a new digital experience with visual recognition: Aptar is establishing itself in the digital sector, in an exclusive partnership with the start-up company, MyPack Connect, particularly through Imagin connected’, an ultra-flat and resistant spray allowing brands to enjoy 4.0 sampling.
  • Neomix, a new vision of bespoke cosmetics: this all-new experience offers brands the possibility of personalizing their skincare formula or foundation by adding a booster presented in the form of a cartridge. The result? A single click to create a new bespoke product, adjusted to each skin type.
  • Twin Set, a 100% airless pack to customize: with this innovation, Aptar offers the possibility of combining a duo of packs created with two formulas of your choice. Any combination is possible, catering to every whim and fancy to obtain a super trendy ‘on-the-go’ product.

Interest from the media
To present these innovations to journalists, Aptar held a press conference that included both French and international professional press and coverage included interviews with Monégasque television, where two out of three subjects were devoted to the new products being presented by Aptar.

Aptar won the Formes de Luxe Award
As part of the trade fair, the Formes de Luxe Award was given to Aptar for its new product ‘Magnet Connect’. This travel bottle produced for Louis Vuitton originated in the brand’s request for an exclusive, luxury refill solution. Rising to the challenge, Aptar invented a magnetic connector that could clip onto each new refill in less than a second, and in an intuitive way for the user. Protected by two Aptar patents, this gem of technology ensures the unit is entirely leakproof.

Through this award, the judges wanted to recognise the product’s technological accomplishment and creativity, as well as its free-flowing elegance.

To view more highlights from Luxe Pack Monaco, we invite you to watch the video below.

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November 29, 2017

Aptar Beauty + Home Wins Indiastar 2017 Awards

Photo: (Left to Right) Sukesh Sheth (Aptar), Darpan Setia (Aptar), Kanwal Tikoo (Aptar), Prof. (Dr.) A.K. Shrivastava (Chairman, Agricultural Scientists Recruitment Board), Prof. (Dr.) N.C. Saha (Director, Indian Institute of Packaging), Ritu Mukherji (Aptar), Supriya Srivastava (Aptar)

Indiastar Awards is a respected and premier event for India’s Packaging industry. The awards, organized by the Indian Institute of Packaging, focuses on promoting and encouraging excellence in packaging design, innovation and technology. 

Aptar Beauty + Home, known globally as the leader in dispensing solutions, was awarded three Indiastar Awards at the prestigious event for category transforming innovations.

Aptar’s Bag-on-Valve Barrier Technology for Bio-essence Miracle Bio Water
Aptar Beauty + Home enabled Bio-essence to deliver pure spring water as fine mist continuous spray – through safer and more sustainable bag-on-valve technology for the new launch ‘Bio-essence Miracle Spring Water Spray’.

Aptar’s Sirena Actuator Technology for OXY99 Portable Oxygen
Aptar’s Sirena II actuator with tamper evidence feature was the perfect dispensing solution for OXY99 Portable Oxygen for instant relief from breathlessness. This mark’s Aptar’s foray into a new category. Notably, the Sirena actuator’s iconic design has become the core identity for the brand.

Aptar’s Moritz Twist-to-lock Actuator Technology – The Smart Choice
Packaging restaging of Emami HE and TTK Eva DEO range with Aptar’s Moritz twist-to-lock accessory has helped put the brands in a strong position. Aptar’s Moritz SMART accessory design is trendy, intuitive and secure.

For more information, please send an email to

November 17, 2017

Viktor & Rolf Chooses Aptar Beauty + Home’s Note for its Flower...

With the Flowerbomb Twist Collection, Viktor & Rolf offers a new, more personal and more intimate dimension to its emblematic perfume by launching three unique layering oils, Flowerbomb Jasmine Twist, Flowerbomb Musk Twist and Flowerbomb Rose Twist, which allow you to customize Flowerbomb according to your mood.

With Note, Aptar Beauty + Home has reinvented a timeless, sophisticated and precise perfume ritual, a soft and measured application through which a drop of perfume can be easily and delicately placed at the desired pulse points. The cap includes a transparent applicator that fills automatically and the perfume is then deposited by capillarity in contact with the skin.

In choosing Aptar Beauty + Home’s Note, Viktor & Rolf transforms traditional perfume rituals into an exciting experience by simply applying a drop of one of the fragrances (rose, jasmine or musk) and then spraying a fine mist of the initial fragrance, Flowerbomb.

The Flowerbomb Twist Collection is already available in the US market.

Aptar Beauty + Home explores 1,001 ways of applying perfume through the Ritual Codex

* Delectly: (adj) characterizes a person who delicately targets areas, such as the back of the ears to the nape of the neck, the wrists, or the hollow of the elbow to retain the perfume. An obvious ‘delectly’ ritual.
* Frag-clouding: (verb) to create a fragrance cloud to better immerse one’s self in it so as to be fully permeated – a cloud nine effect.
* Swaporizing: (verb) to exchange perfume application with one or more people. Inspired by face swapping, this process is also known as scent-swapping.

* Definitions given on:

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October 30, 2017

Supersmile® Chooses Airless System from Aptar Beauty + Home

Aptar Beauty + Home featured on the new Supersmile® Extra White Toothpaste with an Aptar airless pump for a premium delivery system

Aptar’s 200 ml Macro Compact all-plastic airless dispensing system ensures formula purity, with soft actuation for an enriched consumer experience.

Invented by Dr. Irwin Smigel, world-renowned “Father of Aesthetic Dentistry”, the revolutionary Supersmile® Extra White Toothpaste has the highest
concentration of Calprox® – the unprecedented science behind Supersmile®.

Extra White features three times the level of Calprox®, a proprietary formula of encapsulated calcium peroxide and minerals, to whiten teeth up to nine shades
without causing sensitivity.

Aptar’s airless dispensers allow pure formula to be dispensed with ease and with precise dosage control. 360° technology allows consumer to dispense in
any position, with an excellent product evacuation rate.

For more information, please send an email to

October 23, 2017

Visit Aptar Beauty + Home at Luxe Pack Monaco, October 2-4, 2017

Perfuming rituals, connected campaigns, customized formulas and a travel-friendly airless format are among the many Aptar innovations featured at Luxe Pack Monaco.

Explore 1,001 ways of applying perfume. With a wide experience and presence on every continent, Aptar has learned how to decipher perfuming rituals. These everyday steps are unique as they are shaped by the personality and culture of the perfume wearer, the circumstances under which it is applied and the type of perfume itself. Aptar has listed them in an unprecedented and poetic glossary. Visitors to Luxe Pack can familiarize themselves with the “Codex des Gestuelles” glossary associated with Aptar’s different packaging solutions.

Aptar: present in all markets, allowing for accurate, advanced knowledge on trends and consumer habits

A new digital experience. Aptar has established itself in the digital world, in partnership with the company MyPack Connect, with our Imagin sampling product. The aim is to offer brands a unique sample where, by simply scanning the object with a smart phone, consumers will have access to the brand or the product being launched. In return, Imagin Connected makes it possible to establish a relationship with consumers, along with measuring and boosting the impact of sampling campaigns. At Luxe Pack, Imagin Connected secrets and applications will be revealed in a dedicated space.

Aptar: a partner for decision makers in the fields of perfumery and cosmetics

Ultra-customization, the new beauty requirement. With a unique formula for each user, your consumers’ dream is now a reality. Developed by Aptar, the new Neomix experience offers brands the possibility of combining a booster with their skin care or make-up formula. Presented in a cartridge, it caters to every skin type, need or wish. The consumer can achieve a totally customized formula in one click, in a single pack. At Luxe Pack, Aptar’s ‘poetic laboratory’ will unveil Neomix, a new vision of bespoke cosmetics.

Aptar: a unique solution for each skin type

 You can now create a DIY airless version. As a leader in the airless systems market, Aptar is introducing an imaginative touch into its innovations with the creation of Twin Set, a smart and compact duo pack, created with two formulas of your choice. At Luxe Pack, brands are invited to create their own version: a travel format, beauty perfection, 2-in-1, mini treatment program, and more. Anything is possible!

Endless variations. The EvoClassic range is expanding to offer new customization options including new silver or gold, shiny or matte metal collars, a new pump design with round curves in a large selection of colors. Design is applied to every detail of the pack. At Luxe Pack, mix and match the different options to find a unique combination!

Aptar: a leader in packaging solutions able to meet consumer demands for safer products and formulas.

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September 29, 2017

Aptar Beauty + Home Launches ‘Le Codex des Gestuelles’ A New ...

Aptar Beauty + Home explores 1,001 ways to apply perfume

Aptar Beauty + Home has observed 1,001 ways to apply perfume around the world from Brazil to China to France to Saudi Arabia.

Daily fragrance rituals are more significant than they might seem. They are shaped by the personality and culture of the perfume user, the circumstances in which it is applied, and the very nature of the perfume itself.

For the first time, these perfume rituals have been brought together in the Codex des Gestuelles, a unique digital gallery highlighting the art of perfume.

We invite you to visit the Codex des Gestuelles gallery, which is currently in French and will be available in English by the end of September 2017.

For more information, please send an email to

L’Oréal Selects Serumony for New High-End Launch: Kérastase T...

Kérastase Touche Chromatique, a highly concentrated color pigment for long-lasting color enhancement and refinement for your hair, is the answer to the key consumer trend of high-end personalization.

Aptar’s Serumony offered the perfect packaging innovation, combining premium aesthetics with precise dosage and user-friendly dispensing.

Available in four different shades, the premium 10 ml Serumony package allows for the dispense of the color correction serum with a simple click, allowing for an effortless blend with Kérastase Masque Chromatique. The consumer can intuitively and conveniently achieve bright, soft and vivacious hair while the airless dispenser protects the concentrated product formulation.

Once the formula is applied, the push-button feature of Serumony can be locked with a quarter turn and the overcap guarantees that the pipette stays clean.

With Serumony, L’Oréal stays ahead of current hair care solutions with its first personalized color correcting care for color-treated hair.

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July 10, 2017

Trussardi Selects Fragrance Gesture "Note" by Aptar Beauty + Home

The famous Italian brand, Trussardi, wanted a delicate gesture for an application that provides “goccia a goccia” (drop by drop) of their latest fragrance creations Trussardi Donna and Trussardi My Name.

Trussardi Parfums was very interested in Note, one of the latest innovations from Aptar Beauty + Home, which revives a timeless gesture. The fragrance is simply and delicately applied to the skin on the pulse points. The transparent applicator automatically refills a drop of perfume after each use.

Pictured above: Trussardi Donna / My Name Goccia a Goccia: Eau de Parfum, 50 ml bottle, available now.

For more information, please send an email to

Aptar's Dispensers: Bringing the "Three C's" to Dish Care

According to Euromonitor, the use of dispensers on dish care packages has grown 5.9% over the last five years and expected to grow another 4.2% from 2016 to 2021.

Dispensers are the perfect solution to re-energize this sub-category and bring joy to the dish washing routine. Dispensers give the consumer added convenience and control, plus an attractive package that consumers will want to display on their counter. Aptar’s dispensers provide the “three C’s” which are:


  • Time saving, eliminating steps
  • No need to pick up the package to dispense


  • Clean and direct application to the sponge
  • Doses the right amount of product for the task


  • Selection of products to create visibly pleasing packaging to match kitchen decor or the consumer’s personality
  • Provides better accessibility to “clean as you go”

For more information, please send an email to

Airless Dispensing Solution for Face Zone Skin Serum by Dr Irena ...

Dr Irena Eris, a leading Polish beauty company, has selected Aptar’s airless dispensers for its latest product range called Face Zone – Global Transforming Skin Serum for Night.

Face Zone – Global Transforming Skin Serum for Night is a nourishing and revitalizing treatment for the skin, which was developed in the Dr Irena Eris Centre for Science and Research.

Dr Irena Eris selected Aptar’s 30 ml Micro round dispenser for the protection of the sensitive cream. The product is lavishly decorated with full hot stamping foil and silk-screen printing.

Dr Irena Eris is known for high-end cosmetics, which are found at Dr Irena Eris Skin Care Institute, along with several luxury spa hotels, and offers cosmeceutical products offered under the name Pharmaceris.

For more information, please send an email to

April 17, 2017

Aptar's Dual-Action Trigger Powers Simple Solution's Platinum Sta...

With Aptar’s technology, Simple Solution’s line of pet care cleaning products powers out pet stains and odors.

Aptar’s dual-action trigger spray system called Runway delivers a strong, highly directional continuous power spray to penetrate, loosen and blast away the most stubborn stains. The dual-actuation design allows consumers to choose between trigger and vertical action as desired. Aptar’s twist-to-lock feature provides security on the shelf, in transit and in storage.

Simple Solution’s continuous power spray package is more effective at stain and odor removal because it delivers the right amount of saturation quickly and easily where typical pump trigger systems cannot.

We invite you to watch a video highlighting the continuous power spray versus traditional pump spray.

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March 20, 2017

Introducing New Twist-to-Lock Actuator

Geneva is a new stock actuator with a modern design that adds an attractive aesthetic to Aptar’s consumer preferred twist-to-lock technology.

Key features include:

  • Secure portability using Aptar’s proven twist-to-lock technology
  • Integrated, non-removable two piece design
  • Interactive use with audible and visual cues indicating when it is in the lock and unlocked position

For more information, please send an email to

March 17, 2017

Bulb Atomizer Featured on Angel Etoile des Rêves Fragrance

Mugler’s Angel range expands with an enticing new Angel Etoile des Rêves fragrance featuring Aptar Beauty + Home’s bulb atomizer.

For this new eau de parfum, Mugler sought the glamour and style of the bulb atomizer.

“The bulb atomizer from Aptar Beauty + Home really appealed to us for this new, intimate, night-time perfume ritual,” explains Marine Motola-Eychenne, Angel Etoile des Rêves product manager.

The bulb atomizer is bold and original, a perfect reflection of the spirit of the Mugler brand.

Aptar Beauty + Home offers a wide range of fragrance dispensing solutions, from classic sprays to more sensorial options, as well as more alternative gestures.

For more information, please send an email to

Photo credit: Mugler

February 16, 2017

Introducing the New Premium EuroFlow Dispenser

Aptar Beauty + Home’s new premium dispenser called Raven is for brand marketers who seek a premium aesthetic with a personal care dosage of 1cc for hair care and body care applications. Raven has been designed for the premium EuroFlow product line, which has proven success in the market.

Premium Aesthetic for Personal Care
Raven’s extended nozzle mimics the premium aesthetic in the beauty market but provides a personal care dosage suitable for hair care and body care applications.

The new premium EuroFlow secure platform locks/unlocks every 90° rotation for safe distribution and consumer transport.

For more information, please send an email to

January 3, 2017

Aptar Beauty + Home Partners with Le Grand Musée Du Parfum

A new cultural institution called Le Grand Musée Du Parfum recently opened its doors in Paris, and Aptar Beauty + Home is proud to be a partner.

The museum, in its entrancing setting, is unveiling the unique world of perfume to the general public through an innovative, interactive experience enhanced by electronic olfaction technologies, videos, and more.

With the museum’s opening, the partners had a vision to relay the essence of perfumery as a polysensory experience. Perfuming is a precious, intimate, timeless experience, and “one fragrance, one gesture” is a principle that inspires Aptar Beauty + Home.

Aptar Beauty + Home worked with the museum on an artistic project for a room that is dedicated to the art of perfuming, which includes a video and photo display called “Rituals”, produced by a talented trio of artists and also contributed its new spray system, La Petite, which is present on the 60 perfume bottles found on the grand staircase of the museum. Eternelle Couture atomizers were chosen to activate electronically the olfactory systems placed on the first floor as well as videos situated in the art of perfuming room on the second floor.

Perfuming gesture diversity is apparent throughout Aptar Beauty + Home’s product line, inspiring a select range of sprays as well as alternative gestures such as the atomizer and the glass stopper applicator called Note, one of Aptar Beauty + Home’s latest innovations. Aptar Beauty + Home is re-enchanting the sensory experience one gesture at time.

“We take pride in participating in this contemporary approach with olfactory senses front and center stage. This is also an international stage with two-thirds of international visitors expected,” said Sabine Bouillet-Lubot, Strategic Marketing Manager Fragrance, Aptar Beauty + Home.

For more information, please send an email to

December 26, 2016

La Colline Selects Serumony for New, Ultra-Premium Skin Care Trea...

Consumers today seek ultra-performing skincare treatments featuring new dispensing systems

To address these requirements, La Colline is launching NativAge La Cure, a complete skincare treatment consisting of a powerful formula called Essence. The formula is quickly absorbed and the skin is infused with its benefits, leaving a delicate, silky veil on the skin so that it feels instantly improved.

Real innovation in the beauty world

Serumony, the expert, high-precision packaging solution designed and created by Aptar Beauty + Home, provides the perfect enhancement for this all-around treatment.

La Colline has chosen Aptar Beauty + Home’s packaging innovation due to its many different advantages, including:

  • Technological design: somewhere between science and beauty, incorporating the precision of a makeup pen.
  • New dispensing system: both feminine and precise, ergonomic and intuitive. Serumony delivers a precise dose of this precious essence with just one pump.
  • Protective casing: airtight and protects the formula from oxidation.
  • Travel-friendly appearance and 10 ml capacity: compact and lightweight; can be taken everywhere.

Aptar Beauty + Home: Experts in customization

“The fact that every element of the pack can be customized has been an additional source of motivation for us to choose this premium, airless packaging solution. It has enabled us to go even further and offer a truly elegant product. The lacquered rose gold slender body matches magnificently with the metalized cap and fits perfectly with the NativAge La Cure identity,” a spokesperson for the La Colline brand explained.

The four Serumony 10 ml bottles are housed in a luxurious premium gift box.

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December 13, 2016

VIDEO: Aptar Beauty + Home Megatrends

At Aptar, we focus on the evolution of consumers’ needs to enrich our creation process and provide our customers with differentiated and efficient dispensing solutions. This is why we continuously study megatrends, or the global macroeconomics forces which impact the world around us.

We are pleased to share a short video that describes the three megatrends we study: convenience, personalization and sensory experience.

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November 17, 2016

New Oval Airless Bottle for Lancôme’s Visionnaire Eye On Corre...

Within its Visionnaire skincare line, Lancôme is launching Visionnaire Yeux Eye On Correction, a triple-action refreshing balm that works to correct wrinkles and erase dark shadows and under-eye circles. For this new premium product, Mega Airless, part of Aptar, has developed an oval container from its Micro range with beautiful decor.

For this revolutionary new product, L’Oréal requested a package with a standout design, as well as 100% formula protection. Mega Airless answered this demand with an oval-shaped bottle from its Micro airless line, available in 15 and 30 ml formats. Unlike traditional cylindrical bottles, this option allows Mega Airless to provide distinct added value to the brand as the bottle is much more visible and offers a greater surface area for printing.

Premium Decor

When it comes to its decor, the package is exceptionally elegant. Manufactured entirely from polypropylene (PP), the pack is protected with a transparent lacquer as base for the silk-screen-printing of the product information. The logo is applied by using silver hot stamping on the top of the transparent cap. The central adapter ring is also hot-stamped to give an aluminum effect.

With this product, Mega Airless demonstrated their know-how in decoration and printing techniques. To meet customer demand, the company has in-house capacity to provide silkscreen printing with 3- and 4-color printing machines, hot stamping and labeling. Partnerships with trusted external suppliers provide further decoration techniques such as metallization and lacquering.

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November 10, 2016